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Wiliot has expanded its leadership team for market access to drive the global growth of its Physical AI platform in the supply chain. In a statement on April 14, 2026, the Israeli company announced the appointments of Adi Applebaum as Chief Business Officer, Kurt Nantkes as Chief Revenue Officer, and Amir Khoshniyati as Vice President of Marketing. These appointments come against the backdrop of increasing global demand for solutions that enable companies to capture and interpret physical signals in real time.
Expansion of the leadership team to support growth
The demand for intelligent supply chain analytics is rising as companies increasingly rely on continuous visibility and automation. Wiliot’s platform is already being used by numerous large companies in the retail, food, and logistics sectors. The expanded leadership team aims to drive global growth, support existing customer relationships, and promote the adoption of the Wiliot platform and AI solutions in the supply chain.
Tal Tamir, co-founder and CEO of Wiliot, stated: „The demand for real-time information on the physical supply chain is growing, and our customers are expanding their implementations worldwide.“ He emphasized that the new leadership team has extensive experience in supply chain, AI, robotics, and IoT to capitalize on global growth opportunities.
Adi Applebaum will lead the product organization and the pre-implementation team as Chief Business Officer. This team works directly with customers to design and implement Physical AI solutions in their supply chains. Kurt Nantkes, serving as Chief Revenue Officer, will focus on global sales and revenue growth, bringing over 20 years of industry experience. Amir Khoshniyati will be responsible for Wiliot’s global marketing strategy as Vice President of Marketing and has previously held leadership positions at companies such as Identiv IoT and Avery Dennison.
Growth and measurable results
The expansion of the leadership team follows a phase of sustainable commercial growth. Wiliot has gained significant customers in the food and logistics sectors over the past twelve months and has launched several pilot projects with leading companies. The Wiliot Physical AI platform processes over 0.5 million assets daily and generates 235 million events. The platform enables companies to increase the accuracy of their inventories to over 99% and significantly reduce storage costs.
Improvements in supply chains lead to significant ROI. Companies report savings of an average of $15 million annually in inventory management and $8.5 million through automated goods receipts. Wiliot’s platform helps enhance efficiency in the supply chain and reduce operating costs.
Wiliot’s platform utilizes battery-free IoT pixels to continuously collect data on location, temperature, and other conditions. This data is processed to generate actionable insights and automated workflows. The integration of Physical AI into supply chains is increasingly seen as essential for optimizing operations, as it enables faster decision-making and improved resilience.
