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May 28, 2026 at 10:16 AMEuropa Road, part of the Europa Worldwide Group, has been recognized as one of the best global suppliers and a leading logistics partner in Europe and Africa at Duracell’s Supplier of the Year Awards. This recognition honors Europa Road’s outstanding operational performance and strategic contribution to Duracell’s supply chain.
Duracell, a globally recognized company in the consumer battery sector, employs over 3,300 people, one-third of whom work in Europe. The award to Europa Road highlights high standards in service quality, operational performance, and environmental and social responsibility.
Partnership since 2021
The collaboration between Europa Road and Duracell began in 2021. Since then, Europa Road has organized daily full loads from Duracell’s distribution and logistics center in Heist-op-den-Berg, Belgium, delivering products to more than 30 retailers at 120 delivery locations in the United Kingdom. This partnership has proven crucial in supporting Duracell’s transformation strategy in the UK post-Brexit. Europa Road leverages its expertise in customs and EU-UK freight to create an efficient and resilient delivery model.
Ana Maria Carvajal, Procurement Senior Director at Duracell, emphasized the importance of the collaboration: „As a strategic logistics partner, Europa has played a central role in supporting Duracell’s go-to-market transformation in the UK. Their proactive approach and close collaboration have contributed to the development of sustainable cost-reduction initiatives.“
Innovations to enhance efficiency
Europa Road has introduced several operational innovations to improve Duracell’s supply chain performance. This includes redesigning non-stackable pallet configurations into stackable formats and optimizing pallet sizes. These measures enabled the use of larger double-deck trailers, resulting in a 30% reduction in costs per kilogram.
Mat Jobson, Regional Manager at Europa Road, expressed pride in the recognition: „This acknowledgment from a globally respected company like Duracell demonstrates the strength of our partnership and our teams‘ commitment to continuously improving performance and creating long-term value for our customers.“








