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Sep 24, 2020 at 5:01 PMThe parent company of the truck division of Volkswagen AG, TRATON SE with the brands MAN, SCANIA, and Volkswagen Caminhões e Ônibus, outlined its future corporate strategy at the annual general meeting in Munich. The individual brands are to take on greater responsibility.
(Munich) CEO Matthias Gründler outlined the future corporate strategy at the TRATON SE annual general meeting in Munich. Gründler established four priorities at the virtual shareholder meeting. To achieve the targeted return on sales of 9% over the cycle of the commercial vehicle industry, the TRATON brands are to become more independent.
Strengthening brand responsibility
“We want to strengthen the responsibility of the brand executives for the profitability and performance of Scania, MAN, and Volkswagen Caminhões e Ônibus. Our brands need the freedom to act in order to achieve their profitability goals,” said Matthias Gründler, CEO of TRATON SE. In the development of new technologies, the brands will focus even more strongly in the future to become faster and more efficient. “All current development projects will be reviewed and reprioritized in the coming months,” Gründler stated at the virtual shareholder meeting.
TRATON will stick to its plan to invest one billion euros in electrification by 2025. The TRATON brands are making rapid progress here: Scania recently presented its electrified series trucks for urban areas, including a plug-in hybrid with a purely electric range of 60 kilometers, as well as an electric truck with a range of up to 250 kilometers. Both Scania and MAN Truck & Bus will launch electric series city buses on the market by 2020. Volkswagen Caminhões e Ônibus is developing a complete network around e-trucks in Brazil in collaboration with partners – from manufacturing to charging infrastructure to lifecycle management of the batteries.
Investments in future topics
Stabilizing the business with focused investments in future topics and cost discipline is also a priority for the TRATON CEO: “At TRATON, we are now building bridges to a new era.” To create greater value for the group, the structures and processes of the holding will also be reviewed. It is to further consolidate its purchasing power and become “an increasingly attractive employer for the best talents in the market,” Gründler said.
In addition, the holding is initiating strategic future topics for the entire group. This includes the strategic partnership with the US company TuSimple presented on the morning of the annual general meeting for the development of autonomous trucks. Autonomous trucks have the potential to make logistics significantly more efficient in the future. TRATON aims to take a leading position here: “To emphasize our determination, we have invested in the company,” Gründler told the shareholders.
Photo: © Traton / Image caption: Christian Schulz, CFO of TRATON SE with Matthias Gründler, CEO of TRATON SE and Hans Dieter Pötsch, Chairman of the Supervisory Board of TRATON SE
