Hoopo appoints Gil Lehmann as VP Operations

Hoopo has appointed Gil Lehmann as Senior Vice President of Operations. Lehmann will be part of the leadership team of the US company, which specializes in intelligent container technology and fleet intelligence solutions.

He brings extensive experience from his previous role at the Israeli shipping company ZIM, where he held senior positions within the global logistics and operations organization. There, he was responsible for one of the largest container fleets in the world and led complex, large-scale operational processes in international container logistics networks. His expertise in global logistics and supply chain transformation is recognized in the shipping industry. He will now apply this experience to the strategic development of Hoopo, particularly during a critical phase of the company’s global expansion.

Throughout his career, Lehmann has also been actively involved in initiatives for the digitization of containers and the optimization of operational processes, which included Hoopo. These experiences provide him with a solid perspective on the increasing importance of real-time transparency technologies in global shipping. His transition from one of the leading global providers to Hoopo underscores the growing connection between operational expertise and technological innovation in container logistics.

Lehmann’s appointment reflects Hoopo’s ongoing investments in providing fleet intelligence solutions that promote digital transformation and real operational impact for shipping companies worldwide. Lehmann’s extensive experience on the shipper side will enhance Hoopo’s ability to develop and deliver solutions that meet the daily operational needs of global shipping companies.

In his new role, Lehmann will lead Hoopo’s operations organization and drive the next phase of operational performance, scalability, and customer delivery. He will also participate in product, customer service, and commercial initiatives focused on the growing value of visibility and automation in global shipping.

Lehmann commented on his new position:

“ZIM was at the forefront of container digitization and operational innovations, and I am proud of what we have achieved together over the years. These experiences have given me a deep understanding of what it takes to operate a global provider at scale, and for the technology partners who truly understand these operational realities. I have seen firsthand how Hoopo combines technology, operational understanding, and execution to meet the real needs of the shipping industry.”

Hoopo CEO and co-founder Ittay Hayut emphasized:

“Gil brings exactly the kind of operational leadership and industry understanding that is required for Hoopo’s next growth phase. It’s not just about scaling operations, but also about deepening our commitment to shippers by incorporating their perspective directly into our products and transitioning from fleet tracking to self-organizing global operations. Gil’s experience on the shipper side accelerates our ability to bridge the gap between digitization and real operational impacts, turning container data into faster decisions, optimized asset flows, and measurable efficiency gains that shippers can feel in their daily operations.”

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