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Lufthansa Cargo has announced the establishment of GlobeCross GmbH, which has emerged from the merger of heyworld GmbH and CB Customs Broker GmbH. This new subsidiary aims to expand the offerings in the field of cross-border logistics and customs services, particularly targeting eCommerce customers. GlobeCross aims to provide faster and more predictable solutions that comply with legal requirements in an increasingly complex trade environment.
GlobeCross combines digital eCommerce logistics expertise with over two decades of experience in customs processing. The company positions itself as an integrated partner for cross-border goods traffic, emphasizing digitalization, transparency, and scalable end-to-end solutions. The name GlobeCross reflects the international reach and the ability to overcome geographical and regulatory boundaries to create seamless logistics flows.
Strategic orientation and customer focus
According to Ashwin Bhat, CEO of Lufthansa Cargo, the establishment of GlobeCross represents a significant step in offering customers solutions that go beyond traditional airport-to-airport transport. The merger of the two companies is intended to combine customs expertise with digital eCommerce solutions and create an integrated platform for cross-border parcel logistics. Bhat emphasizes that this will strengthen Lufthansa Cargo’s market position and make processes more transparent for customers.
For existing customers of heyworld and CB Customs Broker, everything in daily operations remains unchanged. Contracts, contacts, and services will remain in place. At the same time, customers will benefit from an integrated structure that allows for shorter decision-making paths and faster implementation of tailored solutions. Nikola Todic, Managing Director of GlobeCross, explains that the merger aims to make cross-border logistics simpler and more reliable.
The service portfolio of GlobeCross is based on three central pillars: end-to-end eCommerce logistics, eCommerce import terminals, and digital customs clearance. These components are designed to reduce complexity, accelerate processes, and ensure complete transparency. Murat Odabas, also Managing Director of GlobeCross, highlights that the focus is on reliability and predictability, especially in a rapidly changing environment.
GlobeCross pursues an asset-light model that focuses on software, processes, and expertise rather than physical infrastructure. This enables flexible and rapid scaling as well as the swift introduction of new solutions. The company operates independently in the market but benefits from the strong logistics division of the Lufthansa Group.
GlobeCross GmbH is headquartered at Frankfurt Airport and is operated as a wholly-owned subsidiary of Lufthansa Cargo. The establishment is part of Lufthansa Cargo’s strategy to simplify global cross-border trade through digital and automated logistics solutions.
