La Palette Rouge opens new company in Romania

LPR – La Palette Rouge (a company of the Euro Pool Group) opens a new branch or company in Romania to further strengthen its European presence. With this, LPR aims to meet the demands of a growing number of customers in Eastern Europe. The pallet service provider sees significant growth potential in Romania.

(Bornheim) The new Romanian company complements LPR’s existing 8 European subsidiaries. This new location will allow LPR to meet the demands of a growing number of customers in Eastern Europe, explains Xavier Goube, Managing Director of the LPR division. “Our goal is to quickly expand our positioning across the entire region. Due to its geographical location, Eastern Europe plays a strategic role in the international growth of LPR and our customers. We are thus able to support them in their development and provide them with the same quality of service everywhere.”

Accepted by all European retailers

By establishing the new branch, LPR also offers its customers in Romania access to the pooling knowledge of a European group. LPR can adapt to the specific needs of customers and provides a pallet management solution that puts the customer product and service at the center. This helps LPR’s customers benefit from optimized and flexible logistics and remain competitive. The pallet formats from LPR have been developed to function across all sectors of the FMCG market. LPR pallets are accepted by all European retailers and meet the requirements of automated handling and storage systems. “Romania is one of the largest economies in the Central Eastern Europe region and a country with great potential for LPR to expand its pallet pooling services. LPR will be able to leverage its partnerships with key retail chains, as well as international and local FMCG producers operating in Romania, to grow dynamically in the coming years,” adds Andrei Nicolae, LPR Commercial and Asset Manager in Romania.
Photo: © La Palette Rouge