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The easyGroup has expanded its presence in Cyprus with the launch of „easyCourier.“ This development represents a new growth trajectory for delivery and distribution services in the country, as the company reports. easyCourier, formerly Svelta Courier, will be positioned as part of the Easy brand family and aims to transform its offering in Cyprus through technological innovations and an enhanced customer experience.
Renaming and strategic realignment
The renaming of Svelta Courier to easyCourier is part of this expansion: the new brand combines the technological foundation and operational expertise of Svelta with the international reach of easyGroup.
The official launch of easyCourier took place in the presence of Sir Stelios Haji-Ioannou, the founder of the easy brand family. During his visit to the company premises, he met with delivery personnel and staff and officially welcomed the new brand into the Easy family. In his speech, Haji-Ioannou emphasized that the introduction of easyCourier represents a significant advancement for delivery and distribution services in Cyprus.
„Our goal is simple yet ambitious: to make deliveries faster, more reliable, and truly easy for the customer.“
– Stelios Haji-Ioannou
He also highlighted that the philosophy and values of the easy brand family, based on functionality, efficiency, and consistency, should be integrated into the industry, which is central to many individuals and businesses.
