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Jun 11, 2026 at 12:35 PMThe Colombian Avianca Cargo has conducted a significant logistics operation, transporting nearly 355 tons of fresh flowers from Colombia and Ecuador to Brazil. This initiative took place ahead of the Dia dos Namorados, the „Brazilian Valentine’s Day,“ celebrated on June 12, and involved approximately 6 million flower stems. The action represents an important step for the airline’s presence in South America and supports the expansion of the floral industry in Latin America into international markets.
The scale of this operation is remarkable: in just a few weeks, Avianca Cargo transported 71.8% of all flower exports that Colombia shipped to Brazil throughout the year 2025. While Brazil has a significant domestic flower industry, seasonal demand exceeds local production capacity. Avianca Cargo seized this opportunity by connecting El Dorado International Airport in Bogotá and Mariscal Sucre International Airport in Quito with Viracopos International Airport in Campinas, Brazil’s strategic air freight hub near São Paulo.
Efficient collaboration and strategic planning
The success of these logistics operations is attributed to the unique competitiveness of the Abra Group, which includes Avianca Cargo and the Brazilian logistics company Gollog. The strategy involved four special cargo charter flights dedicated exclusively to flower transport. However, the true innovation lay in the precise coordination of teams and the integration of the Abra Group’s networks.
Through the collaboration between Avianca Cargo and Gollog, both companies were able to optimize the capacity of their passenger aircraft. This synchronized network strategy allowed for an additional capacity of 72 tons and ensured the integrity of the cold chain while guaranteeing the efficient redistribution of cargo through the operations of both airlines. According to WorldACD, Avianca Cargo achieved a market share of 45% in the total air freight imports from Colombia and Ecuador to Brazil in 2026.
Diogo Elias, CEO of Avianca Cargo, emphasized:
“This operation reflects our flexibility and the enormous responsiveness we achieve by combining the strengths of the Abra Group. We do not limit ourselves to Avianca’s capacity but expand our reach through the integration of the GOL network.”
Brazil as a growth market
Traditionally, flowers from the region were primarily exported to the USA. However, Avianca Cargo is pursuing a market differentiation strategy, identifying Brazil as a key growth market. In 2025, Avianca Cargo transported over 24,000 tons of air freight to Brazil, highlighting the strength of the Brazilian economy and the airline’s role as a strategic logistics partner for foreign trade in Latin America.








