Olaf Gietelink leads AddSecure Smart Transport

AddSecure, a leading European provider of secure IoT connectivity and integrated solutions headquartered in Stockholm, has appointed Olaf Gietelink as the President of its Smart Transport business unit. This decision aims to support the continuous expansion and strategic development of the company’s transport sector.

Gietelink brings over 25 years of international experience in the automotive and telematics fields. His expertise spans research and development, strategy, and product marketing. Prior to his new position, Gietelink served as CEO of Rietveld Fleet Management and Safety Solutions, Vice President of Strategy and Product Marketing at TomTom, and Director of Strategy at Webfleet. He also gained experience as a consultant at McKinsey & Company. Gietelink holds a Master’s degree in Mechatronics and a PhD in Control Engineering from Delft University of Technology.

Stefan Albertsson, CEO of AddSecure, commented on Gietelink’s appointment: „I am confident that our Smart Transport business unit will be strengthened and successfully developed under Olaf’s leadership. He brings a strong strategic vision and has the ability to define and implement strategies. His experience will support the continuous growth of our transport activities and ensure that we are steering in the right direction.“

Gietelink himself commented on his appointment: „I am excited to take the lead of the Smart Transport business unit at such an important phase of its development. Given the significant transformation in the transport sector, I will focus on driving product innovation for our customers and promoting the growth of our European activities. AddSecure is an exciting and ambitious company with a clear growth objective, and I look forward to being part of the team.“

Olaf Gietelink will report directly to Stefan Albertsson.

www.addsecuregroup.com