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Beer52 has extended its partnership with Europa Warehouse for several more years. This follows eight years of collaboration during which the two companies have joined forces to meet the demands of the craft beer market. The contract extension underscores the flexibility and scalability of the partnership, which focuses on the needs of direct-to-consumer beverage brands, as the company reports.
New initiatives in the coffee sector
In parallel with the extension of its collaboration with Europa Warehouse, Beer52 is launching a new coffee discovery club called „Coffee52.“ This initiative targets both coffee lovers and connoisseurs and marks the company’s first step into the coffee sector.
Founded in 2013 and headquartered in Edinburgh, Beer52’s craft beer discovery club boasts over 100,000 members in the UK. Subscribers receive a box once a month containing 8 to 10 different craft beers, artisanal snacks, and the Ferment magazine, which tells the stories of the suppliers.
According to Beer52, the collaboration with Europa Warehouse has proven effective, especially during times of fluctuating demand. During peak times, order volumes can increase by up to 60 percent within seven days, particularly from October to December, when demand for craft beer traditionally rises.
