The Economic Makers Also in 2022 Full Speed Ahead for Logistics

The Economic Makers look confidently into the year 2022: With strong tailwinds due to excellent figures and highly regarded campaign successes, the initiative aims to continue working sustainably with around 100 participants on improving the image of logistics. In doing so, there will be no complaining, but action! Good figures give us courage

(Bremen) “In mid-September, we broke the 10 million impressions mark,” says Economic Makers spokesperson Frauke Heistermann, pleased with the positive development of the initiative, which was launched in 2019 as part of the ‘transport logistic’ event. “Since then, a lot of positive things have happened,” reports the passionate brand ambassador. Want some examples? On Facebook, the fan community has now grown to over 10,000 people, and on the business network LinkedIn, the 1,000 mark was recently surpassed.

The number of newsletter subscribers has risen to over 1,600, and the press reach in the first three quarters of the current year has increased by nearly 130 percent compared to the previous year. Above all, the number of leads is rising rapidly: By mid-year, over 1,500 contacts had already been generated – as many as in the entire year of 2020. “We are proceeding very efficiently and purposefully, creating high visibility among our target groups with relevant content. And that is exactly what we will continue in 2022,” explains Frauke Heistermann.

Premium Content for Greater Reach

In the coming year, the Economic Makers will rely on proven campaign patterns, primarily supported by high-quality and relevant content. Frauke Heistermann: “Of course, we are planning various themed issues and guides again, which will bring us plenty of leads. Additionally, we will expand our successful focus topics of system relevance, sustainability, digitalization, and efficiency to include internationalization.” “Given the current supply chain situation, we perceive an increased relevance here,” reports the Economic Makers spokesperson. In individual campaigns, which will be disseminated through the initiative’s website and social media channels, the content will be prepared in an entertaining and useful manner for the target audience. “We want to make the many facets of logistics visible while also entertaining a bit.”

Participation Packages Bundled

In the coming year, participants can contribute according to their economic capacity. Starting from 5,000 euros, companies from industry, trade, and logistics services, as well as associations, publishers, and universities can join – becoming part of the high-reach advertising community. “We create high visibility for our participants and continually involve them in our campaigns and content production,” explains Frauke Heistermann, adding: “Ultimately, everyone benefits from the power of our community.” She advises: “Anyone who wants to be involved should already plan their budget now. We will reach out to all participants in the coming weeks to finalize the engagement for 2022 and beyond.” It is no longer a question of whether engagement with Germany’s leading image initiative for the logistics sector is worthwhile. “We have moved beyond the ‘if’; it is now only about the ‘how’ and the ‘how much.'”

Photo: © “Die Wirtschaftsmacher”