CMA CGM implements alternative transport solutions
Mar 18, 2026 at 9:26 AM
CEVA Logistics invests in Tarragona
Mar 18, 2026 at 9:59 AM
The Columbia Group, a ship management service provider based in Cyprus, aims to advance the use of Artificial Intelligence (AI) in the shipping industry to optimize digital processes while also supporting the recruitment of women in this sector. The group emphasizes that AI should not be seen as a barrier but as a tool to promote diversity and inclusion.
Christina Orfanidou, the newly appointed head of AI at Columbia, points out that AI systems are often perceived as neutral; however, they heavily depend on the data underlying them. This data can reflect historical biases that disadvantage women in shipping. “If we let AI learn uncritically from the past, we risk creating tools that seem modern but silently reinforce the patterns we want to change,” explains Orfanidou.
Opportunities through Responsible Use of AI
Orfanidou highlights that when used correctly, AI can reduce administrative tasks and improve decision-making in areas such as crew management and operational planning. She emphasizes the need to view AI not in isolation but in collaboration with professionals from the shipping industry to identify and eliminate potential biases.
“When AI is used responsibly, it can make the industry more attractive and modern, better addressing today’s expectations of employees,” says Orfanidou. However, she warns against excessive reliance on AI, as it can also be flawed and capable of presenting false information convincingly.
The Columbia Group acknowledges the challenges associated with the lack of globally uniform regulations for AI. However, the European Union already has frameworks in place that govern the development of AI and aim to prevent discrimination. Orfanidou emphasizes that responsible handling of AI can help expand opportunities and nurture talent.
“Whether AI becomes a progress or an exclusion mechanism depends on the decisions of companies,” says Orfanidou. “Our commitment at Columbia is to develop AI that reflects the industry we want to see, not the one that the data remembers.”
