{"id":89361,"date":"2026-05-13T13:47:29","date_gmt":"2026-05-13T13:47:29","guid":{"rendered":"https:\/\/transportjournal.com\/2026\/05\/13\/georges-otimiza-o-planejamento-de-rotas-com-cardeal\/"},"modified":"2026-05-13T13:47:29","modified_gmt":"2026-05-13T13:47:29","slug":"georges-otimiza-o-planejamento-de-rotas-com-cardeal","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2026\/05\/13\/georges-otimiza-o-planejamento-de-rotas-com-cardeal\/","title":{"rendered":"Georges otimiza o planejamento de rotas com Cardeal"},"content":{"rendered":"

Georges, uma empresa de lavanderia industrial digital, optou pela solu\u00e7\u00e3o de software do prestador de servi\u00e7os de TI franc\u00eas Kardinal para otimizar o planejamento de suas 120 rotas semanais em toda a Fran\u00e7a. Esta parceria visa melhorar fundamentalmente a log\u00edstica para a coleta e entrega de roupas profissionais.<\/p>\n

Desafios log\u00edsticos complexos<\/h3>\n

Fundada em 2017 em Bordeaux, Georges se estabeleceu como um fornecedor para o atendimento completo de roupas profissionais. A empresa gerencia todo o ciclo de vida de vestu\u00e1rio de trabalho e equipamentos de prote\u00e7\u00e3o individual (EPI) para clientes renomados como Air France, EDF e SNCF. Anualmente, Georges processa cerca de 2 milh\u00f5es de pe\u00e7as de roupa e atende 85.000 usu\u00e1rios em quase 4.000 pontos de entrega. A log\u00edstica \u00e9 marcada por diretrizes rigorosas e requisitos espec\u00edficos dos clientes, que exigem um planejamento preciso das rotas.<\/p>\n

Antes da implementa\u00e7\u00e3o do Kardinal, o planejamento das rotas era baseado em trabalho manual com o Google Maps. Este m\u00e9todo era demorado e n\u00e3o escal\u00e1vel, pois a cria\u00e7\u00e3o de um plano de rotas podia levar at\u00e9 tr\u00eas dias. Al\u00e9m disso, a adapta\u00e7\u00e3o a eventos imprevistos n\u00e3o era poss\u00edvel, o que prejudicava fortemente a efici\u00eancia dos processos.<\/p>\n

Solu\u00e7\u00e3o sob demanda<\/h3>\n

Para melhorar os processos log\u00edsticos, Georges realizou uma an\u00e1lise de mercado abrangente. As exig\u00eancias para o software eram altas: ele deveria considerar os custos de pessoal das rotas, incluir custos de ped\u00e1gio e gerenciar os prazos espec\u00edficos dos clientes. O Kardinal foi identificado como a solu\u00e7\u00e3o mais adequada. A qualidade da primeira apresenta\u00e7\u00e3o e a capacidade de resposta da equipe foram decisivas para a escolha. Nas primeiras semanas ap\u00f3s a implementa\u00e7\u00e3o, o Kardinal adaptou o software \u00e0s necessidades espec\u00edficas de Georges. Isso incluiu a considera\u00e7\u00e3o de taxas de ped\u00e1gio, a evita\u00e7\u00e3o de travessias de balsa na Gironde e a adapta\u00e7\u00e3o a restri\u00e7\u00f5es individuais de tempo de viagem.<\/p>\n

Micka\u00ebl Ott, chefe de log\u00edstica da Georges, explicou: \u201cA otimiza\u00e7\u00e3o de nossas rotas n\u00e3o se limita apenas \u00e0 rota mais econ\u00f4mica. Precisamos considerar uma variedade de requisitos, incluindo hor\u00e1rios dos clientes e condi\u00e7\u00f5es de acesso espec\u00edficas. Com o Kardinal, agora somos capazes de integrar todos esses fatores em nosso planejamento.\u201d<\/p>\n

Implementa\u00e7\u00e3o r\u00e1pida e resultados mensur\u00e1veis<\/h3>\n

A implementa\u00e7\u00e3o do Kardinal ocorreu em um m\u00eas e incluiu uma fase de teste para valida\u00e7\u00e3o da solu\u00e7\u00e3o. Hoje, um \u00fanico planejador gerencia as rotas para todos os dez locais, enquanto os gerentes de local assumem o controle operacional di\u00e1rio. Os resultados s\u00e3o evidentes: o tempo para planejar uma rota foi reduzido de tr\u00eas dias para apenas meio dia. Isso leva a uma melhor distribui\u00e7\u00e3o da carga das rotas e permite que os motoristas concluam seu trabalho dentro do tempo estipulado.<\/p>\n

O software tamb\u00e9m permite que os planejadores fa\u00e7am ajustes nos pontos de entrega, preservando o conhecimento das equipes locais e, ao mesmo tempo, utilizando a intelig\u00eancia algor\u00edtmica do Kardinal.<\/p>\n

Perspectivas para desenvolvimentos futuros<\/h3>\n

A introdu\u00e7\u00e3o do Kardinal apoia diretamente a estrat\u00e9gia de crescimento da Georges. A abertura de um novo local em Clermont-Ferrand em maio de 2026 ilustra esse desenvolvimento. O Kardinal j\u00e1 contribuiu para a dimensionamento da frota e dos funcion\u00e1rios necess\u00e1rios e modelou a redistribui\u00e7\u00e3o de rotas do local de Lyon para o novo local.<\/p>\n

C\u00e9dric Hervet, cofundador do Kardinal, enfatiza: \u201cGeorges \u00e9 um exemplo dos desafios log\u00edsticos enfrentados por prestadores de servi\u00e7os com alta carga operacional. Estamos orgulhosos de que o Kardinal n\u00e3o apenas aumenta a efici\u00eancia no dia a dia, mas tamb\u00e9m apoia o desenvolvimento futuro da empresa.\u201d<\/p>\n

 <\/p>\n

www.kardinal.ai<\/a><\/p>\n

 <\/p>\n

www.mygeorges.fr<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Georges otimiza sua log\u00edstica com a solu\u00e7\u00e3o de software da Cardeal para tornar o planejamento de 120 rotas semanais em toda a Fran\u00e7a mais eficiente.<\/p>\n","protected":false},"author":12,"featured_media":89356,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1623,1617,1616,44428],"tags":[48604,48605,5082,48606,48607,48608,48609,5086,48610,48611,48612,48613,48614,48615,48616,48617,5092,48618,48619,48620,48621,48622,48623,5103,48624,3284,48625,4028,16654,3285,1855,4728,16655,48626,5109,5110,48627,48628,48629,4734,4735,48630,3290,48631,48632,48633,4035,48634,2683,48635,48636,48637,48638,48639,48640],"class_list":["post-89361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europa","category-expedicao-e-logistica","category-intermodal-rodoviario","category-texteis-moda-vestuario","tag-algorithmic-intelligence","tag-algorithmische-intelligenz","tag-analyse-de-marche-logistique","tag-berufsbekleidung-logistik","tag-blanchisserie-industrielle-numerique","tag-clermont-ferrand-location","tag-couts-de-peage-planification","tag-customer-requirements-logistics","tag-cycle-de-vie-des-epi","tag-deutsch-tourenplanung","tag-digital-industrial-laundry","tag-digitale-industriewaescherei","tag-driving-time-restrictions","tag-efficient-route-optimization","tag-effiziente-tourenoptimierung","tag-emplacement-clermont-ferrand","tag-exigences-des-clients-logistique","tag-fahrzeitbeschraenkungen","tag-georges-bordeaux","tag-gestion-des-tournees","tag-implementierung-logistiksoftware","tag-intelligence-algorithmique","tag-kardinal-software","tag-kundenanforderungen-logistik","tag-logiciel-kardinal","tag-logistics-service-providers-france","tag-logistics-software-implementation","tag-logistics-solutions","tag-logistics-strategy","tag-logistikdienstleister-frankreich","tag-logistikloesungen","tag-logistikprozesse-optimieren","tag-logistikstrategie","tag-logistique-des-vetements-de-travail","tag-market-analysis-logistics","tag-marktanalyse-logistik","tag-mautkosten-touren","tag-mise-en-oeuvre-de-logiciels-logistiques","tag-optimisation-des-itineraires-efficace","tag-optimiser-les-processus-logistiques","tag-optimize-logistics-processes","tag-ppe-lifecycle","tag-prestataires-logistiques-france","tag-psa-lebenszyklus","tag-repartition-de-la-charge-des-tournees","tag-restrictions-de-temps-de-conduite","tag-solutions-logistiques","tag-standort-clermont-ferrand","tag-strategie-logistique","tag-toll-costs-planning","tag-tour-load-distribution","tag-tour-management-francais-planification-des-tournees","tag-tourenlastverteilung","tag-tourenmanagement-english-tour-planning","tag-workwear-logistics"],"acf":[],"yoast_head":"\nGeorges 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