{"id":71225,"date":"2025-11-25T20:36:15","date_gmt":"2025-11-25T19:36:15","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2025\/11\/25\/relatorio-de-tendencias-da-dhl-ecommerce-sobre-o-black-friday\/"},"modified":"2025-11-25T20:36:15","modified_gmt":"2025-11-25T19:36:15","slug":"relatorio-de-tendencias-da-dhl-ecommerce-sobre-o-black-friday","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2025\/11\/25\/relatorio-de-tendencias-da-dhl-ecommerce-sobre-o-black-friday\/","title":{"rendered":"Relat\u00f3rio de Tend\u00eancias da DHL eCommerce sobre o Black Friday"},"content":{"rendered":"<h5>O Black Friday est\u00e1 \u00e0 porta, marcando uma data importante para o com\u00e9rcio de fim de ano no varejo. Como novembro e dezembro s\u00e3o considerados os meses de maior faturamento, o Black Friday atua como um importante catalisador. As informa\u00e7\u00f5es prov\u00eam da quarta edi\u00e7\u00e3o do Relat\u00f3rio de Tend\u00eancias da DHL eCommerce: Shopper Edit, que entrevistou 24.000 compradores online em 24 mercados globais, e da Business Edit, que pela primeira vez coletou respostas de 4.050 empresas em 19 pa\u00edses. Elas mostram a relev\u00e2ncia do evento de vendas: 84% dos varejistas online planejam participar do Black Friday em 2025.<\/h5>\n<p>(Bonn) No entanto, a confian\u00e7a nas ofertas em torno do evento de compras parece estar diminuindo. Enquanto 69% dos varejistas acreditam que os clientes confiam em suas ofertas, apenas 50% dos compradores afirmam confiar totalmente ou em grande parte nas ofertas do Black Friday. A compara\u00e7\u00e3o entre gera\u00e7\u00f5es revela um quadro claro: 56% da Gera\u00e7\u00e3o Z confiam nos pre\u00e7os dos varejistas, em compara\u00e7\u00e3o com apenas 38% dos baby boomers.<\/p>\n<h5>Pequenas empresas pouco otimistas<\/h5>\n<p>A Gera\u00e7\u00e3o Z n\u00e3o \u00e9 apenas a l\u00edder em confian\u00e7a, mas tamb\u00e9m em inten\u00e7\u00e3o de compra: 81% planejam comprar mais durante o evento de compras, em compara\u00e7\u00e3o com 64% dos baby boomers. \u00c9 not\u00e1vel que 56% dos varejistas afirmam que vender\u00e3o mais durante o Black Friday do que em outros per\u00edodos, e 60% registraram receitas mais altas neste dia em 2024 do que em 2023, com grandes empresas liderando com um crescimento de 69%. Empres\u00e1rios individuais e microempresas mostram-se este ano os menos otimistas em rela\u00e7\u00e3o ao Black Friday \u2013 esperam resultados mais modestos, com apenas 48% prevendo um aumento nas vendas e apenas 57% acreditando que os compradores confiam em suas ofertas e pre\u00e7os.<\/p>\n<h5><strong>As avalia\u00e7\u00f5es dos clientes influenciam os compradores<\/strong><\/h5>\n<p>Do lado dos compradores, tr\u00eas em cada quatro consumidores compram mais ou pelo menos a mesma quantidade durante o Black Friday, sendo principalmente motivados por descontos e economias (71%), acesso a ofertas exclusivas (49%) e promo\u00e7\u00f5es por tempo limitado (44%). Avalia\u00e7\u00f5es reais influenciam suas decis\u00f5es: 64% dos compradores do Black Friday s\u00e3o influenciados por avalia\u00e7\u00f5es de clientes nas redes sociais. Op\u00e7\u00f5es de pagamento flex\u00edveis e produtos que est\u00e3o em alta nas redes sociais atraem esses compradores. Seu desejo de comprar em promo\u00e7\u00f5es vai al\u00e9m do Black Friday: 53% afirmam que compram mais quando recebem uma oferta vantajosa ou um c\u00f3digo de desconto de um varejista. Eles tamb\u00e9m n\u00e3o hesitam em procurar ofertas no exterior: 62% afirmam que compram de varejistas fora de seu pa\u00eds. A oferta de entrega parece fechar a compra \u2013 82% dos compradores do Black Friday desistiriam da compra se sua op\u00e7\u00e3o de entrega preferida n\u00e3o fosse oferecida no checkout digital. Al\u00e9m disso, decisivo para muitos: entrega gratuita.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30256 size-full\" src=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/DHL_25.11.25.jpg_2.png\" alt=\"\" width=\"1081\" height=\"1350\" \/>Pablo Ciano, CEO da DHL eCommerce: &#8220;No Black Friday, n\u00e3o se trata mais apenas de descontos, mas de confian\u00e7a e experi\u00eancia. Os varejistas precisam se concentrar em transpar\u00eancia, autenticidade e op\u00e7\u00f5es de entrega sem costura para conquistar a fidelidade do cliente. Na DHL eCommerce, vemos tecnologia e confian\u00e7a como os motores g\u00eameos do crescimento, e estamos determinados a ajudar as empresas a utiliz\u00e1-las para ter sucesso \u2013 n\u00e3o apenas durante o Black Friday, mas tamb\u00e9m na economia de confian\u00e7a a longo prazo.&#8221;<\/p>\n<h5><strong>Motor de crescimento estrat\u00e9gico no setor B2B<\/strong><\/h5>\n<p>Para os varejistas online B2B, o Black Friday \u00e9 uma alavanca estrat\u00e9gica para conquistar novos clientes e reengajar clientes existentes com ofertas oportunas e limitadas no tempo. Em 2025, 85% dos vendedores B2B planejam participar, sublinhando a crescente influ\u00eancia do Black Friday nos ciclos de compra empresariais. 63% dos varejistas B2B registraram receitas mais altas no Black Friday do ano passado, e quase metade (48%) superou suas vendas habituais nesse per\u00edodo.<\/p>\n<p>Trata-se de um neg\u00f3cio de bilh\u00f5es, e marcas que priorizam pre\u00e7os claros, promo\u00e7\u00f5es honestas e oferecem as op\u00e7\u00f5es de entrega desejadas aos compradores podem esperar grandes lucros \u2013 n\u00e3o apenas no Black Friday ou Cyber Monday, mas na economia de confian\u00e7a a longo prazo.<\/p>\n<h4><a href=\"https:\/\/www.dhl.com\/reports\" target=\"_blank\" rel=\"noopener\">Baixe o relat\u00f3rio aqui<\/a><\/h4>\n<p>Fotos: \u00a9 DHL<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Black Friday est\u00e1 \u00e0 porta, marcando uma data importante para o com\u00e9rcio de fim de ano no varejo. Como novembro e dezembro s\u00e3o considerados os<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":4124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-71225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relat\u00f3rio de Tend\u00eancias da DHL eCommerce sobre o Black Friday - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2025\/11\/25\/relatorio-de-tendencias-da-dhl-ecommerce-sobre-o-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relat\u00f3rio de Tend\u00eancias da DHL eCommerce sobre o Black Friday - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"O Black Friday est\u00e1 \u00e0 porta, marcando uma data importante para o com\u00e9rcio de fim de ano no varejo. 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