{"id":70555,"date":"2025-09-25T12:09:59","date_gmt":"2025-09-25T10:09:59","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2025\/09\/25\/grupo-coop-expande-colaboracao-com-a-blue-yonder\/"},"modified":"2025-09-25T12:09:59","modified_gmt":"2025-09-25T10:09:59","slug":"grupo-coop-expande-colaboracao-com-a-blue-yonder","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2025\/09\/25\/grupo-coop-expande-colaboracao-com-a-blue-yonder\/","title":{"rendered":"Grupo Coop expande colabora\u00e7\u00e3o com a Blue Yonder"},"content":{"rendered":"<h5>Em tempos de press\u00e3o inflacion\u00e1ria, cadeias de suprimento incertas e um comportamento do consumidor em r\u00e1pida mudan\u00e7a, os varejistas precisam tomar decis\u00f5es r\u00e1pidas para satisfazer a demanda dos clientes. Por isso, o Grupo Coop, um dos principais varejistas da Su\u00ed\u00e7a e cliente de longa data da Blue Yonder, ampliou o uso da solu\u00e7\u00e3o de Gest\u00e3o de Categorias da Blue Yonder tamb\u00e9m para a Jumbo, a cadeia de lojas de bricolagem do Coop. Esta medida complementa o uso da Gest\u00e3o de Categorias da Blue Yonder, que j\u00e1 existe desde 2018 na rede de supermercados do Coop. A expans\u00e3o foi implementada pela Strategix, um parceiro da Blue Yonder.<\/h5>\n<p>(Dallas\/Basel) O Coop tem uma hist\u00f3ria de mais de 160 anos. De uma pequena cooperativa, tornou-se uma empresa internacional de varejo e atacado, que em 2024 gerou uma receita de 34,9 bilh\u00f5es de francos (cerca de 40 bilh\u00f5es de d\u00f3lares). Com cerca de 97.000 funcion\u00e1rios, o Coop opera uma rede de formatos de varejo com mais de 2.400 pontos de venda, al\u00e9m de canais de venda online.<\/p>\n<p>Com a Gest\u00e3o de Categorias da Blue Yonder, o Coop alcan\u00e7ou um marco importante na otimiza\u00e7\u00e3o do planejamento de prateleiras e espa\u00e7os para sua rede de supermercados. Em particular para produtos de carne e p\u00e3o fresco, a solu\u00e7\u00e3o da Blue Yonder gera anualmente cerca de 5.700 planogramas de forma automatizada. A inovadora <a href=\"https:\/\/blueyonder.com\/solutions\/retail-planning-and-category-management\/space-management#features-&amp;-capabilities\">solu\u00e7\u00e3o de planejamento de prateleiras<\/a> adapta os planogramas \u00e0s necessidades espec\u00edficas de um mercado, levando em considera\u00e7\u00e3o as diretrizes para cada categoria de produto. Para aumentar ainda mais a efici\u00eancia, o Coop planeja expandir os planogramas automatizados para outras categorias de produtos.<\/p>\n<p>Outros benef\u00edcios que o Coop obteve gra\u00e7as \u00e0 Gest\u00e3o de Categorias da Blue Yonder incluem:<\/p>\n<ul>\n<li>Processos otimizados: Como o Coop pode otimizar rapidamente o estoque existente com processos totalmente autom\u00e1ticos, os gerentes de categoria podem se concentrar em tarefas estrat\u00e9gicas.<\/li>\n<li>Tomada de decis\u00e3o informada: Com base em insights orientados por dados, que se baseiam no comportamento de compra e na demanda dos clientes, o Coop pode tomar decis\u00f5es informadas sobre a gama de produtos e a coloca\u00e7\u00e3o dos mesmos.<\/li>\n<li>Experi\u00eancia do cliente aprimorada: O Coop pode adaptar as gamas de produtos \u00e0s necessidades espec\u00edficas de cada loja, aumentando a satisfa\u00e7\u00e3o e a lealdade dos clientes por meio de experi\u00eancias de compra direcionadas.<\/li>\n<li>Maior rentabilidade e sustentabilidade: O Coop pode otimizar as gamas de produtos por meio de planogramas automatizados, para alinhar melhor as ofertas de produtos \u00e0s prefer\u00eancias dos consumidores, aumentar as vendas, reduzir o desperd\u00edcio e promover pr\u00e1ticas sustent\u00e1veis.<\/li>\n<\/ul>\n<h5>Responsabilidade em rela\u00e7\u00e3o aos colaboradores<\/h5>\n<p>&#8220;O Coop atua com uma profunda responsabilidade em rela\u00e7\u00e3o aos seus colaboradores, regi\u00f5es e ecossistemas, e nos comprometemos a fornecer tanto qualidade quanto uma variedade diversificada de marcas e produtos dos quais podemos nos orgulhar&#8221;, diz Alexander Senft, Chefe de Gest\u00e3o de Dados de Produtos de TI do Coop. &#8220;A excel\u00eancia na Gest\u00e3o de Categorias \u00e9 crucial para oferecer valor aos nossos clientes. Portanto, estamos muito satisfeitos por podermos expandir nossa colabora\u00e7\u00e3o com a Blue Yonder e a Strategix. A amplia\u00e7\u00e3o do uso da Gest\u00e3o de Categorias da Blue Yonder para os 125 pontos de venda da Jumbo \u00e9 mais uma prova do nosso compromisso com a inova\u00e7\u00e3o e o foco em uma estrat\u00e9gia orientada pela demanda. Assim, garantimos que continuaremos a atender efetivamente \u00e0s necessidades em mudan\u00e7a de nossos clientes.&#8221;<\/p>\n<p>&#8220;Gra\u00e7as \u00e0 Gest\u00e3o de Categorias da Blue Yonder, com sua cria\u00e7\u00e3o automatizada de planogramas, novos produtos s\u00e3o integrados de forma eficiente ao planejamento das prateleiras. Com a nova funcionalidade, podemos planejar exatamente onde novos itens ser\u00e3o colocados e determinar os estoques correspondentes para cada loja. Isso nos permite identificar com precis\u00e3o as quantidades iniciais necess\u00e1rias para os pedidos e otimizar a introdu\u00e7\u00e3o de novos produtos em toda a cadeia de suprimentos. Al\u00e9m disso, a solu\u00e7\u00e3o utiliza dados de vendas para otimizar a coloca\u00e7\u00e3o e a quantidade de produtos nas prateleiras, aumentando assim a efici\u00eancia geral do processo de estoque&#8221;, afirma Senft.<\/p>\n<h5>Velocidade e agilidade necess\u00e1rias<\/h5>\n<p>&#8220;Estamos orgulhosos de nossa longa colabora\u00e7\u00e3o com o Grupo Coop e felizes por eles terem decidido expandir sua presen\u00e7a na Gest\u00e3o de Categorias para seu departamento de bricolagem conosco&#8221;, disse Fredrik Prada, Vice-Presidente de Varejo \u2013 EMEA, Blue Yonder. &#8220;Nossa solu\u00e7\u00e3o de Gest\u00e3o de Categorias oferece ao Coop a velocidade e agilidade necess\u00e1rias para acompanhar a demanda dos clientes e as constantes mudan\u00e7as no setor, permitindo que eles fiquem \u00e0 frente da concorr\u00eancia e alcancem seus objetivos de neg\u00f3cios.&#8221;<\/p>\n<p>Foto: \u00a9 Coop<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em tempos de press\u00e3o inflacion\u00e1ria, cadeias de suprimento incertas e um comportamento do consumidor em r\u00e1pida mudan\u00e7a, os varejistas precisam tomar decis\u00f5es r\u00e1pidas para satisfazer a<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":4464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-70555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Coop expande colabora\u00e7\u00e3o com a Blue Yonder - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2025\/09\/25\/grupo-coop-expande-colaboracao-com-a-blue-yonder\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Coop expande colabora\u00e7\u00e3o com a Blue Yonder - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Em tempos de press\u00e3o inflacion\u00e1ria, cadeias de suprimento incertas e um comportamento do consumidor em r\u00e1pida mudan\u00e7a, os varejistas precisam tomar decis\u00f5es r\u00e1pidas para satisfazer a [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/pt-pt\/2025\/09\/25\/grupo-coop-expande-colaboracao-com-a-blue-yonder\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T10:09:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2025\\\/09\\\/25\\\/grupo-coop-expande-colaboracao-com-a-blue-yonder\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2025\\\/09\\\/25\\\/grupo-coop-expande-colaboracao-com-a-blue-yonder\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Grupo Coop expande colabora\u00e7\u00e3o com a Blue Yonder\",\"datePublished\":\"2025-09-25T10:09:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2025\\\/09\\\/25\\\/grupo-coop-expande-colaboracao-com-a-blue-yonder\\\/\"},\"wordCount\":812,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2025\\\/09\\\/25\\\/grupo-coop-expande-colaboracao-com-a-blue-yonder\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/BlueYonder_25.9.25.jpg\",\"articleSection\":[\"Categories\",\"Forwarding &amp; 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