{"id":70245,"date":"2025-08-26T15:33:45","date_gmt":"2025-08-26T13:33:45","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2025\/08\/26\/lufthansa-cargo-otimiza-plataforma-digital-ebooking\/"},"modified":"2025-08-26T15:33:45","modified_gmt":"2025-08-26T13:33:45","slug":"lufthansa-cargo-otimiza-plataforma-digital-ebooking","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2025\/08\/26\/lufthansa-cargo-otimiza-plataforma-digital-ebooking\/","title":{"rendered":"Lufthansa Cargo otimiza plataforma digital eBooking"},"content":{"rendered":"<h5>A Lufthansa Cargo revisou fundamentalmente sua oferta digital e agora \u00e9 mais intuitiva, bem pensada e requer menos cliques. Gra\u00e7as \u00e0 interface de usu\u00e1rio otimizada do &#8220;eBooking&#8221;, incluindo um processo de reserva encurtado para envios padr\u00e3o, os clientes agora podem reservar suas remessas de Carga Geral em cerca da metade do tempo que levavam anteriormente. Com a nova fun\u00e7\u00e3o de armazenamento de pesquisas anteriores, o processo de reserva pode ser reduzido a at\u00e9 30 segundos.<\/h5>\n<p>(Frankfurt) Os clientes tamb\u00e9m se beneficiam de uma apresenta\u00e7\u00e3o clara das op\u00e7\u00f5es de roteamento, al\u00e9m de outras fun\u00e7\u00f5es pr\u00e1ticas, como a exibi\u00e7\u00e3o de informa\u00e7\u00f5es relevantes sobre as esta\u00e7\u00f5es. A integra\u00e7\u00e3o de servi\u00e7os adicionais, como uma compensa\u00e7\u00e3o de CO2, j\u00e1 est\u00e1 em planejamento.<\/p>\n<p>A rastreabilidade de envios &#8220;eTracking&#8221; tamb\u00e9m foi revisada e estar\u00e1 dispon\u00edvel a partir do final de agosto: com uma interface de usu\u00e1rio redesenhada, os clientes poder\u00e3o acompanhar o caminho de suas remessas de carga de forma ainda mais clara e simples. Al\u00e9m disso, a possibilidade de notifica\u00e7\u00f5es por e-mail proativas ao longo da cadeia de transporte e em caso de desvios do plano de transporte original proporciona mais transpar\u00eancia.<\/p>\n<p>A nova experi\u00eancia online foi criada em estreita colabora\u00e7\u00e3o com os clientes da companhia a\u00e9rea de carga. Seu feedback foi especificamente integrado na otimiza\u00e7\u00e3o das etapas de reserva \u2013 e tamb\u00e9m serve como base para futuros desenvolvimentos. &#8220;Nosso novo processo de reserva atende exatamente ao que nossos clientes desejavam: menos cliques, uma vis\u00e3o clara, processos mais curtos e uma comunica\u00e7\u00e3o mais r\u00e1pida. Ele torna as reservas n\u00e3o apenas mais simples, mas significativamente mais eficazes. E n\u00e3o vamos parar: continuamos a investir em inova\u00e7\u00e3o e focamos em IA para acelerar processos, aumentar a transpar\u00eancia e melhorar o servi\u00e7o. Assim, nossos clientes est\u00e3o no centro das aten\u00e7\u00f5es \u2013 hoje e no futuro&#8221;, diz Marcel Kling, chefe de Vendas Digitais da Lufthansa Cargo.<\/p>\n<h5>Papel de lideran\u00e7a na digitaliza\u00e7\u00e3o do transporte a\u00e9reo de carga<\/h5>\n<p>A Lufthansa Cargo destaca com essas inova\u00e7\u00f5es seu papel de lideran\u00e7a na digitaliza\u00e7\u00e3o do transporte a\u00e9reo de carga. Desde a primavera deste ano, os clientes tamb\u00e9m podem reservar envios de mercadorias perigosas digitalmente. Al\u00e9m disso, a empresa desenvolveu em maio uma solu\u00e7\u00e3o de IA que processa solicita\u00e7\u00f5es de reserva por e-mail de forma mais r\u00e1pida e segura. Muitas outras inova\u00e7\u00f5es j\u00e1 est\u00e3o em implementa\u00e7\u00e3o para melhorar continuamente a experi\u00eancia do cliente.<\/p>\n<p>Foto: \u00a9 Lufthansa Cargo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Lufthansa Cargo revisou fundamentalmente sua oferta digital e agora \u00e9 mais intuitiva, bem pensada e requer menos cliques. Gra\u00e7as \u00e0 interface de usu\u00e1rio otimizada do<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":4586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1558,1665,1557,1561],"tags":[],"class_list":["post-70245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-air-freight","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lufthansa Cargo otimiza plataforma digital eBooking - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2025\/08\/26\/lufthansa-cargo-otimiza-plataforma-digital-ebooking\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa Cargo otimiza plataforma digital eBooking - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"A Lufthansa Cargo revisou fundamentalmente sua oferta digital e agora \u00e9 mais intuitiva, bem pensada e requer menos cliques. 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