(Bonn) Gra\u00e7as a amplos direitos de branding, a cor corporativa amarela continuar\u00e1 a ser um sinal distintivo em outros equipamentos esportivos, bem como na vestimenta da equipe alem\u00e3. A parceria abrange, al\u00e9m do bobsleigh, as disciplinas de luge e skeleton.<\/p>\n
\n
“As atletas e atletas do BSD s\u00e3o, h\u00e1 muitos anos, n\u00e3o apenas garantidores de sucesso, mas tamb\u00e9m portadores de simpatia”, diz Arjan Sissing, chefe de Marketing de Marca \u2013 DHL Group. “Eles d\u00e3o tudo em cada corrida. Sua paix\u00e3o, velocidade e esp\u00edrito de equipe combinam perfeitamente com nossa promessa de desempenho. Estamos orgulhosos de expandir ainda mais essa parceria agora.”<\/p>\n
Log\u00edstica para todo o equipamento<\/h5>\n
A parceria com o BSD existe desde a temporada de inverno 2014\/2015. Ela cobre a log\u00edstica de todo o equipamento das atletas e atletas. Para os campeonatos mundiais de luge em Whistler (Canad\u00e1) e os campeonatos mundiais de bobsleigh e skeleton em Lake Placid (EUA), a DHL transporta para o BSD, por exemplo, cerca de 40 caixas com equipamentos esportivos. Cada uma delas pesa at\u00e9 uma tonelada.<\/p>\n
“Estamos muito felizes por poder continuar a parceria com a DHL al\u00e9m dos Jogos Ol\u00edmpicos de Inverno de 2026”, diz Alexander Resch, membro do conselho de gest\u00e3o de esportes de alto desempenho do BSD. “Isso nos d\u00e1 seguran\u00e7a no planejamento. Al\u00e9m disso, a colabora\u00e7\u00e3o com os colegas da DHL \u00e9 extremamente agrad\u00e1vel e profissional. \u00c9 assim que deve ser quando se quer alcan\u00e7ar altos desempenhos. Esperamos poder continuar essa parceria \u00fanica por muitos anos”, diz Resch.<\/p>\n
Transportes tamb\u00e9m para outras federa\u00e7\u00f5es<\/h5>\n
Al\u00e9m da Alemanha, a DHL tamb\u00e9m trabalha com a Federa\u00e7\u00e3o Internacional de Luge (FIL) e a Federa\u00e7\u00e3o Internacional de Bobsleigh e Skeleton (IBSF). Isso resulta em transportes tamb\u00e9m para outras federa\u00e7\u00f5es nacionais. As diferentes entregas podem frequentemente ser agrupadas, o que possibilita sinergias.<\/p>\n
Fotos: \u00a9 DHL<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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