{"id":67174,"date":"2024-11-08T14:49:16","date_gmt":"2024-11-08T13:49:16","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/11\/08\/arvato-com-estudo-para-marcas-de-lifestyle-no-e-commerce\/"},"modified":"2024-11-08T14:49:16","modified_gmt":"2024-11-08T13:49:16","slug":"arvato-com-estudo-para-marcas-de-lifestyle-no-e-commerce","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2024\/11\/08\/arvato-com-estudo-para-marcas-de-lifestyle-no-e-commerce\/","title":{"rendered":"Arvato com Estudo para Marcas de Lifestyle no E-Commerce"},"content":{"rendered":"<h5>Arvato, um fornecedor de solu\u00e7\u00f5es de gest\u00e3o da cadeia de suprimentos, investigou em um novo estudo quais estrat\u00e9gias marcas de esportes e lifestyle est\u00e3o usando para fortalecer a fideliza\u00e7\u00e3o de clientes no competitivo neg\u00f3cio de e-commerce. Al\u00e9m de um levantamento do mercado em evolu\u00e7\u00e3o de esportes e lifestyle, o estudo &#8220;Delivering Loyalty: Post-Purchase Excellence in Sports &amp; Lifestyle E-Commerce&#8221; analisa especificamente como as marcas est\u00e3o transformando suas ofertas baseadas em produtos em ecossistemas impulsionados por lifestyle, a fim de construir relacionamentos duradouros com os clientes.<\/h5>\n<p>(G\u00fctersloh) O estudo, realizado nos quatro principais mercados da Alemanha, Reino Unido, Fran\u00e7a e EUA, destaca as estrat\u00e9gias que atualmente moldam a lealdade \u00e0 marca, melhoram a experi\u00eancia do cliente e promovem um crescimento sustent\u00e1vel. Al\u00e9m disso, a an\u00e1lise da Arvato oferece insights detalhados sobre as expectativas dos consumidores regionais, o desempenho das marcas, bem como tend\u00eancias emergentes, fornecendo um roteiro para especialistas em e-commerce e gest\u00e3o da cadeia de suprimentos para terem sucesso em um mercado competitivo.<\/p>\n<p>&#8220;Na paisagem de e-commerce em r\u00e1pida evolu\u00e7\u00e3o de hoje, marcas de esportes e lifestyle precisam oferecer mais do que produtos \u2013 elas precisam se tornar parte da vida de seus clientes&#8221;, diz Axel Mayer, Presidente de Moda e Esportes Lifestyle na Arvato. &#8220;Nosso estudo mostra como uma robusta jornada p\u00f3s-compra, apoiada por uma cadeia de suprimentos estrat\u00e9gica, pode transformar intera\u00e7\u00f5es cotidianas em oportunidades para fideliza\u00e7\u00e3o de clientes e crescimento sustent\u00e1vel.&#8221;<\/p>\n<p><strong>Destaques do Estudo:<\/strong> <strong>Um profundo olhar sobre os mercados globais<\/strong><\/p>\n<p>O estudo fornece insights importantes sobre como marcas de esportes e lifestyle se adaptam \u00e0s prefer\u00eancias regionais e estabelecem novos padr\u00f5es para o engajamento do cliente ap\u00f3s a compra:<\/p>\n<ul>\n<li><strong>Excel\u00eancia Omnicanal<\/strong>: Em todos os mercados, marcas l\u00edderes est\u00e3o fundindo experi\u00eancias digitais e f\u00edsicas, oferecendo op\u00e7\u00f5es como retirada na loja, devolu\u00e7\u00f5es flex\u00edveis e programas de fidelidade personalizados.<\/li>\n<li><strong>Iniciativas de Sustentabilidade<\/strong>: Para atender \u00e0 crescente demanda dos consumidores por pr\u00e1ticas ecol\u00f3gicas, 68% das marcas americanas e 100% das marcas francesas agora incorporam informa\u00e7\u00f5es de sustentabilidade em sua jornada p\u00f3s-compra.<\/li>\n<li><strong>Fideliza\u00e7\u00e3o e Lealdade<\/strong>: Programas de fideliza\u00e7\u00e3o est\u00e3o se desenvolvendo al\u00e9m de recompensas simples. 60% das marcas americanas utilizam ofertas personalizadas para aprofundar relacionamentos e aumentar o valor vital\u00edcio dos clientes.<\/li>\n<li><strong>Adapta\u00e7\u00e3o Regional<\/strong>: O estudo mostra que marcas brit\u00e2nicas est\u00e3o liderando na reserva de lojas, enquanto marcas alem\u00e3s e francesas t\u00eam grande sucesso com devolu\u00e7\u00f5es gratuitas, destacando as diferentes prefer\u00eancias dos clientes.<\/li>\n<\/ul>\n<h5><strong>Insights Importantes para Especialistas em E-Commerce e Gest\u00e3o da Cadeia de Suprimentos<\/strong><\/h5>\n<p>Os resultados sublinham a import\u00e2ncia de uma estrat\u00e9gia p\u00f3s-compra bem pensada no atual ambiente competitivo de e-commerce. &#8220;Marcas de esportes e lifestyle est\u00e3o passando por uma transforma\u00e7\u00e3o not\u00e1vel, onde a fideliza\u00e7\u00e3o de clientes n\u00e3o depende apenas dos produtos vendidos, mas tamb\u00e9m das experi\u00eancias que oferecem ap\u00f3s a compra&#8221;, diz Abbas Tolouee, Consultor S\u00eanior na Arvato e autor principal do estudo. &#8220;Nosso objetivo \u00e9 fornecer \u00e0s marcas insights acion\u00e1veis com este estudo, que mostram o potencial da jornada p\u00f3s-compra para construir relacionamentos duradouros com os clientes e crescimento sustent\u00e1vel nos principais mercados.&#8221;<\/p>\n<p>&#8220;Criar uma experi\u00eancia envolvente ap\u00f3s a compra n\u00e3o \u00e9 mais opcional \u2013 \u00e9 essencial para qualquer marca que deseja construir uma base de clientes leais&#8221;, acrescenta Ricardo Dittmer, VP Digital na Arvato. &#8220;Nosso estudo mostra como uma jornada p\u00f3s-compra fluida e bem coordenada pode fortalecer a lealdade \u00e0 marca, transformando cada intera\u00e7\u00e3o em uma oportunidade para um engajamento significativo com o cliente.&#8221;<\/p>\n<h4><a href=\"https:\/\/arvato.com\/about\/insights\/delivering-loyalty-in-sports-lifestyle-e-commerce\" target=\"_blank\" rel=\"noopener\"><strong>Para baixar o estudo completo<\/strong><\/a><\/h4>\n<p>Foto: \u00a9 Arvato<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arvato, um fornecedor de solu\u00e7\u00f5es de gest\u00e3o da cadeia de suprimentos, investigou em um novo estudo quais estrat\u00e9gias marcas de esportes e lifestyle est\u00e3o usando para<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-67174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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