{"id":52845,"date":"2021-10-20T16:37:56","date_gmt":"2021-10-20T14:37:56","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/"},"modified":"2021-10-20T16:37:56","modified_gmt":"2021-10-20T14:37:56","slug":"pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/","title":{"rendered":"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica"},"content":{"rendered":"<h5><strong>Como pequenas e m\u00e9dias empresas do setor de log\u00edstica podem melhorar seu trabalho de imprensa \u00e9 demonstrado por Gisela Blaas da ag\u00eancia COM.SENSE de Augsburg com sua pesquisa de jornalistas de 2021. 119 editores especializados, econ\u00f4micos e locais forneceram respostas. 90% desejam mais comunica\u00e7\u00e3o, mas veem potencial de melhoria n\u00e3o apenas na quantidade, mas tamb\u00e9m na qualidade e no servi\u00e7o do trabalho de imprensa.<\/strong><\/h5>\n<div id=\"attachment_15032\" style=\"width: 253px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15032\" class=\"wp-image-15032\" src=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/comsense_20.10.21_2.jpg\" alt=\"\" width=\"243\" height=\"331\" \/><p id=\"caption-attachment-15032\" class=\"wp-caption-text\">Gisela Blaas<\/p><\/div>\n<p>(Augsburg) Apenas um em cada dez entrevistados tem uma postura neutra (7%) ou negativa (3%) em rela\u00e7\u00e3o a comunicados de imprensa da log\u00edstica. A maioria dos jornalistas deseja mais e melhores trabalhos de imprensa. Avaliado por qualidade, quantidade e servi\u00e7o, o desempenho na \u00e1rea de rela\u00e7\u00f5es p\u00fablicas n\u00e3o \u00e9 perfeito em toda a paisagem empresarial. Avaliado com notas escolares, pequenas empresas se comunicam de forma suficiente (4,0), as empresas de m\u00e9dio porte recebem apenas uma nota satisfat\u00f3ria (3,33) e as grandes empresas saem com uma nota fraca de tr\u00eas (2,66).<\/p>\n<h5><\/h5>\n<h5><\/h5>\n<h5><strong>24 perguntas sobre trabalho de imprensa na log\u00edstica<\/strong><\/h5>\n<p>Ao serem questionados sobre temas interessantes, comunicados sobre pesquisa (87%), novos produtos (78%) e sustentabilidade (77%) s\u00e3o os que mais atraem aten\u00e7\u00e3o. No final de uma lista mais longa de temas, aparece o comunicado sobre doa\u00e7\u00f5es, que \u00e9 exclu\u00eddo sem ser aberto por quase tr\u00eas quartos de todos os jornalistas. No total, os participantes responderam a 24 perguntas sobre o que caracteriza um bom trabalho de imprensa no setor de log\u00edstica.<\/p>\n<p><a href=\"https:\/\/www.comsense.de\/studie-bestellen\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.comsense.de\/studie-bestellen\/<\/a><\/p>\n<p>Fotos: \u00a9 COM.SENSE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como pequenas e m\u00e9dias empresas do setor de log\u00edstica podem melhorar seu trabalho de imprensa \u00e9 demonstrado por Gisela Blaas da ag\u00eancia COM.SENSE de Augsburg com<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":12043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-52845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Como pequenas e m\u00e9dias empresas do setor de log\u00edstica podem melhorar seu trabalho de imprensa \u00e9 demonstrado por Gisela Blaas da ag\u00eancia COM.SENSE de Augsburg com [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-20T14:37:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Cargoclix_3.12.20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1426\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica\",\"datePublished\":\"2021-10-20T14:37:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/\"},\"wordCount\":270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/comsense_20.10.21.jpg\",\"articleSection\":[\"Forwarding &amp; Logistics\",\"Regions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/\",\"name\":\"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica - ITJ | International Transport Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/comsense_20.10.21.jpg\",\"datePublished\":\"2021-10-20T14:37:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/comsense_20.10.21.jpg\",\"contentUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/comsense_20.10.21.jpg\",\"width\":1299,\"height\":834},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/10\\\/20\\\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"name\":\"ITJ | International Transport Journal\",\"description\":\"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.\",\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\",\"name\":\"Logismedia Group AG\",\"alternateName\":\"Logismedia Group AG\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"contentUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"width\":799,\"height\":326,\"caption\":\"Logismedia Group AG\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/56456496\\\/admin\\\/dashboard\\\/\",\"https:\\\/\\\/www.instagram.com\\\/logismediagroup\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@LogiamediaGroupAG\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica - ITJ | International Transport Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/","og_locale":"pt_PT","og_type":"article","og_title":"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica - ITJ | International Transport Journal","og_description":"Como pequenas e m\u00e9dias empresas do setor de log\u00edstica podem melhorar seu trabalho de imprensa \u00e9 demonstrado por Gisela Blaas da ag\u00eancia COM.SENSE de Augsburg com [\u2026]","og_url":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/","og_site_name":"ITJ | International Transport Journal","article_published_time":"2021-10-20T14:37:56+00:00","og_image":[{"width":1426,"height":678,"url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Cargoclix_3.12.20.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/#article","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/"},"author":{"name":"","@id":""},"headline":"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica","datePublished":"2021-10-20T14:37:56+00:00","mainEntityOfPage":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/"},"wordCount":270,"commentCount":0,"publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/#primaryimage"},"thumbnailUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/comsense_20.10.21.jpg","articleSection":["Forwarding &amp; Logistics","Regions"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/","url":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/","name":"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica - ITJ | International Transport Journal","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/#primaryimage"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/#primaryimage"},"thumbnailUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/comsense_20.10.21.jpg","datePublished":"2021-10-20T14:37:56+00:00","breadcrumb":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/#primaryimage","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/comsense_20.10.21.jpg","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/comsense_20.10.21.jpg","width":1299,"height":834},{"@type":"BreadcrumbList","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/20\/pesquisa-da-com-sense-mostra-interesse-da-imprensa-na-logistica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/transportjournal.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Pesquisa da COM.SENSE mostra interesse da imprensa na log\u00edstica"}]},{"@type":"WebSite","@id":"https:\/\/transportjournal.com\/pt-pt\/#website","url":"https:\/\/transportjournal.com\/pt-pt\/","name":"ITJ | International Transport Journal","description":"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.","publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transportjournal.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/transportjournal.com\/pt-pt\/#organization","name":"Logismedia Group AG","alternateName":"Logismedia Group AG","url":"https:\/\/transportjournal.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","width":799,"height":326,"caption":"Logismedia Group AG"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/","https:\/\/www.instagram.com\/logismediagroup\/","https:\/\/www.youtube.com\/@LogiamediaGroupAG"]}]}},"_links":{"self":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/52845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=52845"}],"version-history":[{"count":0,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/52845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/media\/12043"}],"wp:attachment":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=52845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=52845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=52845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}