{"id":52395,"date":"2021-10-01T15:40:10","date_gmt":"2021-10-01T13:40:10","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/"},"modified":"2021-10-01T15:40:10","modified_gmt":"2021-10-01T13:40:10","slug":"weckpoller-holding-muda-de-nome-para-wp-holding","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/","title":{"rendered":"WECK+POLLER Holding muda de nome para WP Holding"},"content":{"rendered":"<h5><strong>A prestadora de servi\u00e7os log\u00edsticos sax\u00f4nica WECK+POLLER est\u00e1 se reestruturando e passar\u00e1 a se chamar WP Holding a partir de setembro. A nova denomina\u00e7\u00e3o da empresa e o tamb\u00e9m novo lema &#8220;Compet\u00eancia da Sax\u00f4nia&#8221; conectam a partir de agora, na apresenta\u00e7\u00e3o externa, as fortes ra\u00edzes no pa\u00eds industrial Sax\u00f4nia e a vis\u00e3o al\u00e9m das fronteiras regionais.<\/strong><\/h5>\n<p>(Zwickau) Com a mudan\u00e7a de nome, a WP Holding pretende enfatizar sua atua\u00e7\u00e3o internacional para clientes que muitas vezes ultrapassam fronteiras nacionais e at\u00e9 continentais, atrav\u00e9s de um nome de empresa curto, que tamb\u00e9m \u00e9 facilmente memor\u00e1vel al\u00e9m do espa\u00e7o de l\u00edngua alem\u00e3. Associada \u00e0 nova denomina\u00e7\u00e3o WP Holding GmbH, est\u00e1 uma estrutura mais ampla e uma moderniza\u00e7\u00e3o adicional dos processos para os clientes.<\/p>\n<p>H\u00e1 anos, a WECK+POLLER \u2013 apesar de suas fortes ra\u00edzes no pa\u00eds industrial Sax\u00f4nia \u2013 sempre olhou al\u00e9m das fronteiras do pa\u00eds e se desenvolveu em uma empresa europeia de transporte e log\u00edstica. Essa conex\u00e3o entre ancoragem regional e orienta\u00e7\u00e3o internacional tamb\u00e9m se refletir\u00e1 futuramente no nome da empresa. &#8220;Mesmo sob a nova denomina\u00e7\u00e3o WP Holding GmbH, &#8216;Compet\u00eancia da Sax\u00f4nia&#8217; para n\u00f3s \u00e9 muito mais do que apenas um lema, mas uma realidade vivida diariamente: independentemente de onde estamos atuando para nossos clientes&#8221;, enfatiza Doreen Paesold-Runge, diretora executiva da WP Holding.<\/p>\n<h5><strong>No setor operacional, pouco muda<\/strong><\/h5>\n<p>Mesmo ap\u00f3s a mudan\u00e7a de nome, quase tudo permanece o mesmo para clientes, parceiros comerciais e fornecedores no setor operacional e organizacional. Tamb\u00e9m com efeito a partir de 1\u00ba de setembro, a WECK+POLLER Spedition e S&amp;L Kirchberg ser\u00e3o integradas como WP Spedition e WP Logistik sob o teto da empresa-m\u00e3e WP Holding. Ambas ser\u00e3o, portanto, capacitadas a se beneficiar da estrutura organizacional melhorada e mais eficiente da WP Holding. &#8220;Nossas duas subsidi\u00e1rias continuar\u00e3o a oferecer o alto n\u00edvel de qualidade habitual em nossos servi\u00e7os log\u00edsticos&#8221;, explica Heiko Nowak, diretor executivo da WP Holding.<\/p>\n<h5><strong>Sobre a WP Holding<\/strong><\/h5>\n<p>Fundada em 2007, a prestadora de servi\u00e7os log\u00edsticos de m\u00e9dio porte WP Holding, com sede em Zwickau, re\u00fane mais de 1.000 funcion\u00e1rios em seis locais na Alemanha. A oferta inclui solu\u00e7\u00f5es log\u00edsticas integradas a partir de servi\u00e7os combinados de expedi\u00e7\u00e3o e log\u00edstica, com os processos de reciclagem l\u00edderes de mercado de uma empresa especializada em descarte e o know-how de uma \u00e1rea de produ\u00e7\u00e3o especializada. A empresa de transporte e log\u00edstica sax\u00f4nica possui uma frota pr\u00f3pria de cerca de 400 ve\u00edculos e atualmente administra 155.000 metros quadrados de espa\u00e7o de armazenamento.<\/p>\n<p>Foto: \u00a9 WP Holding: <strong><em>Legenda da imagem:<\/em><\/strong><em> Doreen Paesold-Runge e Heiko Nowak revelam o novo logotipo<\/em><\/p>\n<p><strong><em> <\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A prestadora de servi\u00e7os log\u00edsticos sax\u00f4nica WECK+POLLER est\u00e1 se reestruturando e passar\u00e1 a se chamar WP Holding a partir de setembro. A nova denomina\u00e7\u00e3o da empresa<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":12213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1556,1561],"tags":[],"class_list":["post-52395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-intermodal-road","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WECK+POLLER Holding muda de nome para WP Holding - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WECK+POLLER Holding muda de nome para WP Holding - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"A prestadora de servi\u00e7os log\u00edsticos sax\u00f4nica WECK+POLLER est\u00e1 se reestruturando e passar\u00e1 a se chamar WP Holding a partir de setembro. A nova denomina\u00e7\u00e3o da empresa [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-01T13:40:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"WECK+POLLER Holding muda de nome para WP Holding\",\"datePublished\":\"2021-10-01T13:40:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WP_Holding_1.10.21.jpg\",\"articleSection\":[\"Forwarding &amp; Logistics\",\"Intermodal \/ Road\",\"Regions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/\",\"url\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/\",\"name\":\"WECK+POLLER Holding muda de nome para WP Holding - ITJ | International Transport Journal\",\"isPartOf\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WP_Holding_1.10.21.jpg\",\"datePublished\":\"2021-10-01T13:40:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#primaryimage\",\"url\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WP_Holding_1.10.21.jpg\",\"contentUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WP_Holding_1.10.21.jpg\",\"width\":1230,\"height\":852},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/transportjournal.com\/pt-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WECK+POLLER Holding muda de nome para WP Holding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/#website\",\"url\":\"https:\/\/transportjournal.com\/pt-pt\/\",\"name\":\"ITJ | International Transport Journal\",\"description\":\"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.\",\"publisher\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/transportjournal.com\/pt-pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/#organization\",\"name\":\"Logismedia Group AG\",\"alternateName\":\"Logismedia Group AG\",\"url\":\"https:\/\/transportjournal.com\/pt-pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png\",\"contentUrl\":\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png\",\"width\":799,\"height\":326,\"caption\":\"Logismedia Group AG\"},\"image\":{\"@id\":\"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/\",\"https:\/\/www.instagram.com\/logismediagroup\/\",\"https:\/\/www.youtube.com\/@LogiamediaGroupAG\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WECK+POLLER Holding muda de nome para WP Holding - ITJ | International Transport Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/","og_locale":"pt_PT","og_type":"article","og_title":"WECK+POLLER Holding muda de nome para WP Holding - ITJ | International Transport Journal","og_description":"A prestadora de servi\u00e7os log\u00edsticos sax\u00f4nica WECK+POLLER est\u00e1 se reestruturando e passar\u00e1 a se chamar WP Holding a partir de setembro. A nova denomina\u00e7\u00e3o da empresa [\u2026]","og_url":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/","og_site_name":"ITJ | International Transport Journal","article_published_time":"2021-10-01T13:40:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#article","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/"},"author":{"name":"","@id":""},"headline":"WECK+POLLER Holding muda de nome para WP Holding","datePublished":"2021-10-01T13:40:10+00:00","mainEntityOfPage":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/"},"wordCount":487,"commentCount":0,"publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#primaryimage"},"thumbnailUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WP_Holding_1.10.21.jpg","articleSection":["Forwarding &amp; Logistics","Intermodal \/ Road","Regions"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/","url":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/","name":"WECK+POLLER Holding muda de nome para WP Holding - ITJ | International Transport Journal","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#primaryimage"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#primaryimage"},"thumbnailUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WP_Holding_1.10.21.jpg","datePublished":"2021-10-01T13:40:10+00:00","breadcrumb":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#primaryimage","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WP_Holding_1.10.21.jpg","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WP_Holding_1.10.21.jpg","width":1230,"height":852},{"@type":"BreadcrumbList","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/10\/01\/weckpoller-holding-muda-de-nome-para-wp-holding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/transportjournal.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"WECK+POLLER Holding muda de nome para WP Holding"}]},{"@type":"WebSite","@id":"https:\/\/transportjournal.com\/pt-pt\/#website","url":"https:\/\/transportjournal.com\/pt-pt\/","name":"ITJ | International Transport Journal","description":"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.","publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transportjournal.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/transportjournal.com\/pt-pt\/#organization","name":"Logismedia Group AG","alternateName":"Logismedia Group AG","url":"https:\/\/transportjournal.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","width":799,"height":326,"caption":"Logismedia Group AG"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/","https:\/\/www.instagram.com\/logismediagroup\/","https:\/\/www.youtube.com\/@LogiamediaGroupAG"]}]}},"_links":{"self":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/52395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=52395"}],"version-history":[{"count":0,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/52395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/media\/12213"}],"wp:attachment":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=52395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=52395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=52395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}