{"id":25236,"date":"2021-05-05T16:51:28","date_gmt":"2021-05-05T14:51:28","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/05\/05\/prestadores-de-servicos-logisticos-estao-abertos-a-inteligencia-artificial\/"},"modified":"2025-12-15T13:01:23","modified_gmt":"2025-12-15T12:01:23","slug":"prestadores-de-servicos-logisticos-estao-abertos-a-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2021\/05\/05\/prestadores-de-servicos-logisticos-estao-abertos-a-inteligencia-artificial\/","title":{"rendered":"Prestadores de servi\u00e7os log\u00edsticos est\u00e3o abertos \u00e0 intelig\u00eancia artificial"},"content":{"rendered":"<p>Uma an\u00e1lise de mercado encomendada pela Weber Data Service \u00e0 Universidade de W\u00fcrzburg-Schweinfurt FHWS atesta o grande potencial da intelig\u00eancia artificial (IA) na log\u00edstica de transporte. O estudo mostra uma disposi\u00e7\u00e3o predominantemente alta para implementar a IA nas pr\u00f3prias empresas. Processos simples, como a captura, interpreta\u00e7\u00e3o e arquivamento de documentos, s\u00e3o considerados especialmente promissores.<\/p>\n<p><strong><span style=\"font-family: 'Cambria',serif;font-weight: normal\">(Bielefeld) Em muitas empresas, fluxos de trabalho repetitivos ainda s\u00e3o tratados com &#8220;m\u00e9todos antiquados&#8221;. Isso inclui a fatura\u00e7\u00e3o ou o preenchimento de listas de embalagem e documentos de acompanhamento. Aqui, muitos dados precisam ser coletados, verificados, processados e arquivados manualmente. Esses s\u00e3o precisamente os processos em que a IA pode simplificar muito o trabalho.<\/span><\/strong><\/p>\n<p><span style=\"font-family: 'Cambria',serif\">A an\u00e1lise de mercado apresentada pela FHWS em fevereiro tem o t\u00edtulo &#8220;Potenciais da Intelig\u00eancia Artificial na Log\u00edstica de Transporte&#8221;. O estudo, realizado por seis estudantes sob a orienta\u00e7\u00e3o do Prof. Dr. Andreas R\u00fckgauer, focou no transporte terrestre europeu. Foi investigado se solu\u00e7\u00f5es baseadas em IA em software log\u00edstico espec\u00edfico oferecem um valor agregado. Al\u00e9m disso, foi questionado se j\u00e1 existem tend\u00eancias e necessidades na ind\u00fastria para a implementa\u00e7\u00e3o de software baseado em IA.<\/span><\/p>\n<h5><b><span style=\"font-family: 'Cambria',serif\">Altas expectativas parcialmente decepcionadas<\/span><\/b><\/h5>\n<p><span style=\"font-family: 'Cambria',serif\">&#8220;As altas expectativas em rela\u00e7\u00e3o \u00e0 intelig\u00eancia artificial ou ao aprendizado de m\u00e1quina no in\u00edcio do hype foram parcialmente decepcionadas&#8221;, observa R\u00fckgauer. No entanto, agora estamos em uma fase que pode &#8220;usar os potenciais da IA para o dia a dia com objetivos realistas e projetos concretos.&#8221; Essa perspectiva corresponde ao Hype Cycle desenvolvido pela consultoria Gartner, que divide o desenvolvimento de inova\u00e7\u00f5es tecnol\u00f3gicas em v\u00e1rias fases. Essas fases s\u00e3o caracterizadas por um hype inicial, a subsequente decep\u00e7\u00e3o e a recupera\u00e7\u00e3o das expectativas.<\/span><\/p>\n<p><span style=\"font-family: 'Cambria',serif\">O estudo tamb\u00e9m identificou barreiras para o avan\u00e7o. Isso inclui, por exemplo, os medos dos funcion\u00e1rios sobre a manuten\u00e7\u00e3o de seus empregos, ceticismo e hesita\u00e7\u00e3o da gera\u00e7\u00e3o mais velha, bem como uma infraestrutura de TI ainda n\u00e3o amadurecida. Al\u00e9m disso, muitos profissionais de log\u00edstica ainda est\u00e3o &#8220;pouco envolvidos em temas de digitaliza\u00e7\u00e3o e IA&#8221;. Consequentemente, ainda existem incertezas em rela\u00e7\u00e3o \u00e0 rela\u00e7\u00e3o custo-benef\u00edcio para os investimentos correspondentes.<\/span><\/p>\n<h5><b><span style=\"font-family: 'Cambria',serif\">Pesquisa com prestadores de servi\u00e7os log\u00edsticos<\/span><\/b><\/h5>\n<div id=\"attachment_11121\" style=\"width: 242px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11121\" class=\" wp-image-11121\" src=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/12\/WeberData_4.5.21_2.jpg\" alt=\"\" width=\"232\" height=\"348\" \/><p id=\"caption-attachment-11121\" class=\"wp-caption-text\">Astrid Drexhage<\/p><\/div>\n<p><span style=\"font-family: 'Cambria',serif\">Uma parte essencial da pesquisa baseia-se em entrevistas com prestadores de servi\u00e7os log\u00edsticos. As empresas entrevistadas incluem firmas como <strong><span style=\"font-family: 'Cambria',serif;font-weight: normal\">Dachser, <\/span><\/strong>Seifert Logistics GmbH e Meyer &amp; Meyer, bem como as cooperativas de carga Cargo Line, VTL e a log\u00edstica de sistema online. Mas tamb\u00e9m prestadores de servi\u00e7os log\u00edsticos de m\u00e9dio porte, como Sievers Logistik e a <em><span style=\"font-family: 'Cambria',serif;font-style: normal\">FreightTech<\/span><\/em><em>-empresa<\/em> Timocom participaram da investiga\u00e7\u00e3o. Consultorias como Apari e <strong><span style=\"font-family: 'Cambria',serif;font-weight: normal\">Camelot<\/span><\/strong> tamb\u00e9m forneceram contribui\u00e7\u00f5es importantes.<\/span><\/p>\n<p><span style=\"font-family: 'Cambria',serif\">&#8220;O estudo da FHWS nos confirmou que iremos complementar nosso sistema de gest\u00e3o de transporte e de gerenciamento de armaz\u00e9m DISPONENTplus com fun\u00e7\u00f5es de IA pr\u00e1ticas&#8221;, explica Astrid Drexhage, s\u00f3cia-gerente da Weber Data Service. No pr\u00f3ximo passo, queremos desenvolver uma estrat\u00e9gia de IA. Nesse contexto, identificaremos e avaliaremos, em conjunto com a FH Bielefeld, casos de uso adequados. Al\u00e9m disso, cen\u00e1rios de solu\u00e7\u00f5es baseadas em IA devem ser elaborados e sua viabilidade examinada.<\/span><\/p>\n<p><span style=\"font-family: 'Cambria',serif\">Foto: \u00a9 Weber Data<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma an\u00e1lise de mercado encomendada pela Weber Data Service \u00e0 Universidade de W\u00fcrzburg-Schweinfurt FHWS atesta o grande potencial da intelig\u00eancia artificial (IA) na log\u00edstica de transporte.<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-25236","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prestadores de servi\u00e7os log\u00edsticos est\u00e3o abertos \u00e0 intelig\u00eancia artificial - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2021\/05\/05\/prestadores-de-servicos-logisticos-estao-abertos-a-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prestadores de servi\u00e7os log\u00edsticos est\u00e3o abertos \u00e0 intelig\u00eancia artificial - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Uma an\u00e1lise de mercado encomendada pela Weber Data Service \u00e0 Universidade de W\u00fcrzburg-Schweinfurt FHWS atesta o grande potencial da intelig\u00eancia artificial (IA) na log\u00edstica de transporte. 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