{"id":24859,"date":"2021-04-21T18:01:21","date_gmt":"2021-04-21T16:01:21","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/"},"modified":"2025-12-15T12:59:38","modified_gmt":"2025-12-15T11:59:38","slug":"como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/","title":{"rendered":"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica?"},"content":{"rendered":"<p>A influ\u00eancia da economia de plataformas nos modelos de neg\u00f3cio das empresas de transporte estabelecidas e na sua din\u00e2mica de digitaliza\u00e7\u00e3o \u00e9 o tema de um f\u00f3rum virtual da DSLV Bundesverband Spedition und Logistik na feira l\u00edder deste ano, transport logistic, a 6 de maio de 2021.<\/p>\n<p>(Berlim) A digitaliza\u00e7\u00e3o tamb\u00e9m est\u00e1 a mudar de forma sustent\u00e1vel o mundo do transporte. Nos \u00faltimos anos, foram fundadas v\u00e1rias plataformas na Internet, cujas ofertas incluem bolsas de frete, licita\u00e7\u00f5es, gest\u00e3o de transporte e visibilidade da cadeia de abastecimento, al\u00e9m de primeiras empresas de transporte digitais como novos participantes no mercado, que pretendem digitalizar todos os processos do neg\u00f3cio de transporte desde a base. Assim como a ind\u00fastria de transporte e log\u00edstica \u00e9 diversificada devido ao seu heterog\u00e9neo espectro de clientes e servi\u00e7os, bem como \u00e0s suas particularidades espec\u00edficas do setor, tamb\u00e9m s\u00e3o individuais as exig\u00eancias em rela\u00e7\u00e3o \u00e0s solu\u00e7\u00f5es digitais.<\/p>\n<p>Ao contr\u00e1rio dos mercados B2C, no ambiente de transporte e log\u00edstica dominado por B2B, com os seus muitos participantes de mercado diferentes, ainda n\u00e3o se conseguiram posicionar fornecedores de plataformas dominantes. Al\u00e9m disso, os dados gerados na log\u00edstica permanecem amplamente distribu\u00eddos, o que torna dif\u00edceis as an\u00e1lises e aplica\u00e7\u00f5es de &#8220;Big Data&#8221;. No entanto, a gera\u00e7\u00e3o, an\u00e1lise e utiliza\u00e7\u00e3o de enormes quantidades de dados foi o que tornou os modelos de plataforma t\u00e3o bem-sucedidos nos mercados de consumo.<\/p>\n<h5><strong>Podem surgir sinergias entre os estabelecidos e as plataformas?<\/strong><\/h5>\n<p>Como podem surgir sinergias a longo prazo entre as empresas de transporte estabelecidas e a economia de plataformas em progresso? Quais \u00e1reas de neg\u00f3cio s\u00e3o particularmente adequadas para serem geridas atrav\u00e9s de plataformas? Quais perigos a nova tecnologia representa para a prote\u00e7\u00e3o de dados? Como pode uma empresa de transporte partilhar os seus dados sem revelar dados de clientes e segredos comerciais? Como se desenvolver\u00e1 o ambiente competitivo atrav\u00e9s da economia de plataformas?<\/p>\n<h5>Os participantes da discuss\u00e3o<\/h5>\n<p>Sobre isso, ser\u00e1 discutido online a 6 de maio de 2021, das 10:00 \u00e0s 11:00 horas, na feira virtual l\u00edder deste ano, transport logistic:<\/p>\n<ul>\n<li>Dominik Dieckmann, Senior Manager \/ Key Account Director Freight &amp; Logistics, Accenture<\/li>\n<li>Silke Fischer, Head of Global Product Management | Sea Freight, Lexzau Scharbau GmbH<\/li>\n<li>David Nothacker, Co-Fundador &amp; CEO, Sennder<\/li>\n<li>Maximilian Schaefer, Co-Fundador e Diretor Executivo, InstaFreight<\/li>\n<li>Kerstin Wendt-Heinrich, Diretora Executiva, Top Mehrwert Logistik<\/li>\n<\/ul>\n<p>O f\u00f3rum ser\u00e1 moderado por:<\/p>\n<ul>\n<li>Frank Huster, Diretor Executivo, DSLV Bundesverband Spedition und Logistik<\/li>\n<\/ul>\n<p>A inscri\u00e7\u00e3o para participa\u00e7\u00e3o gratuita: \u00a0 <a href=\"https:\/\/bit.ly\/2Qh002Q\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bit.ly\/2Qh002Q<\/a><\/p>\n<p>Foto: \u00a9 Adobe Stock<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A influ\u00eancia da economia de plataformas nos modelos de neg\u00f3cio das empresas de transporte estabelecidas e na sua din\u00e2mica de digitaliza\u00e7\u00e3o \u00e9 o tema de um<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1556,1561],"tags":[],"class_list":["post-24859","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-intermodal-road","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica? - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica? - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"A influ\u00eancia da economia de plataformas nos modelos de neg\u00f3cio das empresas de transporte estabelecidas e na sua din\u00e2mica de digitaliza\u00e7\u00e3o \u00e9 o tema de um [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T16:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:59:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica?\",\"datePublished\":\"2021-04-21T16:01:21+00:00\",\"dateModified\":\"2025-12-15T11:59:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/\"},\"wordCount\":461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"articleSection\":[\"Categories\",\"Forwarding &amp; Logistics\",\"Intermodal \\\/ Road\",\"Regions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/\",\"name\":\"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica? - ITJ | International Transport Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\"},\"datePublished\":\"2021-04-21T16:01:21+00:00\",\"dateModified\":\"2025-12-15T11:59:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/21\\\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"name\":\"ITJ | International Transport Journal\",\"description\":\"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.\",\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\",\"name\":\"Logismedia Group AG\",\"alternateName\":\"Logismedia Group AG\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"contentUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"width\":799,\"height\":326,\"caption\":\"Logismedia Group AG\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/56456496\\\/admin\\\/dashboard\\\/\",\"https:\\\/\\\/www.instagram.com\\\/logismediagroup\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@LogiamediaGroupAG\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica? - ITJ | International Transport Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/","og_locale":"pt_PT","og_type":"article","og_title":"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica? - ITJ | International Transport Journal","og_description":"A influ\u00eancia da economia de plataformas nos modelos de neg\u00f3cio das empresas de transporte estabelecidas e na sua din\u00e2mica de digitaliza\u00e7\u00e3o \u00e9 o tema de um [\u2026]","og_url":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/","og_site_name":"ITJ | International Transport Journal","article_published_time":"2021-04-21T16:01:21+00:00","article_modified_time":"2025-12-15T11:59:38+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/#article","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/"},"author":{"name":"","@id":""},"headline":"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica?","datePublished":"2021-04-21T16:01:21+00:00","dateModified":"2025-12-15T11:59:38+00:00","mainEntityOfPage":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/"},"wordCount":461,"commentCount":0,"publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"articleSection":["Categories","Forwarding &amp; Logistics","Intermodal \/ Road","Regions"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/","url":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/","name":"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica? - ITJ | International Transport Journal","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#website"},"datePublished":"2021-04-21T16:01:21+00:00","dateModified":"2025-12-15T11:59:38+00:00","breadcrumb":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/21\/como-a-digitalizacao-esta-a-mudar-o-ambiente-nos-mercados-de-logistica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/transportjournal.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Como a digitaliza\u00e7\u00e3o est\u00e1 a mudar o ambiente nos mercados de log\u00edstica?"}]},{"@type":"WebSite","@id":"https:\/\/transportjournal.com\/pt-pt\/#website","url":"https:\/\/transportjournal.com\/pt-pt\/","name":"ITJ | International Transport Journal","description":"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.","publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transportjournal.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/transportjournal.com\/pt-pt\/#organization","name":"Logismedia Group AG","alternateName":"Logismedia Group AG","url":"https:\/\/transportjournal.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","width":799,"height":326,"caption":"Logismedia Group AG"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/","https:\/\/www.instagram.com\/logismediagroup\/","https:\/\/www.youtube.com\/@LogiamediaGroupAG"]}]}},"_links":{"self":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/24859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=24859"}],"version-history":[{"count":1,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/24859\/revisions"}],"predecessor-version":[{"id":45430,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/24859\/revisions\/45430"}],"wp:attachment":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=24859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=24859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=24859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}