{"id":24835,"date":"2021-04-20T13:35:24","date_gmt":"2021-04-20T11:35:24","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/"},"modified":"2025-12-15T12:59:30","modified_gmt":"2025-12-15T11:59:30","slug":"acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/","title":{"rendered":"A\u00e7\u00e3o de v\u00eddeo dos “Die Wirtschaftsmacher” com grande aceita\u00e7\u00e3o"},"content":{"rendered":"

Melhorar a visibilidade e valoriza\u00e7\u00e3o da log\u00edstica no p\u00fablico em geral \u2013 esse \u00e9 o objetivo central da iniciativa ‘Die Wirtschaftsmacher’, que desde junho de 2019, com cerca de 100 participantes, realizou v\u00e1rias a\u00e7\u00f5es de marketing e campanhas. A campanha atual tem o t\u00edtulo ‘Log\u00edstica est\u00e1 onde eu estou’ e coloca em destaque, entre outras coisas, a fun\u00e7\u00e3o de abastecimento da log\u00edstica \u2013 e, portanto, sua relev\u00e2ncia sist\u00eamica.<\/p>\n

(Bremen) No in\u00edcio do ano, os iniciadores convocaram os membros dos Wirtschaftsmacher para a produ\u00e7\u00e3o de curtos v\u00eddeos que deveriam ser divulgados pelos canais da iniciativa em torno do ‘Dia da Log\u00edstica’. O resultado \u00e9 impressionante: quase 50 clipes foram contribu\u00eddos por 36 empresas. ‘Estamos entusiasmados com a diversidade dos temas e a for\u00e7a de convic\u00e7\u00e3o e entusiasmo que nossos profissionais de log\u00edstica transmitem nos v\u00eddeos’, comemora a porta-voz dos Wirtschaftsmacher, Frauke Heistermann, sobre o sucesso da a\u00e7\u00e3o.<\/p>\n

Clipes de smartphone retratam uma imagem realista<\/strong><\/h5>\n

Todos os v\u00eddeos mostram jovens de diferentes \u00e1reas da log\u00edstica, que se apresentam e falam sobre seu trabalho no terceiro maior setor econ\u00f4mico da Alemanha \u2013 de forma aut\u00eantica, envolvente e, por vezes, muito humor\u00edstica. ‘A maioria dos clipes foi gravada com smartphones. Queremos conscientemente evitar a divulga\u00e7\u00e3o de clipes de imagem produzidos profissionalmente, mas sim mostrar pessoas aut\u00eanticas com suas realiza\u00e7\u00f5es pessoais em seu ambiente de trabalho’, explica Frauke Heistermann sobre o conceito. Uma landing page separada foi criada em www.die-wirtschaftsmacher.de\/videos. Desde a ativa\u00e7\u00e3o no in\u00edcio de abril, os iniciadores contaram cerca de 3.000 visitantes. O canal do YouTube tamb\u00e9m tem visto um aumento significativo: apenas no ‘Dia da Log\u00edstica’, em 15 de abril de 2021, os v\u00eddeos da campanha foram acessados cerca de 1.300 vezes. E nas redes sociais dos Wirtschaftsmacher, as postagens de v\u00eddeo geraram mais de 280.000 impress\u00f5es.<\/p>\n

A log\u00edstica \u00e9 colorida e diversificada<\/strong><\/h5>\n

Todos os v\u00eddeos oferecem uma vis\u00e3o do cotidiano de trabalho dos 50 protagonistas. Alguns exemplos: Bastian Schmechel, chefe do armaz\u00e9m central de pe\u00e7as de reposi\u00e7\u00e3o da Still, explica brevemente como funciona o abastecimento de clientes em mais de 80 pa\u00edses com pe\u00e7as de reposi\u00e7\u00e3o. Sophia Schwarz da cooperativa de carga VTL fala sobre suas tarefas como gerente de processos, Carina Culotta do Fraunhofer IML d\u00e1 uma vis\u00e3o do trabalho de pesquisa sobre temas como ‘Internet das Coisas’ e ‘Blockchain’, e a gerente de projeto Fabienne Bauhaus do prestador de servi\u00e7os log\u00edsticos Group 7 fala sobre o invent\u00e1rio por drone, que realmente aparece na imagem. Frauke Heistermann: ‘Os v\u00eddeos mostram como a log\u00edstica \u00e9 exigente e vers\u00e1til. Precisamos sempre falar sobre isso em p\u00fablico.’<\/p>\n

A a\u00e7\u00e3o continua at\u00e9 o outono<\/strong><\/h5>\n

Devido ao grande n\u00famero de v\u00eddeos, os iniciadores decidiram continuar a a\u00e7\u00e3o at\u00e9 o outono. Mesmo ap\u00f3s o Dia da Log\u00edstica, um v\u00eddeo ser\u00e1 divulgado semanalmente pelos canais de m\u00eddia social dos Wirtschaftsmacher. O objetivo \u00e9 que as empresas que enviaram os v\u00eddeos tamb\u00e9m promovam ativamente e utilizem seus pr\u00f3prios canais para a divulga\u00e7\u00e3o dos clipes. ‘Nossa iniciativa vive da participa\u00e7\u00e3o e do trabalho conjunto em nossos objetivos’, enfatiza Frauke Heistermann. Se cada um contribuir com suas for\u00e7as, a visibilidade da log\u00edstica para o p\u00fablico pode ser significativamente aumentada e a valoriza\u00e7\u00e3o deste setor econ\u00f4mico pode ser melhorada de forma sustent\u00e1vel, acreditam os iniciadores.
Foto: \u00a9 ‘Die Wirtschaftsmacher’<\/p>\n","protected":false},"excerpt":{"rendered":"

Melhorar a visibilidade e valoriza\u00e7\u00e3o da log\u00edstica no p\u00fablico em geral \u2013 esse \u00e9 o objetivo central da iniciativa ‘Die Wirtschaftsmacher’, que desde junho de 2019, [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-24835","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"\nA\u00e7\u00e3o de v\u00eddeo dos "Die Wirtschaftsmacher" com grande aceita\u00e7\u00e3o - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u00e7\u00e3o de v\u00eddeo dos "Die Wirtschaftsmacher" com grande aceita\u00e7\u00e3o - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Melhorar a visibilidade e valoriza\u00e7\u00e3o da log\u00edstica no p\u00fablico em geral \u2013 esse \u00e9 o objetivo central da iniciativa ‘Die Wirtschaftsmacher’, que desde junho de 2019, [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-20T11:35:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:59:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"A\u00e7\u00e3o de v\u00eddeo dos “Die Wirtschaftsmacher” com grande aceita\u00e7\u00e3o\",\"datePublished\":\"2021-04-20T11:35:24+00:00\",\"dateModified\":\"2025-12-15T11:59:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/\"},\"wordCount\":604,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"articleSection\":[\"Forwarding & Logistics\",\"Regions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/\",\"name\":\"A\u00e7\u00e3o de v\u00eddeo dos \\\"Die Wirtschaftsmacher\\\" com grande aceita\u00e7\u00e3o - ITJ | International Transport Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\"},\"datePublished\":\"2021-04-20T11:35:24+00:00\",\"dateModified\":\"2025-12-15T11:59:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/04\\\/20\\\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A\u00e7\u00e3o de v\u00eddeo dos “Die Wirtschaftsmacher” com grande aceita\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"name\":\"ITJ | International Transport Journal\",\"description\":\"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.\",\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\",\"name\":\"Logismedia Group AG\",\"alternateName\":\"Logismedia Group AG\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"contentUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"width\":799,\"height\":326,\"caption\":\"Logismedia Group AG\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/56456496\\\/admin\\\/dashboard\\\/\",\"https:\\\/\\\/www.instagram.com\\\/logismediagroup\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@LogiamediaGroupAG\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A\u00e7\u00e3o de v\u00eddeo dos \"Die Wirtschaftsmacher\" com grande aceita\u00e7\u00e3o - ITJ | International Transport Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/","og_locale":"pt_PT","og_type":"article","og_title":"A\u00e7\u00e3o de v\u00eddeo dos \"Die Wirtschaftsmacher\" com grande aceita\u00e7\u00e3o - ITJ | International Transport Journal","og_description":"Melhorar a visibilidade e valoriza\u00e7\u00e3o da log\u00edstica no p\u00fablico em geral \u2013 esse \u00e9 o objetivo central da iniciativa ‘Die Wirtschaftsmacher’, que desde junho de 2019, [\u2026]","og_url":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/","og_site_name":"ITJ | International Transport Journal","article_published_time":"2021-04-20T11:35:24+00:00","article_modified_time":"2025-12-15T11:59:30+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/#article","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/"},"author":{"name":"","@id":""},"headline":"A\u00e7\u00e3o de v\u00eddeo dos “Die Wirtschaftsmacher” com grande aceita\u00e7\u00e3o","datePublished":"2021-04-20T11:35:24+00:00","dateModified":"2025-12-15T11:59:30+00:00","mainEntityOfPage":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/"},"wordCount":604,"commentCount":0,"publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"articleSection":["Forwarding & Logistics","Regions"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/","url":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/","name":"A\u00e7\u00e3o de v\u00eddeo dos \"Die Wirtschaftsmacher\" com grande aceita\u00e7\u00e3o - ITJ | International Transport Journal","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#website"},"datePublished":"2021-04-20T11:35:24+00:00","dateModified":"2025-12-15T11:59:30+00:00","breadcrumb":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/04\/20\/acao-de-video-dos-die-wirtschaftsmacher-com-grande-aceitacao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/transportjournal.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"A\u00e7\u00e3o de v\u00eddeo dos “Die Wirtschaftsmacher” com grande aceita\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/transportjournal.com\/pt-pt\/#website","url":"https:\/\/transportjournal.com\/pt-pt\/","name":"ITJ | International Transport Journal","description":"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.","publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transportjournal.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/transportjournal.com\/pt-pt\/#organization","name":"Logismedia Group AG","alternateName":"Logismedia Group AG","url":"https:\/\/transportjournal.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","width":799,"height":326,"caption":"Logismedia Group AG"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/","https:\/\/www.instagram.com\/logismediagroup\/","https:\/\/www.youtube.com\/@LogiamediaGroupAG"]}]}},"_links":{"self":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/24835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=24835"}],"version-history":[{"count":1,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/24835\/revisions"}],"predecessor-version":[{"id":45382,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/24835\/revisions\/45382"}],"wp:attachment":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=24835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=24835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=24835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}