{"id":24021,"date":"2021-03-17T17:03:31","date_gmt":"2021-03-17T16:03:31","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/03\/17\/a-logistica-e-ha-muito-um-motor-de-inovacao-digital\/"},"modified":"2025-12-15T12:55:43","modified_gmt":"2025-12-15T11:55:43","slug":"a-logistica-e-ha-muito-um-motor-de-inovacao-digital","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/17\/a-logistica-e-ha-muito-um-motor-de-inovacao-digital\/","title":{"rendered":"A log\u00edstica \u00e9 h\u00e1 muito um motor de inova\u00e7\u00e3o digital"},"content":{"rendered":"<p>No Dia da Log\u00edstica da Alemanha (15 de abril de 2021), uma iniciativa da Associa\u00e7\u00e3o Federal de Log\u00edstica (BVL), os participantes podem descobrir o terceiro maior setor econ\u00f4mico da Alemanha. Al\u00e9m disso, pode-se constatar que a log\u00edstica \u00e9 um dos motores de inova\u00e7\u00f5es digitais. J\u00e1 na d\u00e9cada de 70, os primeiros passos para a automa\u00e7\u00e3o de processos come\u00e7aram a ser dados.<\/p>\n<p>(Bremen) Na log\u00edstica e na gest\u00e3o da cadeia de suprimentos, a tecnologia digital \u00e9 utilizada h\u00e1 muito tempo. Desde computadores que, em muitas transportadoras, calcularam as rotas na d\u00e9cada de 70, passando por scanners de c\u00f3digo de barras para uma captura mais r\u00e1pida de dados de envio nos anos 80, at\u00e9 cadeias de suprimentos totalmente conectadas e transparentes com o uso de algoritmos, intelig\u00eancia artificial, drones, exoesqueletos ou \u00f3culos de dados, como os que vivenciamos hoje: a log\u00edstica \u00e9 um dos motores da inova\u00e7\u00e3o digital, e isso \u00e9 necess\u00e1rio. Pois as exig\u00eancias dos clientes est\u00e3o em constante mudan\u00e7a e, com elas, as expectativas tamb\u00e9m aumentam, n\u00e3o apenas na entrega de pacotes, mas, por exemplo, tamb\u00e9m na log\u00edstica de produ\u00e7\u00e3o e nos processos e interfaces associados.<\/p>\n<p>N\u00e3o menos importante, segundo estudos, empresas digitalizadas est\u00e3o melhor preparadas para enfrentar crises, o que \u00e9 especialmente relevante na log\u00edstica, que, afinal, abastece a sociedade e a economia. Para o ano de 2020, especialistas preveem um desempenho total de 268 bilh\u00f5es de euros, tornando a log\u00edstica o terceiro maior setor econ\u00f4mico da Alemanha. Mais de 3 milh\u00f5es de pessoas est\u00e3o empregadas na log\u00edstica e na gest\u00e3o da cadeia de suprimentos.<\/p>\n<h5><strong>Provavelmente apenas eventos online<\/strong><\/h5>\n<p>No dia 15 de abril, o dia de a\u00e7\u00e3o anual &#8220;Dia da Log\u00edstica&#8221; oferece ao p\u00fablico interessado a oportunidade de obter uma vis\u00e3o dos processos e tecnologias na log\u00edstica por meio de eventos gratuitos. Embora seja incerto se ser\u00e1 poss\u00edvel abrir as portas fisicamente e receber visitantes, a digitaliza\u00e7\u00e3o tamb\u00e9m oferece novas possibilidades com webinars, videoconfer\u00eancias, transmiss\u00f5es ao vivo, vlogs, blogs, fotos e muito mais.<\/p>\n<p>Assim, empresas e organiza\u00e7\u00f5es utilizam o dia de a\u00e7\u00e3o, apesar da pandemia, para aumentar a aceita\u00e7\u00e3o na vizinhan\u00e7a e na pol\u00edtica, fortalecer os contatos com clientes e funcion\u00e1rios ou abordar potenciais novos colaboradores: quem tiver interesse pode facilmente e ao vivo na internet ver qual trabalho log\u00edstico, fun\u00e7\u00f5es e processos ele desencadeia em sua vida cotidiana, qual papel a digitaliza\u00e7\u00e3o desempenha e quais oportunidades de carreira podem surgir.<\/p>\n<h5><strong>Programa diversificado<\/strong><\/h5>\n<p>Quem quiser saber mais sobre as fun\u00e7\u00f5es da log\u00edstica e da gest\u00e3o da cadeia de suprimentos pode escolher um evento da oferta em www.tag-der-logistik.de\/veranstaltungen e se inscrever gratuitamente. O programa atual gira em torno de intelig\u00eancia artificial, o futuro do trabalho na log\u00edstica, automa\u00e7\u00e3o, tecnologias de v\u00eddeo ou sustentabilidade. Outros eventos ser\u00e3o adicionados nas pr\u00f3ximas semanas.<\/p>\n<p>Empresas que n\u00e3o desejam realizar um evento podem intensificar seu trabalho de imprensa nesse dia, chamar a aten\u00e7\u00e3o para a log\u00edstica com a\u00e7\u00f5es em seus sites ou estar ativas nas redes sociais. Assim, os temas do setor econ\u00f4mico de log\u00edstica s\u00e3o apresentados ao p\u00fablico em conjunto.<\/p>\n<p>Foto: \u00a9 BVL<\/p>\n<p><a href=\"https:\/\/www.tag-der-logistik.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.tag-der-logistik.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No Dia da Log\u00edstica da Alemanha (15 de abril de 2021), uma iniciativa da Associa\u00e7\u00e3o Federal de Log\u00edstica (BVL), os participantes podem descobrir o terceiro maior<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-24021","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A log\u00edstica \u00e9 h\u00e1 muito um motor de inova\u00e7\u00e3o digital - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/17\/a-logistica-e-ha-muito-um-motor-de-inovacao-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A log\u00edstica \u00e9 h\u00e1 muito um motor de inova\u00e7\u00e3o digital - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"No Dia da Log\u00edstica da Alemanha (15 de abril de 2021), uma iniciativa da Associa\u00e7\u00e3o Federal de Log\u00edstica (BVL), os participantes podem descobrir o terceiro maior [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/17\/a-logistica-e-ha-muito-um-motor-de-inovacao-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-17T16:03:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:55:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/17\\\/a-logistica-e-ha-muito-um-motor-de-inovacao-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/17\\\/a-logistica-e-ha-muito-um-motor-de-inovacao-digital\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"A log\u00edstica \u00e9 h\u00e1 muito um motor de inova\u00e7\u00e3o digital\",\"datePublished\":\"2021-03-17T16:03:31+00:00\",\"dateModified\":\"2025-12-15T11:55:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/17\\\/a-logistica-e-ha-muito-um-motor-de-inovacao-digital\\\/\"},\"wordCount\":575,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"articleSection\":[\"Categories\",\"Forwarding &amp; 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