{"id":23807,"date":"2021-03-09T18:46:26","date_gmt":"2021-03-09T17:46:26","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/"},"modified":"2025-12-15T12:54:43","modified_gmt":"2025-12-15T11:54:43","slug":"o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/","title":{"rendered":"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto"},"content":{"rendered":"<p>A Modility inicia suas opera\u00e7\u00f5es como um novo portal de reservas e intermedia\u00e7\u00e3o para transportes combinados (KV). Atrav\u00e9s da nova plataforma, os operadores de KV podem a partir de hoje comercializar suas capacidades de transporte, enquanto os transportadores podem encontr\u00e1-las e reserv\u00e1-las de forma descomplicada. O portal \u00e9 o resultado de uma coopera\u00e7\u00e3o entre v\u00e1rios participantes do mercado e tem como objetivo simplificar o acesso ao transporte combinado de mercadorias como uma alternativa de transporte ecol\u00f3gica.<\/p>\n<p>(Hamburgo) Com a Modility, os usu\u00e1rios podem pela primeira vez encontrar, planejar e reservar diretamente online capacidades de transporte dispon\u00edveis de operadores de KV atrav\u00e9s de um mercado aberto. &#8220;Trata-se de uma solu\u00e7\u00e3o neutra e europeia&#8221;, diz Ralf-Charley Schultze, presidente da associa\u00e7\u00e3o europeia do setor de KV UIRR. &#8220;A crise da Corona nos mostra que a din\u00e2mica no transporte combinado est\u00e1 aumentando e a demanda por reservas de transporte de curto prazo e flex\u00edveis est\u00e1 crescendo, n\u00e3o menos importante tamb\u00e9m na coleta e entrega rodovi\u00e1ria.&#8221;<\/p>\n<h5><strong>Acesso f\u00e1cil a transportes intermodais<\/strong><\/h5>\n<p>Com o acesso f\u00e1cil a transportes intermodais, a Modility deve contribuir para a necess\u00e1ria mudan\u00e7a modal e fortalecer o KV como um sistema de transporte eficiente e ecol\u00f3gico. Portanto, o projeto \u00e9 apoiado pelo BMVI. O ministro dos Transportes, Andreas Scheuer: &#8220;Queremos transferir mais transporte de mercadorias da estrada para a ferrovia. Com o programa federal &#8216;Futuro do Transporte Ferrovi\u00e1rio de Cargas&#8217;, apoiamos empresas que desejam investir em digitaliza\u00e7\u00e3o, automa\u00e7\u00e3o e tecnologia moderna de ve\u00edculos. Nosso programa \u00e9 uma porta de entrada para novos servi\u00e7os, novos clientes e novos mercados. Um acelerador eficaz de inova\u00e7\u00e3o e investimento para a log\u00edstica ferrovi\u00e1ria ecol\u00f3gica.&#8221;<\/p>\n<h5><strong>Uma solu\u00e7\u00e3o do mercado para o mercado<\/strong><\/h5>\n<p>O iniciador do projeto \u00e9 a Hamburger Hafen und Logistik AG (HHLA), que fundou a Modility como um desdobramento corporativo em julho de 2020 e desenvolveu em conjunto com doze parceiros de desenvolvimento do setor de transporte e log\u00edstica. &#8220;A Modility foi desenvolvida pelo mercado para o mercado&#8221;, enfatiza Lars Neumann, diretor de Log\u00edstica, Estrat\u00e9gia e Desenvolvimento de Neg\u00f3cios da HHLA. &#8220;As empresas envolvidas representam uma amostra dos atores de KV, de modo que as necessidades e desafios multifacetados do mercado foram considerados desde o in\u00edcio.&#8221;<\/p>\n<h5><strong>Novos potenciais para operadores e transportadores<\/strong><\/h5>\n<p>Os operadores de KV est\u00e3o abrindo um canal de vendas online adicional atrav\u00e9s da Modility, pelo qual podem comercializar suas rela\u00e7\u00f5es e capacidades remanescentes a pre\u00e7os atualizados diariamente e aumentar a utiliza\u00e7\u00e3o dos trens. &#8220;Fomos parceiros de desenvolvimento desde o in\u00edcio e estamos felizes que, com a Modility, criamos uma vitrine digital atrav\u00e9s da qual podemos oferecer aos nossos clientes um acesso inovador ao KV. Al\u00e9m disso, a ferramenta nos permite alcan\u00e7ar novos segmentos de clientes&#8221;, diz Dirk Baerbock, chefe de Solu\u00e7\u00f5es Multimodais da Hellmann Worldwide Logistics. Ap\u00f3s apenas alguns cliques, as rela\u00e7\u00f5es oferecidas est\u00e3o vis\u00edveis e podem ser reservadas pelos usu\u00e1rios. O operador tem controle total sobre pre\u00e7os, capacidades e reservas atrav\u00e9s de um painel a qualquer momento. Os transportadores podem encontrar conex\u00f5es de KV com a Modility, receber ofertas atualizadas diariamente de acordo com suas necessidades individuais e reservar a op\u00e7\u00e3o de transporte certa de forma descomplicada. Com o acesso f\u00e1cil a alternativas de transporte, eles t\u00eam a oportunidade de reagir de forma flex\u00edvel a varia\u00e7\u00f5es nas quantidades de carga e solicita\u00e7\u00f5es de curto prazo. O processamento de reservas \u00e9 feito atrav\u00e9s de uma interface de usu\u00e1rio intuitiva, seguindo o modelo de portais de reservas bem estabelecidos do setor B2C. As vantagens do sistema de transportes intermodais tamb\u00e9m se tornam acess\u00edveis para empresas sem experi\u00eancia em KV.<\/p>\n<h5><strong>Desenvolvimento conjunto<\/strong><\/h5>\n<p>No futuro, os transportadores tamb\u00e9m dever\u00e3o poder oferecer coletas e entregas diretamente atrav\u00e9s da Modility, criando assim op\u00e7\u00f5es de transporte adicionais na primeira e na \u00faltima milha. J\u00e1 na estreia de hoje, os usu\u00e1rios podem visualizar e reservar v\u00e1rias rela\u00e7\u00f5es atrav\u00e9s do portal. O uso da Modility \u00e9 gratuito, sendo cobradas taxas apenas para transportes intermediarizados com sucesso. Durante a opera\u00e7\u00e3o piloto, a solu\u00e7\u00e3o ser\u00e1 desenvolvida em conjunto com os participantes do mercado de acordo com a demanda. Foto: \u00a9 Modility <a href=\"https:\/\/www.modility.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.modility.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Modility inicia suas opera\u00e7\u00f5es como um novo portal de reservas e intermedia\u00e7\u00e3o para transportes combinados (KV). Atrav\u00e9s da nova plataforma, os operadores de KV podem<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1556,1561],"tags":[],"class_list":["post-23807","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-intermodal-road","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"A Modility inicia suas opera\u00e7\u00f5es como um novo portal de reservas e intermedia\u00e7\u00e3o para transportes combinados (KV). Atrav\u00e9s da nova plataforma, os operadores de KV podem [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-09T17:46:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:54:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto\",\"datePublished\":\"2021-03-09T17:46:26+00:00\",\"dateModified\":\"2025-12-15T11:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/\"},\"wordCount\":753,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"articleSection\":[\"Categories\",\"Forwarding &amp; Logistics\",\"Intermodal \\\/ Road\",\"Regions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/\",\"name\":\"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto - ITJ | International Transport Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\"},\"datePublished\":\"2021-03-09T17:46:26+00:00\",\"dateModified\":\"2025-12-15T11:54:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2021\\\/03\\\/09\\\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"name\":\"ITJ | International Transport Journal\",\"description\":\"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.\",\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\",\"name\":\"Logismedia Group AG\",\"alternateName\":\"Logismedia Group AG\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"contentUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"width\":799,\"height\":326,\"caption\":\"Logismedia Group AG\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/56456496\\\/admin\\\/dashboard\\\/\",\"https:\\\/\\\/www.instagram.com\\\/logismediagroup\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@LogiamediaGroupAG\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto - ITJ | International Transport Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/","og_locale":"pt_PT","og_type":"article","og_title":"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto - ITJ | International Transport Journal","og_description":"A Modility inicia suas opera\u00e7\u00f5es como um novo portal de reservas e intermedia\u00e7\u00e3o para transportes combinados (KV). Atrav\u00e9s da nova plataforma, os operadores de KV podem [\u2026]","og_url":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/","og_site_name":"ITJ | International Transport Journal","article_published_time":"2021-03-09T17:46:26+00:00","article_modified_time":"2025-12-15T11:54:43+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/#article","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/"},"author":{"name":"","@id":""},"headline":"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto","datePublished":"2021-03-09T17:46:26+00:00","dateModified":"2025-12-15T11:54:43+00:00","mainEntityOfPage":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/"},"wordCount":753,"commentCount":0,"publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"articleSection":["Categories","Forwarding &amp; Logistics","Intermodal \/ Road","Regions"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/","url":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/","name":"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto - ITJ | International Transport Journal","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#website"},"datePublished":"2021-03-09T17:46:26+00:00","dateModified":"2025-12-15T11:54:43+00:00","breadcrumb":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/transportjournal.com\/pt-pt\/2021\/03\/09\/o-portal-de-reservas-kv-digital-modility-inicia-operacao-piloto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/transportjournal.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"O portal de reservas KV digital Modility inicia opera\u00e7\u00e3o piloto"}]},{"@type":"WebSite","@id":"https:\/\/transportjournal.com\/pt-pt\/#website","url":"https:\/\/transportjournal.com\/pt-pt\/","name":"ITJ | International Transport Journal","description":"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.","publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transportjournal.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/transportjournal.com\/pt-pt\/#organization","name":"Logismedia Group AG","alternateName":"Logismedia Group AG","url":"https:\/\/transportjournal.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","width":799,"height":326,"caption":"Logismedia Group AG"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/","https:\/\/www.instagram.com\/logismediagroup\/","https:\/\/www.youtube.com\/@LogiamediaGroupAG"]}]}},"_links":{"self":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/23807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=23807"}],"version-history":[{"count":1,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/23807\/revisions"}],"predecessor-version":[{"id":43340,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/23807\/revisions\/43340"}],"wp:attachment":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=23807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=23807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=23807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}