{"id":20813,"date":"2020-10-28T07:34:52","date_gmt":"2020-10-28T06:34:52","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/10\/28\/post-at-e-fh-oberosterreich-investigam-sobre-embalagem-verde\/"},"modified":"2025-12-15T12:41:20","modified_gmt":"2025-12-15T11:41:20","slug":"post-at-e-fh-oberosterreich-investigam-sobre-embalagem-verde","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2020\/10\/28\/post-at-e-fh-oberosterreich-investigam-sobre-embalagem-verde\/","title":{"rendered":"Post AT e FH Ober\u00f6sterreich investigam sobre &#8220;Embalagem Verde&#8221;"},"content":{"rendered":"<p>A \u00d6sterreichische Post AG investiga em conjunto com a Fachhochschule \u00d6sterreich sobre embalagens sustent\u00e1veis. O objetivo \u00e9 reduzir o desperd\u00edcio de embalagens desnecess\u00e1rias ao m\u00ednimo. Ao mesmo tempo, modelos de neg\u00f3cios para a entrega de produtos frescos e perec\u00edveis devem ser desenvolvidos.<\/p>\n<p>(Viena) \u2013 Seja o vestido de noiva ou os vegetais do agricultor org\u00e2nico, o novo laptop ou a volumosa estante de por\u00e3o \u2013 quase tudo pode ser encomendado e entregue online por homens e mulheres na \u00c1ustria. Mas, assim como os produtos encomendados s\u00e3o variados, tamb\u00e9m s\u00e3o diferentes as exig\u00eancias de remetentes e destinat\u00e1rios em rela\u00e7\u00e3o \u00e0 embalagem, tempo de entrega ou entrega. Como o maior prestador de servi\u00e7os log\u00edsticos do pa\u00eds, a \u00d6sterreichische Post conhece bem os crescentes desafios do com\u00e9rcio online. Para enfrentar isso ainda melhor no futuro, a Post colabora com a rede de excel\u00eancia Logistik \u2013 logistikum.RETAIL \u2013 da FH Ober\u00f6sterreich no campus de Steyr e realiza v\u00e1rios projetos de pesquisa. A pesquisa foca em embalagens verdes, solu\u00e7\u00f5es para o envio de alimentos ou melhor conveni\u00eancia para o cliente no processo de entrega.<\/p>\n<h5><strong style=\"font-family: Raleway, sans-serif;font-size: 16px;letter-spacing: 0px\">Tema do Futuro &#8220;Embalagem Verde&#8221;<\/strong><\/h5>\n<p> A partir de novembro, no \u00e2mbito do logistikum.RETAIL, ser\u00e1 realizada uma pesquisa sobre embalagens verdes, a fim de reduzir ao m\u00e1ximo o desperd\u00edcio de embalagens desnecess\u00e1rias no futuro. O objetivo \u00e9 desenvolver formas de embalagem inovadoras que, por um lado, funcionem de maneira sustent\u00e1vel, mas que tamb\u00e9m atendam \u00e0s exig\u00eancias qualitativas e de pre\u00e7o de remetentes e destinat\u00e1rios. Inicialmente, a situa\u00e7\u00e3o atual da pesquisa na \u00e1rea de envio e embalagem ser\u00e1 analisada, bem como a perspectiva de clientes e remetentes. Os dados obtidos devem levar a novas solu\u00e7\u00f5es de embalagem inovadoras, que ser\u00e3o implementadas em colabora\u00e7\u00e3o com o campus de Steyr e um potencial parceiro adicional. Em uma coopera\u00e7\u00e3o anterior entre a Post e o Logistikum, j\u00e1 foi desenvolvida uma caixa de alimentos que garante a frescura dos produtos por at\u00e9 48 horas e que agora \u00e9 utilizada pela Post para envios de produtos frescos.<br \/>&#8220;Como l\u00edder em inova\u00e7\u00e3o na \u00e1rea de &#8216;log\u00edstica verde&#8217;, estamos constantemente estendendo nossos tent\u00e1culos em busca de novas solu\u00e7\u00f5es sustent\u00e1veis ao longo de nossa cadeia de valor. O tema de embalagens ecologicamente respons\u00e1veis j\u00e1 nos ocupa h\u00e1 algum tempo, pois \u00e9 altamente demandado tanto por remetentes quanto por destinat\u00e1rios. Aqui, j\u00e1 temos nossos caixas reutiliz\u00e1veis e tamb\u00e9m produtos sustent\u00e1veis no mercado&#8221;, diz DI Peter Umundum, membro do conselho de pacotes e log\u00edstica da \u00d6sterreichische Post. O objetivo agora \u00e9 avan\u00e7ar e desenvolver ainda mais esse tema, atendendo assim ainda mais \u00e0 necessidade dos clientes de evitar res\u00edduos.<\/p>\n<h5><strong style=\"font-family: Raleway, sans-serif;font-size: 16px;letter-spacing: 0px\">Fortalecimento do Com\u00e9rcio Online de Alimentos e do Envolvimento do Cliente<\/strong><\/h5>\n<p> Alimentos frescos s\u00e3o raramente comprados online no mercado austr\u00edaco. O projeto de pesquisa &#8220;Perishable Food Delivery&#8221; investiga as raz\u00f5es para isso. Para isso, tanto o status quo, tend\u00eancias gerais quanto modelos de neg\u00f3cios na entrega de produtos frescos e perec\u00edveis em diversos pa\u00edses est\u00e3o sendo analisados. Com base nisso, um estudo online representativo ser\u00e1 elaborado, que deve esclarecer as exig\u00eancias dos clientes, bem como modelos de neg\u00f3cios ou conceitos de solu\u00e7\u00e3o adequados para a \u00c1ustria.<\/p>\n<h5><strong>Estudo para um Processo de Entrega Otimizado para o Cliente<\/strong><\/h5>\n<p> Em um outro projeto, ser\u00e1 investigado o fortalecimento do envolvimento do cliente e do n\u00edvel de servi\u00e7o na entrega. Para isso, j\u00e1 foram levantados, no \u00e2mbito de uma an\u00e1lise secund\u00e1ria, potenciais de intera\u00e7\u00e3o e comunica\u00e7\u00e3o na entrega, al\u00e9m de uma an\u00e1lise de mercado correspondente. Com base nisso, agora foram analisados os processos e caminhos de entrega da Post e realizado um estudo online representativo para o mercado de destinat\u00e1rios austr\u00edacos. Os dados resultantes devem esclarecer as reais necessidades dos destinat\u00e1rios, bem como seus potenciais de intera\u00e7\u00e3o no \u00e2mbito do processo de entrega, e servir como base para o desenvolvimento de novos conceitos de solu\u00e7\u00e3o e modelos de servi\u00e7o.<br \/>&#8220;No centro das atividades de pesquisa conjuntas est\u00e1 atualmente a sustentabilidade. O que \u00e9 especial \u00e9 a nossa abordagem: oferecer um servi\u00e7o especial ao cliente. E isso atrav\u00e9s de uma mistura de ecologia e efici\u00eancia&#8221;, diz o Prof. Franz Staberhofer, chefe do Logistikums na FH Ober\u00f6sterreich Campus Steyr e diretor do curso SCM e ILM.<br \/><a href=\"https:\/\/www.post.at\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.post.at<\/a>\u00a0\u00a0\u00a0 <a href=\"https:\/\/www.fh-ooe.at\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.fh-ooe.at<\/a><br \/>Imagem: \u00a9 \u00d6sterreichische Post AG&lt;\/vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A \u00d6sterreichische Post AG investiga em conjunto com a Fachhochschule \u00d6sterreich sobre embalagens sustent\u00e1veis. O objetivo \u00e9 reduzir o desperd\u00edcio de embalagens desnecess\u00e1rias ao m\u00ednimo. Ao<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-20813","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Post AT e FH Ober\u00f6sterreich investigam sobre &quot;Embalagem Verde&quot; - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2020\/10\/28\/post-at-e-fh-oberosterreich-investigam-sobre-embalagem-verde\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Post AT e FH Ober\u00f6sterreich investigam sobre &quot;Embalagem Verde&quot; - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"A \u00d6sterreichische Post AG investiga em conjunto com a Fachhochschule \u00d6sterreich sobre embalagens sustent\u00e1veis. 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