{"id":18545,"date":"2020-07-15T07:02:51","date_gmt":"2020-07-15T05:02:51","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/15\/bitkom-com-estudo-sobre-tendencias-no-comercio-eletronico-e-varejo-fisico\/"},"modified":"2025-12-15T12:31:45","modified_gmt":"2025-12-15T11:31:45","slug":"bitkom-com-estudo-sobre-tendencias-no-comercio-eletronico-e-varejo-fisico","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2020\/07\/15\/bitkom-com-estudo-sobre-tendencias-no-comercio-eletronico-e-varejo-fisico\/","title":{"rendered":"Bitkom com estudo sobre tend\u00eancias no com\u00e9rcio eletr\u00f4nico e varejo f\u00edsico"},"content":{"rendered":"<p>O Bitkom \u2013 Associa\u00e7\u00e3o Federal da Ind\u00fastria da Informa\u00e7\u00e3o, Telecomunica\u00e7\u00f5es e Novas M\u00eddias, publica um relat\u00f3rio de estudo sobre o com\u00e9rcio digital. Marketing, processamento de compras, servi\u00e7o; assim, consumidores e comerciantes utilizam tecnologias digitais online e no varejo f\u00edsico.<\/p>\n<p>(Berlim) Quem compra online, quais produtos s\u00e3o especialmente procurados nas compras pela internet e qual \u00e9 a import\u00e2ncia do Wi-Fi nas lojas para os consumidores? Quantas empresas de varejo est\u00e3o transferindo seus neg\u00f3cios para a internet, quais servi\u00e7os inovadores oferecem aos seus clientes e como uma estrat\u00e9gia digital consistente impacta nas vendas? A associa\u00e7\u00e3o digital Bitkom fornece, em um relat\u00f3rio de estudo atual sobre o com\u00e9rcio digital, respostas a essas perguntas \u2013 e tamb\u00e9m mostra qual \u00e9 a influ\u00eancia da pandemia de Corona, especialmente sobre o com\u00e9rcio online. &#8220;A digitaliza\u00e7\u00e3o oferece grandes oportunidades para os comerciantes. Na internet, eles podem oferecer aos seus clientes uma variedade de servi\u00e7os inovadores em torno da sele\u00e7\u00e3o de produtos, processamento de compras e entrega.<\/p>\n<h5><strong>O varejo f\u00edsico tamb\u00e9m se beneficia da digitaliza\u00e7\u00e3o<\/strong><\/h5>\n<p>Mas o varejo f\u00edsico tamb\u00e9m se beneficia: aplicativos, pagamentos sem contato ou tecnologias como realidade aumentada podem tornar a experi\u00eancia de compra para os clientes na loja muito mais confort\u00e1vel&#8221;, diz o especialista em com\u00e9rcio do Bitkom, Florian Lange. &#8220;O novo relat\u00f3rio de estudo mostra de forma clara quais oportunidades est\u00e3o dispon\u00edveis para os comerciantes \u2013 e o que os consumidores valorizam, tanto online quanto offline.&#8221; O novo relat\u00f3rio de estudo &#8220;Com\u00e9rcio Eletr\u00f4nico e Varejo F\u00edsico: Como os alem\u00e3es compram digitalmente&#8221; resume os resultados centrais de v\u00e1rias pesquisas representativas entre atacadistas, varejistas e consumidores. Os conte\u00fados incluem, entre outros:<\/p>\n<ul>\n<li>94% dos usu\u00e1rios da internet compram online. Isso corresponde a 79% da popula\u00e7\u00e3o a partir de 16 anos, ou seja, cerca de 55 milh\u00f5es de cidad\u00e3os alem\u00e3es. Um ter\u00e7o (34%) compra pelo menos uma vez por semana pela internet.<\/li>\n<li>66% das empresas de varejo vendem seus produtos tanto fisicamente quanto online. 25% vendem exclusivamente no varejo f\u00edsico e 6% exclusivamente pela internet. Aqueles comerciantes que tamb\u00e9m vendem online geram receitas significativas.<\/li>\n<li>Seja online ou offline: quase todos os comerciantes (98%) se tornam vis\u00edveis na internet. O site \u00e9 padr\u00e3o \u2013 mas apenas um em cada quatro comerciantes est\u00e1 ativo em redes sociais.<\/li>\n<\/ul>\n<h5><strong>Como a Corona impulsionou a compra de alimentos pela internet<\/strong><\/h5>\n<p>Al\u00e9m disso, o relat\u00f3rio de estudo oferece uma vis\u00e3o de como a pandemia de Corona impulsionou a compra de alimentos pela internet e qual \u00e9 o papel da quest\u00e3o da prote\u00e7\u00e3o clim\u00e1tica para consumidores e comerciantes nas compras online. O relat\u00f3rio de estudo sobre &#8220;Com\u00e9rcio Eletr\u00f4nico e Varejo F\u00edsico: Como os alem\u00e3es compram digitalmente&#8221; est\u00e1 dispon\u00edvel para download gratuito.<\/p>\n<h5><a href=\"https:\/\/www.bitkom.org\/Bitkom\/Publikationen\/Bitkom-Studienbericht-E-Commerce-und-stationaerer-Handel\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>O relat\u00f3rio<\/strong><\/a><\/h5>\n<p>Foto: \u00a9 Adobe Stock<a href=\"https:\/\/www.bitkom.org\" target=\"_blank\" rel=\"noopener noreferrer\">www.bitkom.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Bitkom \u2013 Associa\u00e7\u00e3o Federal da Ind\u00fastria da Informa\u00e7\u00e3o, Telecomunica\u00e7\u00f5es e Novas M\u00eddias, publica um relat\u00f3rio de estudo sobre o com\u00e9rcio digital. Marketing, processamento de compras,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-18545","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bitkom com estudo sobre tend\u00eancias no com\u00e9rcio eletr\u00f4nico e varejo f\u00edsico - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2020\/07\/15\/bitkom-com-estudo-sobre-tendencias-no-comercio-eletronico-e-varejo-fisico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitkom com estudo sobre tend\u00eancias no com\u00e9rcio eletr\u00f4nico e varejo f\u00edsico - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"O Bitkom \u2013 Associa\u00e7\u00e3o Federal da Ind\u00fastria da Informa\u00e7\u00e3o, Telecomunica\u00e7\u00f5es e Novas M\u00eddias, publica um relat\u00f3rio de estudo sobre o com\u00e9rcio digital. 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