{"id":18320,"date":"2020-07-03T07:02:16","date_gmt":"2020-07-03T05:02:16","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/03\/a-marca-de-moda-esprit-fecha-50-lojas-e-elimina-1-200-postos-de-trabalho\/"},"modified":"2025-12-15T12:30:48","modified_gmt":"2025-12-15T11:30:48","slug":"a-marca-de-moda-esprit-fecha-50-lojas-e-elimina-1-200-postos-de-trabalho","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2020\/07\/03\/a-marca-de-moda-esprit-fecha-50-lojas-e-elimina-1-200-postos-de-trabalho\/","title":{"rendered":"A marca de moda Esprit fecha 50 lojas e elimina 1.200 postos de trabalho"},"content":{"rendered":"

A marca de moda Esprit, que est\u00e1 sob o escudo de prote\u00e7\u00e3o da Corona, pode come\u00e7ar a reestrutura\u00e7\u00e3o. O tribunal regional de D\u00fcsseldorf aprovou o plano de reestrutura\u00e7\u00e3o. At\u00e9 novembro de 2020, cerca de 50 lojas na Alemanha dever\u00e3o ser fechadas e aproximadamente 1.200 postos de trabalho eliminados.<\/p>\n

(Ratingen) A Esprit alcan\u00e7ou mais um marco importante no processo de transforma\u00e7\u00e3o. Hoje, o tribunal regional de D\u00fcsseldorf deu luz verde para o in\u00edcio da fase de reestrutura\u00e7\u00e3o. A gest\u00e3o da Esprit pretende aproveitar os pr\u00f3ximos tr\u00eas meses para implementar as medidas de reestrutura\u00e7\u00e3o de forma consistente e acelerar a implementa\u00e7\u00e3o da estrat\u00e9gia j\u00e1 decidida no final de 2018. Os principais elementos do plano de reestrutura\u00e7\u00e3o concentram-se na rentabilidade sustent\u00e1vel e na concentra\u00e7\u00e3o regional na Europa. Isso inclui:<\/p>\n

Otimiza\u00e7\u00e3o do portf\u00f3lio de lojas<\/strong><\/h5>\n

O objetivo \u00e9 fechar cerca de 50 lojas at\u00e9 o final de novembro de 2020 na Alemanha. Isso corresponde a cerca de 50% das lojas de varejo na Alemanha. Esta otimiza\u00e7\u00e3o ocorre al\u00e9m da decis\u00e3o j\u00e1 tomada em abril durante o fechamento, de fechar 56 lojas de varejo na \u00c1sia fora da China.<\/p>\n

Redu\u00e7\u00e3o de pessoal e cortes salariais<\/strong><\/h5>\n

A redu\u00e7\u00e3o de pessoal afetar\u00e1 cerca de 1.200 funcion\u00e1rios (cerca de 20% da for\u00e7a de trabalho), dos quais 800 s\u00e3o funcion\u00e1rios de loja e 300 da administra\u00e7\u00e3o na Alemanha, al\u00e9m de 100 funcion\u00e1rios na localiza\u00e7\u00e3o de Hong Kong. A redu\u00e7\u00e3o de pessoal pretendida est\u00e1 atualmente sendo negociada com os conselhos de trabalhadores competentes. Al\u00e9m disso, est\u00e3o sendo discutidos cortes adicionais de sal\u00e1rios e benef\u00edcios para os funcion\u00e1rios da administra\u00e7\u00e3o.<\/p>\n

Redu\u00e7\u00e3o de custos<\/strong><\/h5>\n

Concretamente, todas as despesas ser\u00e3o cuidadosamente examinadas e um abrangente programa de redu\u00e7\u00e3o de custos ser\u00e1 implementado, no qual contratos com todos os principais prestadores de servi\u00e7os ser\u00e3o renegociados e estruturas e processos internos ser\u00e3o ajustados. A implementa\u00e7\u00e3o das medidas mencionadas acima resultar\u00e1 em economias anuais de mais de 100 milh\u00f5es de euros. Os custos de implementa\u00e7\u00e3o \u00fanicos totalizam cerca de 55 milh\u00f5es de euros. Anders Kristiansen, CEO do grupo Esprit, est\u00e1 confiante: “Os efeitos da COVID-19 atingiram duramente a ind\u00fastria da moda. Esta situa\u00e7\u00e3o extraordin\u00e1ria foi um grande desafio para n\u00f3s, que temos gerido muito bem at\u00e9 agora. Com o pacote de medidas que decidimos, vamos preservar a nossa grande marca e estamos bem preparados para o futuro.” Mais detalhes sobre a implementa\u00e7\u00e3o do plano de reestrutura\u00e7\u00e3o e sobre as iniciativas estrat\u00e9gicas ser\u00e3o anunciados pela empresa no final de setembro, com a apresenta\u00e7\u00e3o dos resultados anuais. Foto: \u00a9 Adobe Stockwww.esprit.com<\/a> <\/p>\n

<\/h5>\n","protected":false},"excerpt":{"rendered":"

A marca de moda Esprit, que est\u00e1 sob o escudo de prote\u00e7\u00e3o da Corona, pode come\u00e7ar a reestrutura\u00e7\u00e3o. O tribunal regional de D\u00fcsseldorf aprovou o plano [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-18320","post","type-post","status-publish","format-standard","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"\nA marca de moda Esprit fecha 50 lojas e elimina 1.200 postos de trabalho - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2020\/07\/03\/a-marca-de-moda-esprit-fecha-50-lojas-e-elimina-1-200-postos-de-trabalho\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A marca de moda Esprit fecha 50 lojas e elimina 1.200 postos de trabalho - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"A marca de moda Esprit, que est\u00e1 sob o escudo de prote\u00e7\u00e3o da Corona, pode come\u00e7ar a reestrutura\u00e7\u00e3o. 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