{"id":17402,"date":"2020-04-17T18:33:52","date_gmt":"2020-04-17T16:33:52","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/"},"modified":"2025-12-15T12:27:08","modified_gmt":"2025-12-15T11:27:08","slug":"bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/","title":{"rendered":"BVL reporta 800’000 espectadores digitais no Dia Virtual da Log\u00edstica"},"content":{"rendered":"

O Dia da Log\u00edstica deste ano da Associa\u00e7\u00e3o Federal de Log\u00edstica (BVL) teve que ocorrer virtualmente devido \u00e0 crise da Corona. 75 eventos aconteceram online e registraram cerca de 800’000 visitantes. Todos os canais de m\u00eddia social foram utilizados. O Ministro Federal dos Transportes, Andreas Scheuer, lan\u00e7ou a a\u00e7\u00e3o ‘Log\u00edstica ajuda’<\/p>\n

(Bremen, 17.04.2020) Na crise da Corona, torna-se vis\u00edvel o que j\u00e1 \u00e9 a mensagem do Dia da Log\u00edstica h\u00e1 13 anos: Log\u00edstica e Gest\u00e3o da Cadeia de Suprimentos s\u00e3o essenciais para o sistema e garantem o abastecimento da nossa sociedade. Enquanto normalmente em toda a Alemanha e em muitos outros pa\u00edses as empresas abrem as portas de suas instala\u00e7\u00f5es para dar ao p\u00fablico uma vis\u00e3o interna, o Dia da Log\u00edstica deste ano foi totalmente transferido para a internet.<\/p>\n

75 eventos virtuais estavam dispon\u00edveis, al\u00e9m de v\u00eddeos, hist\u00f3rias e campanhas de hashtags nas redes sociais. Atrav\u00e9s de todas as plataformas de m\u00eddia social, a hashtag #tagderlogistik alcan\u00e7ou cerca de 800.000 pessoas ontem. Apenas os tweets da conta @tagderlogistik foram exibidos nas timelines de 5.000 pessoas. A taxa de intera\u00e7\u00e3o foi de 3,7 por cento. A hashtag #tagderlogistik apareceu repetidamente nas tend\u00eancias do Twitter para a Alemanha, os temas mais populares no Twitter.<\/p>\n

O Ministro Federal dos Transportes Scheuer lan\u00e7a a a\u00e7\u00e3o ‘Log\u00edstica ajuda’<\/strong> O Ministro Federal dos Transportes, Andreas Scheuer, e o Secret\u00e1rio de Estado Parlamentar, Steffen Bilger, aproveitaram o Dia da Log\u00edstica para lan\u00e7ar oficialmente a a\u00e7\u00e3o ‘Log\u00edstica ajuda’, entre outras coisas, por meio de um live stream do Centro de Log\u00edstica Rhenus em Gro\u00dfbeeren, perto de Berlim. J\u00e1 no programa matinal da ARD, Scheuer foi convidado para discutir o tema. O objetivo da a\u00e7\u00e3o \u00e9 melhorar a situa\u00e7\u00e3o dos motoristas de caminh\u00e3o em rampas, fronteiras e \u00e1reas de descanso. Bilger tamb\u00e9m participou do programa ao vivo na internet ‘Fernfahrer TV’ e discutiu por videochamada com tr\u00eas motoristas e um empres\u00e1rio.<\/p>\n

Na maioria dos eventos, a imagem alterada, a nova e positiva percep\u00e7\u00e3o p\u00fablica da log\u00edstica ficou evidente. Em um v\u00eddeo-podcast da Amazon com quatro entregadores da ‘\u00faltima milha’, um dos participantes disse: ‘Sinto-me melhor. Agora volto para casa e sinto que fiz algo importante.’ Outros destaques entre os muitos eventos online interessantes foram as hist\u00f3rias do Facebook e Instagram de estagi\u00e1rios das empresas de servi\u00e7os log\u00edsticos BLG Logistics e F.W. Neukirch. Passeios virtuais no FIR da RWTH Aachen e pelo laborat\u00f3rio de inova\u00e7\u00e3o em Servi\u00e7os H\u00edbridos na Log\u00edstica em Dortmund mostraram exemplos da pesquisa em log\u00edstica.<\/p>\n

Transi\u00e7\u00e3o r\u00e1pida das ofertas para o digital<\/strong> “Estamos felizes que muitas empresas e institui\u00e7\u00f5es tenham corajosamente seguido esse novo caminho digital e tenham adaptado sua oferta para eventos virtuais em t\u00e3o pouco tempo. Assim, pudemos, juntos, dar \u00e0 log\u00edstica e \u00e0 gest\u00e3o da cadeia de suprimentos o palco que merecem, apesar da Corona. Agradecemos sinceramente a todos que participaram”, diz o Prof. Thomas Wimmer, presidente do conselho da BVL. Wimmer, por sua vez, fez uma apresenta\u00e7\u00e3o na confer\u00eancia online do Instituto Hel\u00eanico de Gest\u00e3o Log\u00edstica sobre os impactos da pandemia de Corona na log\u00edstica na Europa.<\/p>\n

De fato, para muitas empresas e organiza\u00e7\u00f5es engajadas, foi uma estreia, aproveitando a oportunidade corajosamente para interagir pela primeira vez com o p\u00fablico em geral por meio de formatos como um webinar, uma videoconfer\u00eancia ou uma festa de visualiza\u00e7\u00e3o no Facebook.<\/p>\n

Para o pr\u00f3ximo Dia da Log\u00edstica, a organizadora BVL deseja uma mistura de visitas reais a empresas e ofertas virtuais. A data para isso \u00e9 15 de abril de 2021.<\/p>\n

Retrospectiva:<\/strong> Imagens e capturas de tela em alta resolu\u00e7\u00e3o est\u00e3o dispon\u00edveis em (inserir link da BVL). Grava\u00e7\u00f5es de alguns eventos est\u00e3o dispon\u00edveis em: www.tag-der-logistik.de\/rueckblick-2020<\/a><\/p>\n

Tamb\u00e9m nas redes sociais h\u00e1 fotos e impress\u00f5es individuais do dia \u2013 sob a hashtag #tagderlogistik, nos perfis oficiais do Dia da A\u00e7\u00e3o em www.facebook.de\/tagderlogistik ou www.twitter.com\/tagderlogistik, al\u00e9m do canal do Instagram da BVL @bvloffice.<\/p>\n

Foto: BVL \u2013 O Ministro Federal dos Transportes Andreas Scheuer lan\u00e7a a a\u00e7\u00e3o ‘Log\u00edstica ajuda’<\/p>\n","protected":false},"excerpt":{"rendered":"

O Dia da Log\u00edstica deste ano da Associa\u00e7\u00e3o Federal de Log\u00edstica (BVL) teve que ocorrer virtualmente devido \u00e0 crise da Corona. 75 eventos aconteceram online e [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-17402","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"\nBVL reporta 800'000 espectadores digitais no Dia Virtual da Log\u00edstica - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BVL reporta 800'000 espectadores digitais no Dia Virtual da Log\u00edstica - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"O Dia da Log\u00edstica deste ano da Associa\u00e7\u00e3o Federal de Log\u00edstica (BVL) teve que ocorrer virtualmente devido \u00e0 crise da Corona. 75 eventos aconteceram online e [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T16:33:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:27:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"BVL reporta 800’000 espectadores digitais no Dia Virtual da Log\u00edstica\",\"datePublished\":\"2020-04-17T16:33:52+00:00\",\"dateModified\":\"2025-12-15T11:27:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/\"},\"wordCount\":740,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"articleSection\":[\"Categories\",\"Forwarding & Logistics\",\"Regions\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/\",\"name\":\"BVL reporta 800'000 espectadores digitais no Dia Virtual da Log\u00edstica - ITJ | International Transport Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\"},\"datePublished\":\"2020-04-17T16:33:52+00:00\",\"dateModified\":\"2025-12-15T11:27:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/2020\\\/04\\\/17\\\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BVL reporta 800’000 espectadores digitais no Dia Virtual da Log\u00edstica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"name\":\"ITJ | International Transport Journal\",\"description\":\"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.\",\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#organization\",\"name\":\"Logismedia Group AG\",\"alternateName\":\"Logismedia Group AG\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"contentUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/09\\\/Logo_ITJ.png\",\"width\":799,\"height\":326,\"caption\":\"Logismedia Group AG\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/56456496\\\/admin\\\/dashboard\\\/\",\"https:\\\/\\\/www.instagram.com\\\/logismediagroup\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@LogiamediaGroupAG\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BVL reporta 800'000 espectadores digitais no Dia Virtual da Log\u00edstica - ITJ | International Transport Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/","og_locale":"pt_PT","og_type":"article","og_title":"BVL reporta 800'000 espectadores digitais no Dia Virtual da Log\u00edstica - ITJ | International Transport Journal","og_description":"O Dia da Log\u00edstica deste ano da Associa\u00e7\u00e3o Federal de Log\u00edstica (BVL) teve que ocorrer virtualmente devido \u00e0 crise da Corona. 75 eventos aconteceram online e [\u2026]","og_url":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/","og_site_name":"ITJ | International Transport Journal","article_published_time":"2020-04-17T16:33:52+00:00","article_modified_time":"2025-12-15T11:27:08+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/#article","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/"},"author":{"name":"","@id":""},"headline":"BVL reporta 800’000 espectadores digitais no Dia Virtual da Log\u00edstica","datePublished":"2020-04-17T16:33:52+00:00","dateModified":"2025-12-15T11:27:08+00:00","mainEntityOfPage":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/"},"wordCount":740,"commentCount":0,"publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"articleSection":["Categories","Forwarding & Logistics","Regions"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/","url":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/","name":"BVL reporta 800'000 espectadores digitais no Dia Virtual da Log\u00edstica - ITJ | International Transport Journal","isPartOf":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#website"},"datePublished":"2020-04-17T16:33:52+00:00","dateModified":"2025-12-15T11:27:08+00:00","breadcrumb":{"@id":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/transportjournal.com\/pt-pt\/2020\/04\/17\/bvl-reporta-800000-espectadores-digitais-no-dia-virtual-da-logistica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/transportjournal.com\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"BVL reporta 800’000 espectadores digitais no Dia Virtual da Log\u00edstica"}]},{"@type":"WebSite","@id":"https:\/\/transportjournal.com\/pt-pt\/#website","url":"https:\/\/transportjournal.com\/pt-pt\/","name":"ITJ | International Transport Journal","description":"Stay informed with the latest global news from the transport, logistics, and supply chain industries. Transport Journal delivers expert insights, analysis, and updates across shipping, aviation, intermodal, and forwarding.","publisher":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transportjournal.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/transportjournal.com\/pt-pt\/#organization","name":"Logismedia Group AG","alternateName":"Logismedia Group AG","url":"https:\/\/transportjournal.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","contentUrl":"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo_ITJ.png","width":799,"height":326,"caption":"Logismedia Group AG"},"image":{"@id":"https:\/\/transportjournal.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/56456496\/admin\/dashboard\/","https:\/\/www.instagram.com\/logismediagroup\/","https:\/\/www.youtube.com\/@LogiamediaGroupAG"]}]}},"_links":{"self":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=17402"}],"version-history":[{"count":1,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17402\/revisions"}],"predecessor-version":[{"id":31154,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17402\/revisions\/31154"}],"wp:attachment":[{"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=17402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=17402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transportjournal.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=17402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}