{"id":82093,"date":"2026-03-23T11:43:41","date_gmt":"2026-03-23T11:43:41","guid":{"rendered":"https:\/\/transportjournal.com\/?p=82093"},"modified":"2026-03-23T15:50:16","modified_gmt":"2026-03-23T14:50:16","slug":"jd-com-presenteert-europese-merkenstrategie","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/nl\/2026\/03\/23\/jd-com-presenteert-europese-merkenstrategie\/","title":{"rendered":"JD.com presenteert Europese merkenstrategie"},"content":{"rendered":"<p>JD.com heeft tijdens de Alimentaria Barcelona, die van 23 tot 26 maart 2026 plaatsvindt, zijn Europese merkenstrategie gepresenteerd. Ter gelegenheid van het 50-jarig jubileum van de beurs presenteerde het bedrijf zijn plannen om Europese premium merken, zoals BayMar, de toegang tot de Chinese markt te vergemakkelijken. Dit gebeurt via het platform &#8222;JINGDONG Cross-Border&#8220;, dat als toegangspoort voor internationale merken fungeert, aldus het bedrijf.<\/p>\n<h3>Initiatieven voor merkpromotie<\/h3>\n<p>Een centraal element van de presentatie was volgens het bedrijf het &#8222;10 miljard GigaGrowth Plan&#8220;, dat in 2025 werd gelanceerd. Het doel van deze initiatief is om binnen de komende drie jaar 1.000 nieuwe internationale merken op de Chinese markt te introduceren en daarbij een omzetvolume van 10 miljard RMB (ongeveer 1,4 miljard USD) te bereiken. JD.com richt zich hierbij op drie maatregelen: de bevordering van Centennial Brands, de uitbreiding van het National Pavilion-programma en de intensivering van een wereldwijde campagne voor goederenwerving, met als doel hoogwaardige producten van over de hele wereld te verwerven.<\/p>\n<p>De aanwezigheid van JD.com op de Alimentaria onderstreept volgens het bedrijf de inzet om retailinnovatie in Europa te bevorderen. Met de introductie van Joybuy, een nieuw online handelsplatform, moet de Europese retailaanwezigheid worden versterkt.<\/p>\n<p><a href=\"https:\/\/www.jd.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.jd.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JD.com presenteert op de Alimentaria Barcelona zijn Europese merkenstrategie en is van plan om de komende drie jaar 1.000 internationale merken in China te introduceren.<\/p>\n","protected":false},"author":10,"featured_media":82087,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1598,1599,1593],"tags":[],"class_list":["post-82093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-azie-stille-oceaan","category-europa","category-expeditie-logistiek"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com presenteert Europese merkenstrategie - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/nl\/2026\/03\/23\/jd-com-presenteert-europese-merkenstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JD.com presenteert Europese merkenstrategie - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"JD.com presenteert op de Alimentaria Barcelona zijn Europese merkenstrategie en is van plan om de komende drie jaar 1.000 internationale merken in China te introduceren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/nl\/2026\/03\/23\/jd-com-presenteert-europese-merkenstrategie\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T11:43:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T14:50:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/transportjournal.com\/wp-content\/uploads\/sites\/2\/2026\/03\/AdobeStock_1493918974-5-scaled-aspect-ratio-1400-788-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeremy Soland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Soland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/2026\\\/03\\\/23\\\/jd-com-presenteert-europese-merkenstrategie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/2026\\\/03\\\/23\\\/jd-com-presenteert-europese-merkenstrategie\\\/\"},\"author\":{\"name\":\"Jeremy Soland\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/#\\\/schema\\\/person\\\/41d36b5474b623392fa613e97e2363fa\"},\"headline\":\"JD.com presenteert Europese merkenstrategie\",\"datePublished\":\"2026-03-23T11:43:41+00:00\",\"dateModified\":\"2026-03-23T14:50:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/2026\\\/03\\\/23\\\/jd-com-presenteert-europese-merkenstrategie\\\/\"},\"wordCount\":198,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/2026\\\/03\\\/23\\\/jd-com-presenteert-europese-merkenstrategie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/AdobeStock_1493918974-5-scaled-aspect-ratio-1400-788-scaled-1.jpeg\",\"articleSection\":[\"Azi\u00eb\\\/Stille Oceaan\",\"Europa\",\"Expeditie &amp; 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