{"id":67173,"date":"2024-11-08T14:49:16","date_gmt":"2024-11-08T13:49:16","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/11\/08\/arvato-met-studie-voor-lifestyle-merken-in-e-commerce\/"},"modified":"2024-11-08T14:49:16","modified_gmt":"2024-11-08T13:49:16","slug":"arvato-met-studie-voor-lifestyle-merken-in-e-commerce","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/nl\/2024\/11\/08\/arvato-met-studie-voor-lifestyle-merken-in-e-commerce\/","title":{"rendered":"Arvato met studie voor lifestyle-merken in e-commerce"},"content":{"rendered":"<h5>Arvato, een aanbieder van supply chain management-oplossingen, heeft in een nieuwe studie onderzocht met welke strategie\u00ebn sport- en lifestyle-merken in de concurrerende e-commerce markt de klantloyaliteit willen versterken. Naast een inventarisatie van de zich ontwikkelende sport- en lifestyle-markt analyseert de studie &#8220;Delivering Loyalty: Post-Purchase Excellence in Sports &amp; Lifestyle E-Commerce&#8221; specifiek hoe merken hun productgebaseerde aanbiedingen omzetten naar lifestyle-gedreven ecosystemen om duurzame klantrelaties op te bouwen.<\/h5>\n<p>(G\u00fctersloh) De studie, die in de vier sleutelmarkten Duitsland, het Verenigd Koninkrijk, Frankrijk en de VS is uitgevoerd, toont de strategie\u00ebn aan die momenteel de merkloyaliteit vormgeven, de klantervaring verbeteren en duurzame groei bevorderen. Bovendien biedt de analyse van Arvato gedetailleerde inzichten in de regionale consumentenverwachtingen, de merkprestaties en opkomende trends, en biedt het e-commerce- en supply chain-experts een routekaart om succesvol te zijn in een concurrerende markt.<\/p>\n<p>&#8220;In het snel ontwikkelende e-commerce landschap van vandaag moeten sport- en lifestyle-merken meer dan alleen producten leveren - ze moeten deel uitmaken van het leven van hun klanten,&#8221; zegt Axel Mayer, President Lifestyle Fashion &amp; Sports bij Arvato. &#8220;Onze studie laat zien hoe een robuuste post-purchase journey, ondersteund door een strategische supply chain, dagelijkse interacties kan omzetten in kansen voor klantloyaliteit en duurzame groei.&#8221;<\/p>\n<p><strong>Hoogtepunten van de studie:<\/strong> <strong>Een diepgaand inzicht in de wereldwijde markten<\/strong><\/p>\n<p>De studie levert belangrijke inzichten over hoe sport- en lifestyle-merken zich aanpassen aan regionale voorkeuren en nieuwe standaarden voor klantcommunicatie na de aankoop zetten:<\/p>\n<ul>\n<li><strong>Omnichannel-excellentie<\/strong>: In alle markten versmelten toonaangevende merken digitale en fysieke ervaringen en bieden opties zoals in-store pickup, flexibele retouren en gepersonaliseerde loyaliteitsprogramma&#8217;s.<\/li>\n<li><strong>Duurzaamheidsinitiatieven<\/strong>: Om te voldoen aan de toenemende vraag van consumenten naar milieuvriendelijke praktijken, betrekt 68 procent van de Amerikaanse en 100 procent van de Franse merken inmiddels duurzaamheidsinformatie in hun post-purchase journey.<\/li>\n<li><strong>Klantbinding en loyaliteit<\/strong>: Klantbindprogramma&#8217;s evolueren verder dan eenvoudige beloningen. 60 procent van de Amerikaanse merken gebruikt gepersonaliseerde aanbiedingen om de relaties te verdiepen en de levenslange waarde van klanten te verhogen.<\/li>\n<li><strong>Regionale aanpassing<\/strong>: De studie toont aan dat Britse merken voorop lopen bij het reserveren van winkels, terwijl Duitse en Franse merken zeer succesvol zijn met gratis retouren, wat de verschillende voorkeuren van klanten benadrukt.<\/li>\n<\/ul>\n<h5><strong>Belangrijke inzichten voor e-commerce- en supply chain-experts<\/strong><\/h5>\n<p>De resultaten benadrukken het belang van een goed doordachte post-purchase strategie in de huidige concurrerende e-commerce omgeving. &#8220;Sport- en lifestyle-merken ondergaan een opmerkelijke transformatie, waarbij klantloyaliteit niet alleen afhangt van de verkochte producten, maar ook van de ervaringen die ze na de aankoop bieden,&#8221; zegt Abbas Tolouee, Senior Consultant bij Arvato en hoofdauteur van de studie. &#8220;Ons doel is om merken met deze studie bruikbare inzichten te bieden die het potentieel van de post-purchase journey voor het opbouwen van duurzame klantrelaties en duurzame groei in de belangrijkste markten aantonen.&#8221;<\/p>\n<p>&#8220;Het cre\u00ebren van een boeiende ervaring na de aankoop is niet langer optioneel - het is essentieel voor elk merk dat een loyale klantenkring wil opbouwen,&#8221; voegt Ricardo Dittmer, VP Digital bij Arvato, toe. &#8220;Onze studie laat zien hoe een naadloze, goed geco\u00f6rdineerde post-purchase journey de merkloyaliteit kan versterken door elke interactie om te zetten in een kans voor zinvolle klantbetrokkenheid.&#8221;<\/p>\n<h4><a href=\"https:\/\/arvato.com\/about\/insights\/delivering-loyalty-in-sports-lifestyle-e-commerce\" target=\"_blank\" rel=\"noopener\"><strong>Download de volledige studie<\/strong><\/a><\/h4>\n<p>Foto: \u00a9 Arvato<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arvato, een aanbieder van supply chain management-oplossingen, heeft in een nieuwe studie onderzocht met welke strategie\u00ebn sport- en lifestyle-merken in de concurrerende e-commerce markt de klantloyaliteit<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-67173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arvato met studie voor lifestyle-merken in e-commerce - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/nl\/2024\/11\/08\/arvato-met-studie-voor-lifestyle-merken-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arvato met studie voor lifestyle-merken in e-commerce - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Arvato, een aanbieder van supply chain management-oplossingen, heeft in een nieuwe studie onderzocht met welke strategie\u00ebn sport- en lifestyle-merken in de concurrerende e-commerce markt de klantloyaliteit [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/nl\/2024\/11\/08\/arvato-met-studie-voor-lifestyle-merken-in-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-08T13:49:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/2024\\\/11\\\/08\\\/arvato-met-studie-voor-lifestyle-merken-in-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/2024\\\/11\\\/08\\\/arvato-met-studie-voor-lifestyle-merken-in-e-commerce\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Arvato met studie voor lifestyle-merken in e-commerce\",\"datePublished\":\"2024-11-08T13:49:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/2024\\\/11\\\/08\\\/arvato-met-studie-voor-lifestyle-merken-in-e-commerce\\\/\"},\"wordCount\":526,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/nl\\\/2024\\\/11\\\/08\\\/arvato-met-studie-voor-lifestyle-merken-in-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/Arvato_8.11.24.jpg\",\"articleSection\":[\"Forwarding &amp; 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