{"id":97055,"date":"2026-07-06T12:48:23","date_gmt":"2026-07-06T12:48:23","guid":{"rendered":"https:\/\/transportjournal.com\/2026\/07\/06\/chronodrive-ottimizza-la-gestione-dei-prodotti-freschi-con-relex\/"},"modified":"2026-07-06T12:48:23","modified_gmt":"2026-07-06T12:48:23","slug":"chronodrive-ottimizza-la-gestione-dei-prodotti-freschi-con-relex","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/it\/2026\/07\/06\/chronodrive-ottimizza-la-gestione-dei-prodotti-freschi-con-relex\/","title":{"rendered":"Chronodrive ottimizza la gestione dei prodotti freschi con RELEX"},"content":{"rendered":"

Chronodrive, un pioniere francese nel settore della vendita al dettaglio di generi alimentari con servizio drive-in e una filiale di Auchan Retail France, ha scelto le soluzioni di RELEX per ottimizzare la gestione della categoria dei prodotti freschi e ridurre lo spreco di frutta e verdura nella sua rete di magazzini drive. L’azienda ha avviato l’implementazione di RELEX Store Operations per automatizzare gli ordini di prodotti freschi e migliorare la disponibilit\u00e0 nelle diverse categorie di prodotti freschi.<\/p>\n

Chronodrive gestisce 56 punti di magazzino drive, dove ogni ordine dei clienti viene preparato in modo individuale. La freschezza e la disponibilit\u00e0 in tempo reale hanno la massima priorit\u00e0. I prodotti freschi sono un elemento chiave per l’azienda, ma rappresentano anche una delle categorie pi\u00f9 complesse, poich\u00e9 sono soggetti a forti fluttuazioni della domanda, brevi scadenze e finestre di rifornimento ristrette.<\/p>\n

Per affrontare queste sfide, Chronodrive ha scelto RELEX Store Operations, che consente l’automazione degli ordini e la gestione delle scorte nelle categorie di prodotti freschi. RELEX genera previsioni di domanda che tengono conto della durata di conservazione, della stagionalit\u00e0 e delle fluttuazioni della domanda a livello di SKU. Questo aiuta a bilanciare freschezza, disponibilit\u00e0 e riduzione degli sprechi nel assortimento. Collegando direttamente le previsioni alle decisioni di rifornimento, il rivenditore mira a ridurre lo spreco mantenendo al contempo un’alta disponibilit\u00e0 in tutti i punti vendita.<\/p>\n

Dopo un mese di operativit\u00e0, Chronodrive ha registrato una significativa riduzione dello spreco di frutta e verdura nei magazzini drive, oltre a una maggiore corrispondenza tra gli ordini di rifornimento e la reale domanda dei clienti. I team di magazzino hanno inoltre ottenuto una visibilit\u00e0 operativa migliorata, supportata da raccomandazioni per ordini automatizzati.<\/p>\n

„Per Chronodrive, vediamo l’IA come un acceleratore per il nostro modello di business“, ha dichiarato Arnaud Boucher, Direttore delle Attivit\u00e0 di Chronodrive. „Per ogni sfida operativa, cerchiamo i migliori specialisti, e RELEX si \u00e8 affermato come il partner pi\u00f9 rilevante per supportarci nella gestione dei nostri prodotti freschi. Mentre espandiamo rapidamente la nostra offerta per la consegna a domicilio, abbiamo bisogno di previsioni sempre pi\u00f9 precise per garantire le giuste scorte, la disponibilit\u00e0 di prodotti freschi e la qualit\u00e0 del servizio che i nostri clienti si aspettano da noi. Grazie a questa automazione, l’IA ci consente anche di concentrare i nostri team su ci\u00f2 che conta di pi\u00f9: freschezza, qualit\u00e0 e servizio. \u00c8 una tecnologia che crea valore dove conta di pi\u00f9, sul campo.“<\/p>\n

Mateo Beacco, General Manager RELEX Fresh di RELEX Solutions, ha commentato:<\/p>\n

\n

\u201cI rapidi risultati operativi nel settore dei prodotti freschi confermano l’impatto che RELEX Store Operations pu\u00f2 avere sulle categorie di prodotti freschi pi\u00f9 complesse. Chronodrive ha sempre fissato standard per l’esecuzione fresca nel commercio drive, e siamo entusiasti di supportare il prossimo capitolo di questa collaborazione.\u201d<\/p>\n<\/blockquote>\n

 <\/p>\n

www.chronodrive.com<\/a><\/p>\n

 <\/p>\n

www.relexsolutions.com<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Chronodrive ottimizza la gestione dei prodotti freschi con RELEX Store Operations per ridurre lo spreco e migliorare la disponibilit\u00e0 nei suoi 56 magazzini 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