{"id":67171,"date":"2024-11-08T14:49:16","date_gmt":"2024-11-08T13:49:16","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/11\/08\/arvato-con-studio-per-marchi-di-lifestyle-nelle-commerce\/"},"modified":"2024-11-08T14:49:16","modified_gmt":"2024-11-08T13:49:16","slug":"arvato-con-studio-per-marchi-di-lifestyle-nelle-commerce","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/it\/2024\/11\/08\/arvato-con-studio-per-marchi-di-lifestyle-nelle-commerce\/","title":{"rendered":"Arvato con studio per marchi di lifestyle nell&#8217;e-commerce"},"content":{"rendered":"<h5>Arvato, un fornitore di soluzioni di gestione della supply chain, ha esaminato in un nuovo studio quali strategie i marchi sportivi e di lifestyle intendono adottare per rafforzare la fidelizzazione dei clienti nel competitivo settore dell&#8217;e-commerce. Oltre a una panoramica del mercato sportivo e di lifestyle in evoluzione, lo studio &#8220;Delivering Loyalty: Post-Purchase Excellence in Sports &amp; Lifestyle E-Commerce&#8221; analizza specificamente come i marchi stiano trasformando le loro offerte basate sui prodotti in ecosistemi guidati dal lifestyle per costruire relazioni durature con i clienti.<\/h5>\n<p>(G\u00fctersloh) Lo studio, condotto nei quattro mercati chiave di Germania, Regno Unito, Francia e Stati Uniti, evidenzia le strategie che attualmente influenzano la fedelt\u00e0 al marchio, migliorano l&#8217;esperienza del cliente e promuovono una crescita sostenibile. Inoltre, l&#8217;analisi di Arvato offre approfondimenti dettagliati sulle aspettative dei consumatori regionali, sulle performance dei marchi e sulle tendenze emergenti, fornendo a esperti di e-commerce e supply chain una roadmap per avere successo in un mercato competitivo.<\/p>\n<p>&#8220;Nell&#8217;attuale paesaggio e-commerce in rapida evoluzione, i marchi sportivi e di lifestyle devono fare pi\u00f9 che semplicemente fornire prodotti: devono diventare parte della vita dei loro clienti&#8221;, afferma Axel Mayer, Presidente Lifestyle Fashion &amp; Sports di Arvato. &#8220;Il nostro studio mostra come un robusto percorso post-acquisto, supportato da una supply chain strategica, possa trasformare le interazioni quotidiane in opportunit\u00e0 per la fidelizzazione dei clienti e la crescita sostenibile.&#8221;<\/p>\n<p><strong>Highlights dello studio:<\/strong> <strong>Un profondo sguardo ai mercati globali<\/strong><\/p>\n<p>Lo studio fornisce importanti informazioni su come i marchi sportivi e di lifestyle si adattino alle preferenze regionali e stabiliscano nuovi standard per l&#8217;approccio ai clienti dopo l&#8217;acquisto:<\/p>\n<ul>\n<li><strong>Eccellenza omnicanale<\/strong>: In tutti i mercati, i marchi leader fondono esperienze digitali e fisiche, offrendo opzioni come il ritiro in negozio, resi flessibili e programmi di fidelizzazione personalizzati.<\/li>\n<li><strong>Iniziative di sostenibilit\u00e0<\/strong>: Per soddisfare la crescente domanda dei consumatori di pratiche ecologiche, il 68% dei marchi statunitensi e il 100% dei marchi francesi includono ora informazioni sulla sostenibilit\u00e0 nel loro percorso post-acquisto.<\/li>\n<li><strong>Fidelizzazione e lealt\u00e0<\/strong>: I programmi di fidelizzazione dei clienti si stanno evolvendo oltre le semplici ricompense. Il 60% dei marchi statunitensi utilizza offerte personalizzate per approfondire le relazioni e aumentare il valore a lungo termine dei clienti.<\/li>\n<li><strong>Adattamento regionale<\/strong>: Lo studio mostra che i marchi britannici sono leader nella prenotazione dei negozi, mentre i marchi tedeschi e francesi hanno molto successo con i resi gratuiti, evidenziando le diverse preferenze dei clienti.<\/li>\n<\/ul>\n<h5><strong>Importanti approfondimenti per esperti di e-commerce e supply chain<\/strong><\/h5>\n<p>I risultati sottolineano l&#8217;importanza di una strategia post-acquisto ben pensata nell&#8217;attuale ambiente e-commerce competitivo. &#8220;I marchi sportivi e di lifestyle stanno attraversando una trasformazione notevole, in cui la fidelizzazione dei clienti non dipende solo dai prodotti venduti, ma anche dalle esperienze che offrono dopo l&#8217;acquisto&#8221;, afferma Abbas Tolouee, Senior Consultant di Arvato e autore principale dello studio. &#8220;Il nostro obiettivo \u00e8 fornire ai marchi, attraverso questo studio, informazioni pratiche che mostrino il potenziale del percorso post-acquisto per costruire relazioni durature con i clienti e una crescita sostenibile nei mercati chiave.&#8221;<\/p>\n<p>&#8220;Creare un&#8217;esperienza coinvolgente dopo l&#8217;acquisto non \u00e8 pi\u00f9 facoltativo: \u00e8 essenziale per ogni marchio che desideri costruire una base di clienti fedeli&#8221;, aggiunge Ricardo Dittmer, VP Digital di Arvato. &#8220;Il nostro studio mostra come un percorso post-acquisto fluido e ben coordinato possa rafforzare la fedelt\u00e0 al marchio, trasformando ogni interazione in un&#8217;opportunit\u00e0 per un coinvolgimento significativo del cliente.&#8221;<\/p>\n<h4><a href=\"https:\/\/arvato.com\/about\/insights\/delivering-loyalty-in-sports-lifestyle-e-commerce\" target=\"_blank\" rel=\"noopener\"><strong>Scarica lo studio completo<\/strong><\/a><\/h4>\n<p>Foto: \u00a9 Arvato<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arvato, un fornitore di soluzioni di gestione della supply chain, ha esaminato in un nuovo studio quali strategie i marchi sportivi e di lifestyle intendono adottare<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-67171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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