{"id":66808,"date":"2024-10-04T18:41:34","date_gmt":"2024-10-04T16:41:34","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2024\/10\/04\/studio-the-state-of-consumer-holiday-shopping-di-project44\/"},"modified":"2024-10-04T18:41:34","modified_gmt":"2024-10-04T16:41:34","slug":"studio-the-state-of-consumer-holiday-shopping-di-project44","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/it\/2024\/10\/04\/studio-the-state-of-consumer-holiday-shopping-di-project44\/","title":{"rendered":"Studio &#8220;The State of Consumer Holiday Shopping&#8221; di project44"},"content":{"rendered":"<h5>project44, piattaforma per la visibilit\u00e0 della supply chain, pubblica oggi lo studio sui consumatori The State of Consumer Holiday Shopping 2024. Lo studio fornisce informazioni sulle abitudini di acquisto dei consumatori nella prossima stagione natalizia. Pi\u00f9 di 1.300 consumatori in tutto il mondo hanno fornito informazioni sulle loro preferenze riguardo alla spedizione e alla sostenibilit\u00e0.<\/h5>\n<p>(Monaco) I risultati suggeriscono che il fenomeno del &#8220;Holiday Creep&#8221; \u2013 in cui i rivenditori mettono a disposizione i prodotti natalizi sempre prima \u2013 potrebbe essere causato da un cambiamento nelle preferenze di acquisto dei consumatori. Nel 2024, il 68% dei consumatori prevede di completare i propri acquisti natalizi e di regali prima del tradizionale periodo festivo (met\u00e0 novembre a dicembre). Poich\u00e9 la stagione principale inizia prima, i rivenditori devono rispondere di conseguenza alle esigenze e alle aspettative dei consumatori.<\/p>\n<h5><strong>Risultati chiave dello studio <em>The<\/em> <em>State of Consumer Holiday Shopping 2024<\/em>:<\/strong><\/h5>\n<ul>\n<li>La maggior parte dei consumatori (53%) ha dichiarato che non pagherebbe prezzi pi\u00f9 alti affinch\u00e9 i propri acquisti arrivino in tempo per le festivit\u00e0.<\/li>\n<li>Il 40% dei consumatori ha indicato che i prezzi pi\u00f9 alti dei beni rispetto all&#8217;anno scorso sono una delle principali preoccupazioni durante i propri acquisti natalizi.<\/li>\n<li>Un&#8217;altra preoccupazione dei consumatori \u00e8 che i rivenditori aumentino i valori minimi d&#8217;ordine per la spedizione gratuita o eliminino completamente la spedizione gratuita (25%). Seguita da una preoccupazione generale riguardo ai costi di spedizione pi\u00f9 elevati rispetto all&#8217;anno scorso (18%).<\/li>\n<li>I consumatori sono preoccupati per l&#8217;aumento dei costi di spedizione e per l&#8217;eliminazione della spedizione gratuita.<\/li>\n<\/ul>\n<h5><strong>Lo shopping sostenibile sta diventando sempre pi\u00f9 popolare tra i consumatori \u2013 purch\u00e9 sia conveniente:<\/strong><\/h5>\n<ul>\n<li>Il 65% dei consumatori preferirebbe marchi che si impegnano per la sostenibilit\u00e0. I consumatori supportano quindi i marchi che prestano attenzione alla sostenibilit\u00e0, a condizione che i costi non siano troppo elevati.<\/li>\n<li>Il 51% dei consumatori prevede di fare acquisti con largo anticipo e di optare per un metodo di consegna pi\u00f9 lento per ridurre la propria impronta ecologica.<\/li>\n<\/ul>\n<h5><strong>I consumatori evitano marchi inaffidabili<\/strong><\/h5>\n<ul>\n<li>Il 58% dei consumatori afferma che probabilmente non acquister\u00e0 da un rivenditore che non rispetta la data di consegna promessa.<\/li>\n<\/ul>\n<p>&#8220;Osserviamo che i consumatori stanno cambiando le loro abitudini di acquisto e sostenibilit\u00e0 quando si tratta dei loro acquisti natalizi di quest&#8217;anno&#8221;, afferma Carson Krieg, Direttore delle alleanze globali di project44. &#8220;Acquistare regali prima dell&#8217;alta stagione natalizia pu\u00f2 aiutare i clienti a risparmiare denaro, ridurre le emissioni di anidride carbonica e limitare i problemi con le consegne in ritardo. Nel 2024, i rivenditori che puntano su una spedizione affidabile e sulla riduzione delle emissioni di CO2 avranno un vantaggio competitivo rispetto ai marchi che non lo fanno.&#8221;<\/p>\n<h4><a href=\"https:\/\/www.project44.com\/resources\/the-state-of-consumer-holiday-shopping-2024\/\" target=\"_blank\" rel=\"noopener\">Download dello studio <em>The State of Consumer Holiday Shopping 2024<\/em><\/a><\/h4>\n<p>Foto: \u00a9 Loginfo24<\/p>\n","protected":false},"excerpt":{"rendered":"<p>project44, piattaforma per la visibilit\u00e0 della supply chain, pubblica oggi lo studio sui consumatori The State of Consumer Holiday Shopping 2024. Lo studio fornisce informazioni sulle<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":5906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1561],"tags":[],"class_list":["post-66808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studio &quot;The State of Consumer Holiday Shopping&quot; di project44 - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/it\/2024\/10\/04\/studio-the-state-of-consumer-holiday-shopping-di-project44\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio &quot;The State of Consumer Holiday Shopping&quot; di project44 - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"project44, piattaforma per la visibilit\u00e0 della supply chain, pubblica oggi lo studio sui consumatori The State of Consumer Holiday Shopping 2024. 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