{"id":61050,"date":"2023-03-23T19:50:28","date_gmt":"2023-03-23T18:50:28","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2023\/03\/23\/btk-fornisce-15-milioni-di-lattine-di-cola-mix\/"},"modified":"2023-03-23T19:50:28","modified_gmt":"2023-03-23T18:50:28","slug":"btk-fornisce-15-milioni-di-lattine-di-cola-mix","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/it\/2023\/03\/23\/btk-fornisce-15-milioni-di-lattine-di-cola-mix\/","title":{"rendered":"BTK fornisce 1,5 milioni di lattine di Cola-Mix"},"content":{"rendered":"<h5><strong>Logistica contrattuale per il lancio sul mercato: lattina dopo lattina, il Cola Mix della birreria Fl\u00f6tzinger di Rosenheim ha conquistato il suo posto sugli scaffali competitivi del commercio. Per il lancio sul mercato, la BTK Befrachtungs- und Transportkontor GmbH ha supportato fin dal primo giorno con logistica contrattuale e di trasporto. Fino ad ora, oltre 1,5 milioni di lattine da 0,33 litri hanno lasciato il centro logistico di Raubling. La collaborazione continua.<\/strong><\/h5>\n<p>(Rosenheim) Nell&#8217;aprile 2020, Fl\u00f6tzinger ha offerto per la prima volta il suo Cola-Mix in lattine. Il lancio sul mercato \u00e8 iniziato con un progetto pilota di 250.000 lattine su richiesta per posizioni promozionali nel commercio. Nel frattempo, il prodotto ha trovato un posto fisso sugli scaffali del commercio a livello nazionale, con una tendenza in crescita. Dal progetto pilota \u00e8 nata una cooperazione duratura. La BTK \u00e8 stata presente fin dall&#8217;inizio.<\/p>\n<p>Senza la BTK, il progetto non sarebbe stato possibile a causa della mancanza di spazio e personale nella sede centrale della birreria. Ogni spedizione richiede almeno 150 metri quadrati di superficie di lavoro, due specialisti della logistica e un&#8217;altra persona per il carrello elevatore. In 30 minuti, questo team imballa quattro pallet quarti con 16 confezioni da 24 verificate ciascuna. Questi vengono avvolti saldamente in pellicola su un pallet europeo in uscita merce.<\/p>\n<p>Per ogni azione, la logistica di trasporto della BTK gestisce tra 100 e 250 pallet quarti pronti per la vendita come merce o carico parziale. Il tempo di preavviso pi\u00f9 breve su richiesta \u00e8 stato di meno di una settimana. Sulla strada per l&#8217;assortimento fisso di noti rivenditori, la BTK ha costruito una catena di fornitura flessibile e affidabile in collaborazione regionale con Fl\u00f6tzinger.<\/p>\n<p>Lorenz Stiglauer, amministratore delegato di Fl\u00f6tzinger: &#8220;Presso la nostra sede nel centro di Rosenheim siamo completamente occupati. Senza spazi esterni, il nostro lancio di prodotto non sarebbe stato possibile. Con la BTK abbiamo trovato un partner logistico che ha molta esperienza nella logistica commerciale. E tutto questo a poca distanza da noi. \u00c8 un valore inestimabile.&#8221;<\/p>\n<p>Josef Hei\u00df, amministratore delegato della BTK: &#8220;Non \u00e8 la prima volta che aiutiamo aziende locali in un&#8217;azione rapida e cresciamo con loro. All&#8217;inizio, spesso forniamo assistenza iniziale in modo semplice e pragmatico. Con i nostri processi scalabili e supportati da IT, sviluppiamo rapidamente una soluzione personalizzata.&#8221;<\/p>\n<p>La BTK supporta la birreria Fl\u00f6tzinger come partner logistico in diverse linee di prodotto. Il cliente appartiene al segmento commerciale. In questo settore, la BTK genera circa il 35% del suo fatturato con logistica contrattuale e il 65% con servizi di trasporto. I punti focali sono carta igienica, alimenti e bevande. Nel complesso, la BTK ha raggiunto nel 2022 per la prima volta un fatturato di 98 milioni di euro.<\/p>\n<p>Foto: \u00a9 BTK \/ <strong><em>Didascalia dell&#8217;immagine:<\/em><\/strong><em> Operatore logistico con pallet pieni di lattine di Cola-Mix<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logistica contrattuale per il lancio sul mercato: lattina dopo lattina, il Cola Mix della birreria Fl\u00f6tzinger di Rosenheim ha conquistato il suo posto sugli scaffali competitivi<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":8325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1557,1560,1561],"tags":[],"class_list":["post-61050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forwarding-logistics","category-intralogistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BTK fornisce 1,5 milioni di lattine di Cola-Mix - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/it\/2023\/03\/23\/btk-fornisce-15-milioni-di-lattine-di-cola-mix\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTK fornisce 1,5 milioni di lattine di Cola-Mix - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Logistica contrattuale per il lancio sul mercato: lattina dopo lattina, il Cola Mix della birreria Fl\u00f6tzinger di Rosenheim ha conquistato il suo posto sugli scaffali competitivi [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/it\/2023\/03\/23\/btk-fornisce-15-milioni-di-lattine-di-cola-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T18:50:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/2023\\\/03\\\/23\\\/btk-fornisce-15-milioni-di-lattine-di-cola-mix\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/2023\\\/03\\\/23\\\/btk-fornisce-15-milioni-di-lattine-di-cola-mix\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"BTK fornisce 1,5 milioni di lattine di Cola-Mix\",\"datePublished\":\"2023-03-23T18:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/2023\\\/03\\\/23\\\/btk-fornisce-15-milioni-di-lattine-di-cola-mix\\\/\"},\"wordCount\":464,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/2023\\\/03\\\/23\\\/btk-fornisce-15-milioni-di-lattine-di-cola-mix\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transportjournal.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/12\\\/BTK_23.03.2023.jpg\",\"articleSection\":[\"Forwarding &amp; 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