{"id":52422,"date":"2021-10-04T16:02:10","date_gmt":"2021-10-04T14:02:10","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2021\/10\/04\/gls-avvia-il-rebranding-con-un-design-fresco-e-un-look-moderno\/"},"modified":"2021-10-04T16:02:10","modified_gmt":"2021-10-04T14:02:10","slug":"gls-avvia-il-rebranding-con-un-design-fresco-e-un-look-moderno","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/it\/2021\/10\/04\/gls-avvia-il-rebranding-con-un-design-fresco-e-un-look-moderno\/","title":{"rendered":"GLS avvia il rebranding con un design fresco e un look moderno"},"content":{"rendered":"<h5><strong>GLS, uno dei principali fornitori di servizi di spedizione in Europa, si presenta da oggi con un nuovo look. Il branding modernizzato si basa su ci\u00f2 che ha reso GLS un successo in Germania e in Europa e supporta gli obiettivi di crescita del fornitore di servizi. Al centro rimane il fatto che GLS rende possibile ogni consegna di pacchi con soluzioni eccezionali.<\/strong><\/h5>\n<p>(Neuenstein) GLS sottolinea con il suo nuovo marchio l&#8217;importanza delle persone che stanno dietro ogni singola spedizione: mittenti e destinatari. I loro obiettivi, emozioni e storie sono messi in primo piano. L&#8217;essenza del marchio viene espressa dall&#8217;azienda attraverso un aspetto complessivo moderno e user-friendly. Il rinnovamento dell&#8217;immagine dell&#8217;azienda \u00e8 subito evidente grazie all&#8217;uso di un nuovo logo che include tonalit\u00e0 di blu e giallo accattivanti. La freccia gialla, che rappresenta l&#8217;azienda da tempo e simboleggia la dinamicit\u00e0 di GLS e dei suoi servizi, \u00e8 stata integrata nella lettera G ed \u00e8 stata dotata di un design pi\u00f9 compatto, completato da un punto. Il punto simboleggia ci\u00f2 che conta alla fine: i clienti nell&#8217;era digitale. GLS li connette ed \u00e8 vicina a loro. L&#8217;aspetto contemporaneo \u00e8 accentuato da un linguaggio chiaro con un tono e uno stile divertenti e umoristici.<\/p>\n<h5><strong>Tempo di grandi cambiamenti<\/strong><\/h5>\n<p>Il rinnovamento del marchio avviene in un periodo di grandi cambiamenti per l&#8217;azienda. I clienti cercano sempre pi\u00f9 soluzioni di spedizione flessibili, trasparenti e sostenibili. In risposta a questa crescente domanda, GLS ha orientato il suo network e i suoi servizi verso soluzioni internazionali, digitali e climaticamente neutre. L&#8217;azienda si \u00e8 posta l&#8217;obiettivo di rafforzare il suo ruolo di leader nella spedizione transfrontaliera e di espandere la sua forte presenza sia nel settore B2B che B2C. Grazie a una rete transfrontaliera ben collegata e a una conoscenza approfondita del mercato locale, GLS \u00e8 fiduciosa di raggiungere il suo ambizioso obiettivo di crescita entro il 2025.<\/p>\n<h5><strong>Fondamenta solide costruite<\/strong><\/h5>\n<p>&#8220;Noi di GLS offriamo da oltre 30 anni un servizio personale e fluido e abbiamo costruito fondamenta solide con i nostri dipendenti e clienti. Poich\u00e9 le esigenze di questi ultimi e del mercato dei pacchi in generale stanno cambiando rapidamente, \u00e8 tempo che anche noi ci evolviamo&#8221;, afferma Martin Seidenberg, CEO del gruppo GLS. &#8220;Il nostro aspetto complessivo modernizzato rappresenta il nostro lavoro e la nostra ambizione in modo luminoso e orientato al futuro. \u00c8 dinamico, audace, moderno, vivace e personale. Cos\u00ec mostriamo perfettamente chi siamo e chi saremo.&#8221; Dr. Karl Pfaff, presidente del consiglio di amministrazione di GLS Germany, aggiunge: &#8220;Per noi non si tratta solo di un servizio di prima classe. Vogliamo entusiasmare i nostri clienti di spedizione e finali allo stesso modo. Questo lo dimostriamo da ora in poi anche con il nostro branding rinnovato e una comunicazione aperta e accessibile.&#8221;<\/p>\n<p>Foto: \u00a9 GLS<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GLS, uno dei principali fornitori di servizi di spedizione in Europa, si presenta da oggi con un nuovo look. Il branding modernizzato si basa su ci\u00f2<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":12203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1559],"tags":[],"class_list":["post-52422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping-ports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GLS avvia il rebranding con un design fresco e un look moderno - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/it\/2021\/10\/04\/gls-avvia-il-rebranding-con-un-design-fresco-e-un-look-moderno\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GLS avvia il rebranding con un design fresco e un look moderno - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"GLS, uno dei principali fornitori di servizi di spedizione in Europa, si presenta da oggi con un nuovo look. 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