{"id":20542,"date":"2020-10-17T10:30:51","date_gmt":"2020-10-17T08:30:51","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/10\/17\/sabrina-catalfamo-e-la-nuova-marketing-manager-di-swan\/"},"modified":"2025-12-15T12:40:10","modified_gmt":"2025-12-15T11:40:10","slug":"sabrina-catalfamo-e-la-nuova-marketing-manager-di-swan","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/it\/2020\/10\/17\/sabrina-catalfamo-e-la-nuova-marketing-manager-di-swan\/","title":{"rendered":"Sabrina Catalfamo \u00e8 la nuova Marketing Manager di SWAN"},"content":{"rendered":"<p>SWAN GmbH ha acquisito un nuovo membro: da agosto 2020, Sabrina Catalfamo rafforza il team di gestione del specialista software per la logistica SAP come Manager per Marketing e Comunicazione. Nella sua nuova funzione, la 30enne intende ottimizzare e ampliare in particolare le attivit\u00e0 di marketing, nonch\u00e9 concentrarsi maggiormente sul marketing inbound e sulla generazione di lead.<\/p>\n<p>(Augsburg) - Sabrina Catalfamo \u00e8 responsabile dell&#8217;intero marketing e brand management del portafoglio prodotti SWAN. Pianifica, concepisce e gestisce tutte le misure di marketing e comunicazione, tra cui l&#8217;organizzazione di eventi e fiere e il coordinamento dell&#8217;intero settore della grafica e produzione stampata. Inoltre, il professionista della comunicazione sviluppa ulteriormente il panorama degli strumenti CRM e supporta l&#8217;organizzazione vendite di SWAN come referente centrale.<\/p>\n<p>\u201eSabrina Catalfamo ha una vasta conoscenza e una lunga esperienza nel campo della comunicazione diretta e indiretta. Con lei a bordo, vogliamo continuare il nostro percorso di successo e ampliare la nostra competenza nel settore della logistica\u201c, afferma Alexander Bernhard, amministratore delegato di SWAN GmbH.<\/p>\n<h5><strong>Esperienze professionali<\/strong><\/h5>\n<p>Dopo la sua formazione come commerciale per la comunicazione di marketing, Catalfamo ha iniziato uno studio duale presso il gruppo aziendale M\u00fcller Medien di Norimberga. L\u00ec ha inizialmente lavorato come manager di marketing diretto con focus sul marketing online. Successivamente, la sportiva attiva ha assunto la gestione autonoma dei progetti e in seguito la vendita diretta di prodotti digitali. Prima di arrivare a SWAN, Catalfamo ha lavorato presso il fornitore ERP IFS Deutschland GmbH &amp; Co. KG. In un team internazionale, era principalmente responsabile della pianificazione di fiere ed eventi, del marketing HR e delle Facebook Ads.<\/p>\n<p>\u201eIl marketing \u00e8 una disciplina molto dinamica. Pi\u00f9 che mai, le aziende devono adattarsi a nuove tendenze e circostanze. Questo vale naturalmente anche per SWAN\u201c, afferma Sabrina Catalfamo. \u201eNon voglio solo implementare singole misure in modo isolato, ma creare interfacce interconnesse per massimizzare i benefici delle singole misure.\u201c<\/p>\n<h5><strong>Ci\u00f2 che rende speciale SWAN<\/strong><\/h5>\n<p>Catalfamo valuta particolarmente positivamente le diverse attivit\u00e0, le nuove sfide quotidiane e l&#8217;eccellente clima lavorativo in un team giovane e impegnato. \u201eIl &#8216;teamplay&#8217; stabilito nei valori aziendali si riflette nella pratica quotidiana. Tutti i dipendenti lavorano per il successo dell&#8217;azienda e remano nella stessa direzione. Apprezzo anche l&#8217;atmosfera familiare e un buon equilibrio tra vita lavorativa e privata. Entrambi non li ho sempre considerati scontati\u201c, prosegue.<\/p>\n<p><a href=\"https:\/\/swan.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/swan.de<\/a>,<\/p>\n<p>Foto: \u00a9 SWAN GmbH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SWAN GmbH ha acquisito un nuovo membro: da agosto 2020, Sabrina Catalfamo rafforza il team di gestione del specialista software per la logistica SAP come Manager<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1559],"tags":[],"class_list":["post-20542","post","type-post","status-publish","format-standard","hentry","category-shipping-ports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sabrina Catalfamo \u00e8 la nuova Marketing Manager di SWAN - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/it\/2020\/10\/17\/sabrina-catalfamo-e-la-nuova-marketing-manager-di-swan\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sabrina Catalfamo \u00e8 la nuova Marketing Manager di SWAN - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"SWAN GmbH ha acquisito un nuovo membro: da agosto 2020, Sabrina Catalfamo rafforza il team di gestione del specialista software per la logistica SAP come Manager [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transportjournal.com\/it\/2020\/10\/17\/sabrina-catalfamo-e-la-nuova-marketing-manager-di-swan\/\" \/>\n<meta property=\"og:site_name\" content=\"ITJ | International Transport Journal\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-17T08:30:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T11:40:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/2020\\\/10\\\/17\\\/sabrina-catalfamo-e-la-nuova-marketing-manager-di-swan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/2020\\\/10\\\/17\\\/sabrina-catalfamo-e-la-nuova-marketing-manager-di-swan\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Sabrina Catalfamo \u00e8 la nuova Marketing Manager di SWAN\",\"datePublished\":\"2020-10-17T08:30:51+00:00\",\"dateModified\":\"2025-12-15T11:40:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/2020\\\/10\\\/17\\\/sabrina-catalfamo-e-la-nuova-marketing-manager-di-swan\\\/\"},\"wordCount\":403,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/transportjournal.com\\\/it\\\/#organization\"},\"articleSection\":[\"Shipping &amp; 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