{"id":18542,"date":"2020-07-15T07:02:51","date_gmt":"2020-07-15T05:02:51","guid":{"rendered":"https:\/\/blog.brand-architecture.at\/2020\/07\/15\/bitkom-con-studio-sulle-tendenze-nelle-commerce-e-nel-commercio-al-dettaglio\/"},"modified":"2025-12-15T12:31:44","modified_gmt":"2025-12-15T11:31:44","slug":"bitkom-con-studio-sulle-tendenze-nelle-commerce-e-nel-commercio-al-dettaglio","status":"publish","type":"post","link":"https:\/\/transportjournal.com\/it\/2020\/07\/15\/bitkom-con-studio-sulle-tendenze-nelle-commerce-e-nel-commercio-al-dettaglio\/","title":{"rendered":"Bitkom con studio sulle tendenze nell&#8217;e-commerce e nel commercio al dettaglio"},"content":{"rendered":"<p>Il Bitkom - Associazione federale per l&#8217;informatica, le telecomunicazioni e i nuovi media, pubblica un rapporto di studio sul commercio digitale. Marketing, conclusione dell&#8217;acquisto, servizio; cos\u00ec i consumatori e i commercianti utilizzano le tecnologie digitali online e offline.<\/p>\n<p>(Berlino) Chi acquista online, quali prodotti sono particolarmente richiesti nello shopping online e quale valore attribuiscono i consumatori al Wi-Fi in negozio? Quante aziende commerciali trasferiscono la loro attivit\u00e0 su Internet, quali servizi innovativi offrono ai loro clienti e quale impatto ha una strategia digitale coerente sul fatturato? L&#8217;associazione digitale Bitkom fornisce in un attuale rapporto di studio sul commercio digitale risposte a queste domande \u2013 e mostra anche quale influenza ha avuto la pandemia di Corona in particolare sul commercio online. &#8220;La digitalizzazione offre grandi opportunit\u00e0 per i commercianti. Su Internet possono offrire ai loro clienti una vasta gamma di servizi innovativi relativi alla selezione dei prodotti, alla conclusione dell&#8217;acquisto e alla consegna.<\/p>\n<h5><strong>Anche il commercio al dettaglio beneficia della digitalizzazione<\/strong><\/h5>\n<p>Ma anche il commercio al dettaglio ne beneficia: app, pagamenti contactless o tecnologie come la realt\u00e0 aumentata possono rendere l&#8217;esperienza di acquisto per i clienti in negozio notevolmente pi\u00f9 confortevole&#8221;, afferma l&#8217;esperto di commercio di Bitkom Florian Lange. &#8220;Il nuovo rapporto di studio mostra a colpo d&#8217;occhio quali opportunit\u00e0 si presentano ai commercianti \u2013 e su cosa i consumatori pongono valore, sia online che offline.&#8221; Il nuovo rapporto di studio &#8220;E-commerce e commercio al dettaglio: cos\u00ec digitalmente fanno shopping i tedeschi&#8221; riassume i risultati centrali di varie indagini rappresentative tra grossisti, dettaglianti e consumatori. I contenuti includono, tra l&#8217;altro:<\/p>\n<ul>\n<li>Il 94% degli utenti di Internet fa acquisti online. Ci\u00f2 corrisponde al 79% della popolazione di et\u00e0 superiore ai 16 anni e quindi a circa 55 milioni di cittadini tedeschi. Un terzo (34%) acquista online almeno una volta alla settimana.<\/li>\n<li>Il 66% delle aziende commerciali vende i propri prodotti sia offline che online. Il 25% vende esclusivamente offline e il 6% esclusivamente su Internet. I commercianti che vendono anche online generano cos\u00ec fatturati significativi.<\/li>\n<li>Che sia online o offline: quasi tutti i commercianti (98%) si fanno notare in rete. Il sito web \u00e8 standard \u2013 ma solo uno su quattro commercianti \u00e8 attivo sui social network.<\/li>\n<\/ul>\n<h5><strong>Come ha stimolato Corona l&#8217;acquisto di generi alimentari online<\/strong><\/h5>\n<p>Inoltre, il rapporto di studio offre uno sguardo su come la pandemia di Corona abbia stimolato l&#8217;acquisto di generi alimentari online e quale ruolo gioca il tema della protezione climatica per i consumatori e i commercianti durante lo shopping online. Il rapporto di studio su &#8220;E-commerce e commercio al dettaglio: cos\u00ec digitalmente fanno shopping i tedeschi&#8221; \u00e8 disponibile per il download gratuito.<\/p>\n<h5><a href=\"https:\/\/www.bitkom.org\/Bitkom\/Publikationen\/Bitkom-Studienbericht-E-Commerce-und-stationaerer-Handel\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Il rapporto<\/strong><\/a><\/h5>\n<p>Foto: \u00a9 Adobe Stock<a href=\"https:\/\/www.bitkom.org\" target=\"_blank\" rel=\"noopener noreferrer\">www.bitkom.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Bitkom - Associazione federale per l&#8217;informatica, le telecomunicazioni e i nuovi media, pubblica un rapporto di studio sul commercio digitale. Marketing, conclusione dell&#8217;acquisto, servizio; cos\u00ec<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1665,1557,1561],"tags":[],"class_list":["post-18542","post","type-post","status-publish","format-standard","hentry","category-categories","category-forwarding-logistics","category-regions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bitkom con studio sulle tendenze nell&#039;e-commerce e nel commercio al dettaglio - ITJ | International Transport Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transportjournal.com\/it\/2020\/07\/15\/bitkom-con-studio-sulle-tendenze-nelle-commerce-e-nel-commercio-al-dettaglio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitkom con studio sulle tendenze nell&#039;e-commerce e nel commercio al dettaglio - ITJ | International Transport Journal\" \/>\n<meta property=\"og:description\" content=\"Il Bitkom - Associazione federale per l&#8217;informatica, le telecomunicazioni e i nuovi media, pubblica un rapporto di studio sul commercio digitale. 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