Westjet Cargo launches blood donation campaign
The shipping and trade service Westjet Cargo has been transporting blood and plasma products for the Canadian Blood Services (CBS) for over five years. To strengthen the relationship between the organisations, the airline launched a national campaign "to raise awareness about the life-saving importance of blood donations."
At the end of 2024, Westjet employees from Calgary and sales managers throughout Canada took part in blood donation drives at local CBS locations. As the airline states in its press release, it "reaches approximately 65% of Canadians within four hours."
Through the cooperation with CBS, Westjet Cargo is "not only addressing pressing health needs but also inspiring Canadians to join this vital cause," says Kirsten De Bruijn, executive vice president at WestJet cargo. (js)