Swiss Worldcargo highlights "success stories"
Swiss Worldcargo, the airfreight division of Swiss International Air Lines, has launched a new marketing campaign. Each advertisement, continuing the previously launched "Success Stories", provides insight into the company’s shipment of care-intensive assets.
The images highlight specific commodities like high-end clothing/garments (New York, NY, USA), luxury watches (Geneva, Switzerland), high-tech products (San Francisco, CA, USA) and temperature-sensitive pharmaceuticals (Singapore) shipped to different destinations within the network of Swiss and Edelweiss.
Alexandra Dahl-Augustin (left), head of marketing: "This campaign is in line with our core values and highlights both our network and the complex shipments we routinely carry. The success stories reflect our brand of being a quality-focused and a specialised carrier." (ah)