Ready for e-commerce?
The e-commerce-boom opens up new opportunities, but are companies ready to seize them? Geodis and Accenture have jointly developed a methodological approach to measure the level of e-commerce readiness in cooperation with 200 companies.
The new kid on the block is called "maturity score". In their analysis of brands developing their e-commerce sales channels, the two companies identified five key logistics’ capabilities: skilled inventory management, agile distribution networks, flexibility of transport options, IT and software optimisation and, most important of all, the quality of the customer experience.
Their methodology provides the basis to measure a score. The average score across the 200 companies involved in the research are a middling 58; one third of brands earned “high maturity” scores of 67 or greater; one third achieved “average maturity” with scores of 51 to 66 and the remaining third recorded “low maturity” scores of 50 or lower. (sh)