Qatar Airways Cargo launches "Next Generation"
In response to a changing world, Quatar Airways is introducing the "Next Generation", an approach that implies a corporate mind-set shift. Thanks to its dedicated employees worldwide, Qatar Airways Cargo demonstrated agility, innovation and flexibility in the face of this extraordinary period when the air cargo industry experienced major upheaval.
The carrier intends to apply this positive disruption within a crisis to all aspects of its business. A strong new logo in the airline’s corporate colours will accompany the launch of this initiative.
Alongside the "WeQare" logo denoting Qatar Airways Cargo’s sustainability initiatives, the "Next Generation" logo represents the company’s "unparalleled air cargo mind-set". It crosses thresholds into a new way of doing business, hence the emphasised X in the word NeXt. (ah)