Excellency in Singapore
Star Alliance will establish a management office in the city state of Singapore later this year, as decided by its chief executive board, which comprises the CEOs of its 26 member airlines. The board considered that a new centre of excellence would be an important means to help the Alliance deliver on its post-coronavirus strategy and to remain innovative, resilient and nimble.
The Singapore office will complement the long-standing office in Frankfurt, Germany and focus on progressing its strategy in digital customer experience.
Two members of the Alliance, Lufthansa and Singapore Airlines, have established innovation hubs in the city, another benefit as the Alliance continues its ground-breaking digital customer experience innovations. (ah)