Etihad Cargo launches new loyalty programme
Etihad Cargo, the cargo and logistics services arm of the Etihad Aviation Group, has unveiled a new global customer programme and the rebranded cargo loyalty scheme "Payload Rewards". Launched in 2013 as one of the first dedicated loyalty programmes for air cargo customers, it now has more than 5,300 active members from 74 different countries.
With "Payload Rewards", members will continue to earn miles as before, with an additional opportunity to start earning bonus miles for general cargo and premium cargo booked through the carrier’s new online booking portal.
Then, similar to the passenger loyalty scheme "Etihad Guest", cargo customers stand to gain exclusive benefits upon attaining silver, gold or platinum tier status. More enhancements to these opportunities will be progressively rolled out. (ah)