Don't call them "CAL Cargo" any more
Challenge Group's rebranding and harmonisation strategy brings a new name to its legacy carrier, CAL Cargo, a new fleet (two B767 currently in the process of being converted), and soon a new headquarter in Tel Aviv.
Founded over four decades ago to transport Israeli agricultural exports to Europe, the airline has since become a significant contributor to the country's international business connectivity in a much wider field.
When in 2010 CAL Cargo was acquired by Offer Gilboa, who became chairman of the board, the foundations were laid for what would develop into Challenge Group in 2020. The airline’s business attitude and its efficient and professional approach to handling all kinds of shipments, is captured in the group’s slogan, "Challenge accepted!" and now Offer Gilboa forms part of its new name: "Challenge Airlines IL". (ah)