Digital CRM customised for logistics business
Efficy and Akanea have formed a technological partnership to further digitise the transport and logistics sector. Efficy is a specialist in customer relationship management (CRM) headquartered in Evere (Belgium), while Lyon (France)-based Akanea publishes expert management software especially designed for supply chain and agrifood professionals.
Many companies have a growing need for comprehensive tools to manage their commercial activities and customer relationships. With increasing digitisation, CRM is becoming an essential component of these tools.
The aim of the partnership is to integrate Efficy's CRM with Akanea's software. The new platform will help transport and logistics professionals gain in efficiency and simplify the user experience by providing centralised access and consolidated reading of customer data. (sh)