Challenge Group: e-commerce with China booming
China and e-commerce go hand in hand, and Liège has quickly become a preferred European air cargo gateway. “Challenge Group’s activity out of China is currently based on e-commerce demand which already makes up 30% of our business at Liège airport and posted a 10% year-on-year growth in 2022,” says Yossi Shoukroun, CEO of Challenge Group.
The commodity requires a very different operational set-up to general air cargo since shipments are handled at piece level and sorted according to destination and last-mile delivery. The main European destinations are all within comfortable trucking reach from Liège: Paris (CDG), Frankfurt/Main (FRA), London-Heathrow (LHR), Amsterdam (AMS), Malpensa (MXP), and Riga (RIX).
Challenge Logistics provides the middle mile service directly to the distribution centre at the destination, where the last mile provider takes over domestic deliveries. (cj)