Cathay Pacific Cargo rebrands as Cathay Cargo
Cathay is launching Cathay Cargo, a rebrand of its cargo business, and a change of name from Cathay Pacific Cargo. The change is part of the airline’s overarching brand redesign and reinforces the existing strong brand association and perceptions held by its customers.
The name Cathay Cargo is in keeping with the purpose, vision, and values of the master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering.
Shipping directly to more than 70 destinations worldwide, Cathay Cargo aims to advance the development of all destination countries served by Cathay’s more than 200 aircraft. Group CEO Ronald Lam: “This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future.” (cj)