Bolloré's latest new division
The new baby has been baptised Prism. Bolloré Logistics is launching its own 4PL company "which has a presence on every continent".
Amongst others, the profile combines digital solutions, selects suppliers in the market, improves the company's freight purchasing strategy and provides end-to-end flow management. Depending on the requirements specified, it will also implement optimised transport plans to reduce the carbon footprint of transport operations.
Initially, Prism will work with nearly 100 employees in operational hubs in America (Mexico), Europe (Portugal) and Asia (Malaysia), and across its network of centres of expertise in France (Toulouse and Puteaux, also the location of its head office) and Switzerland (Geneva). Alain Cohen has been appointed managing director of the new company. (sh)