27.02.2024
Artikel Nummer: 48530
Bettina Baumann promoted to CEO
A change at the helm at the Munich-based family business Baumann Paletten: Bettina Baumann took over from Alex Rothaermel as new CEO on 1 January 2024 after successfully completing her studies.
The company is also planning changes in its business model to meet new challenges, particularly in digitalisation. In its technology strategy for 2024, it will focus primarily on in-house innovations and data-based applications. One key element will be the introduction of the "load carrier management platform", which aims to optimise the entire load carrier management process and offer customers a transparent and user-friendly solution. (cj)